Proactive Report

OCTOBER 2, 2013

A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. PLANNING YOUR DIGITAL MARKETING. IMPLEMENTING THE DIGITAL MARKETING PROGRAM.

Marketing 66

Marketing Syndication Sentiment Survey 66

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

Data 101

Data Marketing Sentiment Advertising 101

Convince & Convert

JANUARY 24, 2014

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The Weight Watchers site features a Community section with message boards for support, etc. Official Omaha Info (@VisitOmaha) January 12, 2014. Holy Social!

Brands 131

Brands Message Boards Training Exercises 131

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. Source: Nielsen Global Trust in Advertising Survey. One of the biggest selling points of digital/social marketing is that it can be measured. The key is measurement.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. This week we welcome guest blogger Robert Everett.

Organization 182

Organization Mobile Apple SEO 182

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Social Media Strategery

SEPTEMBER 3, 2015

It’s no wonder, then, that the “sharing economy” is estimated to be $110 billion (and growing fast), according to a November 2014 Leo Burnett study. In a world where people don’t aspire to own their own homes or even openly despise the idea of owning a car, where does that leave the tool, yard care and appliance markets?

Hotels 50

Hotels Library Survey Buy 50

Buffer Social

MAY 12, 2016

The Instagram community has evolved over the past five years from a place to share filtered photos to so much more — a global community of interests sharing more than 80 million photos and videos every day. But once a network hits critical mass, organic reach drops and the key marketing opportunities tend to be through paid channels.

Social Networking 75

Social Networking MySpace Study Instagram 75

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Should PR be tied to sales?

Metrics 100

Metrics How To Discount Analytics 100

Convince & Convert

APRIL 7, 2015

When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). ” Marketing Your Communications.

How To 60

How To Yammer Metrics Statistics 60

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” Image credit: Business 2 Community. How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? 54% of B2B marketers said they have generated leads from social media. (

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

MAY 10, 2021

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.

Examples 145

Examples Company Social Media Apparel 145

Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address. From the pandemic to the election to the upcoming holiday season, CPMs have been largely unpredictable.

Advertising 187

Advertising Social Media Tips B2B 187

Ignite Social Media

FEBRUARY 2, 2023

In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. We then founded Carusele in 2015 based on the assumption that’s proven true that basic influencer marketing could be improved and optimized. Tune in now if you are ready to take your career up a notch!

Influencer 85

Influencer Social Media Hubspot Travel 85

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy. Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Why does social media marketing cost so much? How do I grow my follower count?

Questions 141

Questions Social Media HootSuite Marketing 141

Hootsuite

APRIL 11, 2022

Without the overwhelm, Fody was able to improve their marketing with proactive communication strategies targeted to those with digestive conditions. French beauty retailer Merci Handy, who has made colorful hand sanitizers since 2014, saw a 1000% jump in ecommerce sales in one 24-hour period. Collect feedback.

Retail 97

Retail FAQ How To Survey 97

ProBlogger

DECEMBER 30, 2013

Well the answer is “yes, but” So if 2014 is the year you finally knuckle down and make it happen – Darren’s got just the post for you. they are marketing spin). Every time I’ve surveyed readers of ProBlogger about their earnings, we’ve seen that those making money from blogging are in the minority.

Survey 47

Survey Blogger Fashion Conference 47

Keyhole.co

JULY 25, 2023

To achieve this, the first step is to conduct comprehensive market research. Whether you do this yourself or through an agency, it will involve analyzing data from various sources (such as surveys, social media, and customer feedback).

Social Media 52

Social Media Strategy Campaign Hashtag 52

ProBlogger

JANUARY 28, 2014

Reading back through an intelligent survey Darren issued recently, I noticed a tiny problem that maybe you’ve seen too: 63% of ProBlogger readers earn less that $100 per month from blogging. Fame, Fortune and Helping People in 2014. In premium beverage land, it’s ALL about the marketing and PR game. “What?”

Adsense 43

Adsense Domain Name eBook Blogger 43

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Socialmedia.biz

OCTOBER 29, 2016

A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. If you’re looking for trustworthy guidance that’s sure to get results, consider these marketing leaders to be your mentors. Post by Adi Englander. Neil Patel.

Influencer 60

Influencer Social Media Resources HootSuite 60

Sprout Social

OCTOBER 26, 2021

The job market is shifting. Engage with the communities you’re a part of and provide value to group members. They also used their social media presence to highlight existing employees and community initiatives. Taking a slightly different approach, Zappos turned heads with a strictly social approach to recruiting in 2014.

Applications 112

Applications Cost Team LinkedIn 112

Convince & Convert

JULY 29, 2015

There’s a good chance you’re already creating more content in 2015 than you did in 2014. One solution that is becoming more prevalent is interactive content marketing. What is Interactive Content Marketing? What is Interactive Content Marketing? Think of a survey tool or an interactive infographic.

Content 60

Content Marketing Startup Template 60

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video. How can you increase your content marketing footprint through guest blogging?

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. These writers face the same challenge.

Content 60

Content B2B Marketing Hubspot 60

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. It didn’t take long for marketers to notice.

B2B 318

B2B Influencer Social Media BuzzStream 318

Hootsuite

OCTOBER 1, 2019

According to one survey of Canadian Instagram influencers, when asked what the worst thing about the change was, 41% reported that it has resulted in lower engagement. Lest we forget that photography was an art before it was a marketing tool, we all have to own up to the fact that sometimes our taste exceeds our skill.

Instagram 111

Instagram Geotagging How To Tourism 111

Buffer Social

JULY 18, 2016

If you’re anything like me, there are only a handful of things more exciting for a social media marketer than when a Tweet “goes viral.” Better yet, I hoped to determine the formula for Buffer’s most successful tweets so that I could repeat the process and share what I’ve learned with marketers everywhere.

Curation 40

Curation Trends Study News 40

Sprout Social

FEBRUARY 21, 2020

The company hit the scene in 2014, offering camera lenses to attach to mobile phones. There are always new channels popping up that social marketers have to explore to determine whether or not using these channels is worth time and resources. We’ve never hired a social media manager or a community manager,” he said.

Resources 86

Resources Team Education Template 86

Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Rob Six, Senior Vice President of Corporate Communications, Roll International. We are the storytellers and content marketing should be our domain.

Skills 40

Skills Reputation Influencer Press Release 40