Convince & Convert

JUNE 5, 2014

As seen with these new campaigns from Nokia and Volkswagen, strapping multiple devices to an object in motion results in a impressive, 360 degree visual storytelling experience. But, why just use one smartphone or GoPro? Looking for more inspiration on how to use multiple devices to tell a story from unique angles?

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Video Campaign Case Study YouTube 150

The Realtime Report

JULY 24, 2014

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. Perhaps one of the more creative video campaigns featured on Instagram was Mini’s #AsktheNEWMINI series.

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Sports Team Instagram Tumblr 172

The Realtime Report

SEPTEMBER 9, 2014

Coming soon: the @YesSirMen social barber shop [link] Pay with a tweet from 18th-20th Sept #W1 pic.twitter.com/qMAfnlB4Js — LondonPopups (@LondonPopups) September 9, 2014 Other brands have already explored the concept of the Social Media Pop-up. Social Media Campaigns Beauty fashion grooming pop-up shop pop-up store pop-up stores retail'

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Social Media Retail Fashion Sports 177

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? million Twitter followers –– 30 times more than his company! Mary Barra.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Sherrilynne Starkie

JANUARY 30, 2016

This year Oxford Dictionary, arguably the world’s most respected English language reference, partnered with SwiftKey , the tech company behind predictive text, to explore frequency and usage statistics for some of the most popular emoji across the world. Oxford’s word of the year is its biggest continuing PR campaign.

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Statistics Campaign Social Media Engagement 150

The Realtime Report

JUNE 18, 2014

Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. Influicity also provides marketers with a post-campaign analysis dashboard, giving brands full view of how their campaign performed. Selections appear on the right.

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Influencer YouTube Campaign Price 183

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Your generic holiday email just got deleted.

Campaign 60

Campaign List Tips Embedding 60

Likeable

MARCH 23, 2021

Representatives from the company were quick to note that this was indeed a mistake, and a small test group had accidentally been made much larger. Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline. WHAT HAPPENED. Overall engagement may drop.

Instagram 91

Instagram Metrics Influencer Campaign 91

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. This is a guest post from Alicia Lawrence. .

Trends 37

Trends Content Marketing Press Release 37

The Realtime Report

JUNE 23, 2014

consumer spends on their mobile device has risen to 2 hrs and 42 minutes per day in 2014, according to Flurry. That’s why we paid attention when security technology company MyPermissions announced version 3.0 Social Media Campaigns Kick-Off 2014 World Cup Social Media News Ticker: Facebook Acquires Pryte, Instagram 6.0,

Mobile 167

Mobile Notification Privacy LinkedIn 167

Mindjumpers

APRIL 25, 2014

However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. While real-time marketing ads seem to be conceived in the heat of the moment, reality is that they are often well thought out campaigns planned ahead of time. Where’s Social Media Going in 2014?

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Engagement Tumblr Activities Communities 203

Sprout Social

FEBRUARY 25, 2021

But a social marketer might be referred to as a guru or their work attributed to magic, particularly when the person giving the compliment isn’t sure why a social campaign performed so well. When a company lists that they are seeking a "Social Media Guru" you immediately know they don't know s**t about social media.

Social Media Management 120

Social Media Management Marketing Collaboration Skills 120

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. If you want to run a user-generated content campaign, this blog post goes into the fine details, including examples and tools you can use. The campaign generated more than 900,000 Musically videos and 134 million views. Invest in groups.

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Organization Flipboard Social Media Company 108

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

Case Study 160

Case Study Campaign Cause marketing YouTube 160

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. Most companies are blind to the massive PR resource that is their workforce. You may want to run a pilot with a few employees before implementing the program company wide.

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Nielsen Reputation Metrics Exercises 100

Convince & Convert

MAY 8, 2014

According to the World Wildlife Fund , “The emphasis of this new campaign is to underline that if we don’t take action in real life, these species will disappear for real.” What’s your favorite company on Snapchat? Created by Grey Group ad agencies, 41? Audi ‘s SnapChats were the most entertaining part of the #BigGame.

Brands 167

Brands Case Study Upcoming Forums 167

Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns. Inclusive marketing is more than just a buzzword.

Brands 77

Brands Content Authentication Campaign 77

The Realtime Report

JULY 22, 2014

The bad news: social media websites rank among the worst-performing companies researched by the ACSI. The ACSI E-Business Report (2014) is based off interviews with 6,259 customers of these three categories, chosen and contacted randomly between May 6 and May 29, 2014. Overall, e-business websites have seen a 2.9% Social Media.

