Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. Maybe a little bit of a gluten for punishment as well (I''m probably that too). and that''s not legal). and that''s not legal).

Data 101

Data Sentiment Marketing Advertising 101

Sprout Social

FEBRUARY 25, 2021

— Adrian Molina (@theadrianmolina) January 22, 2014. It's marketing, communications strategy, and subject matter knowledge. Read up on the difference between social managers and community managers , or hit up #MarketingTwitter to hear from social marketers directly. " It's not magic.

Social Media Management 119

Social Media Management Marketing Collaboration Skills 119

The Realtime Report

MARCH 11, 2014

The museum tapped digital agency Possible to create @Art140, and their goals are big: David Stocks, a senior planner at Possible, told Adweek that “We want it to become the most engaged art community in the world.” MoMA is already successful in social media, with 1.6 million Twitter followers and 1.5 million likes on Facebook.

Conversation 181

Conversation Hashtag Sentiment Campaign 181

Waxing UnLyrical

NOVEMBER 17, 2014

Tjan offers some tips for effective communication. Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. Why: Content marketing has remained a hot topic during 2014. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Syndication 202

Syndication Price Consultant Flickr 202

Convince & Convert

JANUARY 5, 2014

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. This is getting more and more critical as the data and complexity of social continues to ratchet up. Image from Bigstock.com. Pattern Recognition. Improvisation.

Skills 166

Skills Social Media Patterns Class 166

The Realtime Report

MARCH 10, 2017

Tastemakers [influencers] + Community Remixing + the Unexpected = Viral Gold. Community remixing refers to fans on various media outlets that remix influencer content. If we were to unpack how this meme-able influencer embraced community remixing, it would look a lot like the inevitable shift from storytelling to storymaking.

Influencer 168

Influencer Remix Marketing Meme 168

Convince & Convert

MAY 2, 2014

Facebook and Twitter data is not public, so Google will continue to want its own social layer that helps with content ranking. link] pic.twitter.com/Gq0bcjDeho — Marc Jacobs Intl (@MarcJacobsIntl) April 2, 2014 Who will be the new face of Marc Jacobs? Ultimately, Google is in the content ranking business. Seth Godin.

Google 145

Google Content Marketing Adwords 145

Convince & Convert

JANUARY 29, 2015

According to Nike, “Data means nothing if you don’t do something with it.”. Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. Enter the, “Your Year With Nike” campaign.

Campaign 60

Campaign Case Study Film Training 60

Unmetric

APRIL 11, 2016

Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire. Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. Honestly, I have the utmost respect for the folks that do this day in and day out.

Comparison 113

Comparison Metrics Analytics Engineering 113

Sprout Social

APRIL 21, 2020

To address this concern, marketers turn to social data. Not every social post is going to generate the same excitement as Wellington and his other penguin pals, but keep a close eye on your data. Get creative with polls and community questions to generate content ideas that align with your new focus.

How To 124

How To Social Media Management Metrics Team 124

Likeable

MARCH 23, 2021

Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline. Spurring conversation in the comment section via post copy CTAs and strong community management can keep users coming back for more. Overall engagement may drop.

Instagram 91

Instagram Metrics Influencer Campaign 91

Waxing UnLyrical

JANUARY 20, 2015

Why: Content marketing touches all aspects of business communications, which is why Lee Odden provides an easy to understand model for keeping content marketing accountable and measurable. Why: How can your business best use the data gleaned from social media analytics? Valeria Maltoni reviews Vision Critical’s 2014 report.

Metrics 100

Metrics ROI Consultant Flickr 100

Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. However, she deserves a spot on this list because she has recent experience as CEO of firmographic data platform Mattermark , where she was also a co-founder. Only 12% disagree. Mary Barra. Profiles: LinkedIn.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. Most viral April Fools videos of 2014. What do you do to get your community buzzing? Here are some ideas on “buzz marketing” (I know, I know). What about you?

Marketing 100

Marketing Startup Consultant Flickr 100

Pam Moore

JANUARY 19, 2020

They have powerful data at their fingertips to be more agile. Even if they aren't experts on everything they would like to be, they will take risks, embrace new technologies, and continually use data to optimize results. The best marketers know that data and analytics are their best friend. The competition is getting heavy!

Trends 78

Trends Brands Marketing Influencer 78

Bill Hartzer

JANUARY 14, 2014

rest and.bar is looking to integrate more meta data into the content on the TLDs. They are trying to build a community with.xyz. They encourage the domain community to keep criticize the new gTLDs. Daniel Negari, who has.xyz and.college. Beyond getting a short domain name, there are going to be other services offered.

Domain Name 67

Domain Name Meeting Sports Aggregator 67

Pixlee

APRIL 17, 2019

Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Throughout the rest of the year, social media managers should focus on leveraging Instagram stories to build community and provide unique and relevant content that seamlessly fits into this medium.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Pam Moore

MARCH 19, 2020

They have powerful data at their fingertips to be more agile. Even if they aren't experts on everything they would like to be, they will take risks, embrace new technologies, and continually use data to optimize results. The best marketers know that data and analytics are their best friend. The competition is getting heavy!

Trends 78

Trends Video Marketing Influencer 78

Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. It’s a game-changer for B2B.

Startup 168

Startup Crowdsourcing Badge B2B 168

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Social Media 100

Social Media Class Conference Research 100

Ignite Social Media

AUGUST 24, 2016

The simple app exploded in June of 2014 as shown with Google Trends for search, below. Not a social network for Peaky Blinders, Ello came out of nowhere in September 2014. ” Ello also differentiated itself by building a platform that wouldn’t sell user data or serve ads. Yo, where’d you go? Need a refresher?

Social Networking 60

Social Networking Vimeo Tumblr Trends 60

Convince & Convert

APRIL 11, 2014

“There was a lot of data that gave people a sense of trust,” Bob says, and that was essential to getting the world on his side to reunite his family. Social Pros Podcast brand communities grassroots real-time marketing social marketing social marketing strategy Social Pros' Holy Social! Welcome to the family @JimmyFallon.

Automotive 141

Automotive Campaign Engagement Social Media 141

Twist Image

JANUARY 23, 2018

So, it has to clean up the social community. No surprise there: the more in touch we are with family and friends (without the narcissism of selfies), the happier we are, and the more connected we feel to our personal community. Social makes us unhappy. Facebook knew it had a problem. And why now? . In fact, Facebook needed to do this.

Facebook 68

Facebook Advertising Feed Feedly 68

Ignite Social Media

FEBRUARY 9, 2017

As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. More often than not Facebook plays a significant role in a brand’s social strategy.

Metrics 60

Metrics Brands Facebook Sample 60

Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. Build an engaged community. Increase communication. Analyze the data. Advocacy – recommendations from your community of fans and customers. Engagement in your community, retweets, comments, shares, questions. Proving Value. Value is subjective.

ROI 69

ROI Case Study Health Care Insurance 69

Social Media Strategery

JANUARY 20, 2014

According to data from DOMO and Column Five Media, every minute of every day sees over 2 million Google searches, 571 new websites, and 48 hours of new YouTube video. Here are seven ways brands will spend more money on social media and content marketing in 2014: Creating content. billion industry. It’s become overwhelming.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Marketing

APRIL 3, 2013

Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015. Big Data / Measurement Big Data and its use in real world scenarios: Google has been able to capture search data and accurately predict the flu season over the last six years.

Social Media 160

Social Media Flipboard Storify Reddit 160

Convince & Convert

JANUARY 24, 2014

From Janrain , a free guide to improve your conversion rates and your data quality. The Weight Watchers site features a Community section with message boards for support, etc. Official Omaha Info (@VisitOmaha) January 12, 2014. This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. Listen Now.

Brands 129

Brands Message Boards Training Exercises 129

Sprout Social

DECEMBER 22, 2016

Any successful social media strategy includes sharpened social listening to know who you are and aren’t reaching within your industry—as well as what content you should be developing to best suit your community’s needs. From there we built handy digital and analog calendars to share with our community of marketers and social enthusiasts.

Team 40

Team Report Twitter Content 40

Idaconcpts

JUNE 4, 2014

They don’t want unsolicited calls or texts (some people are still on a pay-per-text data plan). Instead of catering your content to general tips for wedding dress shopping and design, you’ll also want to create content that is relevant to the Portsmouth community. On the contrary! Make sure you’re following those rules!

Marketing 151

Marketing Case Study Smart Phone SMS 151

Rebekah Radice

JULY 20, 2015

A photo posted by Rebekah Radice ⚡️ Social Media (@rebekahradice) on Oct 20, 2014 at 5:29pm PDT. #2: Begin by identifying how you’re already giving back to your customers and local community. Use a tool like DataHero to regularly pull together important consumer data. I love this one that I received from my friends at Buffer.

Social Media 133

Social Media Marketing Study Activities 133

Convince & Convert

NOVEMBER 8, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. Their 2014 for the Chevy Silverado, in answer to “Ford Tough,” is “Silverado Strong.” This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. Listen Now. Holy Social!

Curation 139

Curation Web 2.0 Case Study Social Media 139

Convince & Convert

JANUARY 20, 2015

users checking it once per day, it was the third-fastest growing platform in the US in 2014 and will get even bigger this year. From this data, we see that around 8:30 a.m. Huge niche communities exist on Instagram, and often you can build a rabid fanbase by participating in these types of communities that influencers expose.

Instagram 60

Instagram Hashtag How To Apparel 60

Rebekah Radice

APRIL 13, 2015

Fill out all of the necessary data and take the time to add appropriate details, giving a complete picture of who you are. Pinterest was the fastest growing social network in 2014, growing by a whopping 97 percent! Whether it’s a community event or your latest blog post, pin your content to offer insight into your business.

Social Media 130

Social Media Strategy How To Real Estate 130

Twist Image

OCTOBER 30, 2013

When we started Twist Image in 2000, the vision was to help the marketing community understand and embrace the power of the Internet. " Marketing departments are going to soon push beyond the data and media component as newer needs arise. Media and communications (next post). communication. marketing community.

iPad 100

iPad Wireless Marketing Telecommunications 100

Twist Image

FEBRUARY 5, 2015

As someone who has both published magazines and worked as a freelance journalist, there was something (deep inside of me) that wanted to use technology to share both the process of what we were going through as a business and how we - as an agency - felt about technology, brands and building a semblance of community. It was liberating.

Publishing 40

Publishing Data Communities Team 40

Rebekah Radice

NOVEMBER 1, 2016

Be Data Informed (and Driven). The key is using those data points to inform your team and make constant improvements. Here’s how you take Facebook and Google and put your data on overdrive. Data doesn’t lie. Create a Sense of Community. Facebook Insights. How to Use This in Your Business. And silly.

Facebook 116

Facebook Marketing Atlassian Analytics 116