Social Media 173

Social Media Wikipedia Tumblr Reddit 173

The Realtime Report

FEBRUARY 5, 2014

Esurance found one way to get fans tweeting about their company — just offer them the chance to win $1.5 Allegedly, that saved the company $1.5 Esurance (@esurance) February 4, 2014. Social Media Campaigns Esurance insurance Super Bowl Super Bowl advertising Twitter contest Twitter sweepstakes' Ends 1am PT.

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GPS Twitter Insurance Hashtag 141

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

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Construction Social Media Strategy Collaboration 52

Mindjumpers

FEBRUARY 12, 2014

Pinterest is a great platform for brands to be featured on; the platform allows you to display non-tangible aspects all of which can be related to your product or company through lifestyle portrayals and inspiring mood boards. Pin it to win it campaigns are popular with followers. Where’s Social Media Going in 2014?

Tips 235

Tips Brands Loyalty Fashion 235

Unmetric

APRIL 11, 2016

Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire. Other metrics like average reply time data and campaign tracking by human analysts were all first introduced by Unmetric. It indexed over 150 million pieces of brand content.

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Comparison Metrics Analytics Engineering 113

Hootsuite

JUNE 25, 2019

To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. By the end of the week more than 50,000 people had participated, making The Queso Cup Chipotle’s highest engagement Instagram campaign of all time. — Expedia (@Expedia) July 24, 2014.

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Examples Social Media Instagram Hashtag 111

Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. These Social Pros operate on different levels in very different fields.

Social Media 149

Social Media Strategy Apple Analytics 149

Convince & Convert

JULY 27, 2017

If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. What Emojis Mean for Marketers. Send a clear message.

Tips 119

Tips Marketing Press Release Influencer 119

The Realtime Report

APRIL 7, 2014

Coming to your Twitter feed: 15 new types of ads – Twitter is debuting 15 new types of ad products, including ‘app install’ ads, which have proven successful for Facebook; the ads are designed to appeal to e-commerce companies and mobile-game developers (WSJ, re/code ).

News 176

News Types Nielsen Social Media 176

Convince & Convert

JANUARY 23, 2014

Like other social media trends gone mainstream, companies can also leverage the selfie trend to tell a visual story in a way that’s both relevant and strategic. From inspiring, to the unexpected, celebrating moments, movements and fans, here are five creative uses of the selfie by companies and venues: Dove’s #BeautyIs Campaign.

Examples 162

Examples Social Media Content Film 162

Mindjumpers

NOVEMBER 17, 2015

million users it had in 2014. I’m one of these users living in Nigeria and I’ll tell you how we use the internet socially to push a campaign here in Nigeria. Second to relevance, influencers play a key role in taking a campaign or cause viral. The same can be said of the Etisalat ad campaign featuring funny actor, Francis Odega.

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Activities Social Media Hashtag Campaign 0

The Social Media Incubator

FEBRUARY 2, 2015

The ad uses an actor who’s character is responsible for clydesdales, and his golden retriever puppy that came to him in the 2014 Budweiser Super Bowl commercial. In case you missed the ad, or would just love to watch it again, here it is: Best Campaign. In fact, it was a continuing story. The sentimental factor. Starting Feb.

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Advertising Sentiment Campaign Influencer 100

Unmetric

AUGUST 2, 2019

While there are several reasons for the brand’s steady growth on Instagram, the regular campaigns run by Nike account for a major increase in fan growth. The brand added 62 million followers since 2014, a 1,343% growth in followers which is almost 32,000 followers added per day. million followers with some classic campaigns.

Instagram 155

Instagram Brands Fashion Sports 155

Mindjumpers

DECEMBER 4, 2015

Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. Internet Users: 350 million, +44% since July 2014. Mobile Social Media Users: 97 million, +5% since July 2014. The Company was forced to make a speedy apology and promise a detailed review of their content strategy.

Activities 100

Activities Social Media Film Mobile 100

Devumi

SEPTEMBER 24, 2014

This is the exact kind of engagement that you want to drive with any Twitter campaign, and a contest can be the perfect way to do it. — Bebe Rexha (@BebeRexha) September 23, 2014. — Apple (@AppleOfficialll) September 19, 2014. Choosing a Twitter contest: Follow + Retweet campaigns. Follow @TheFactsBook 2.

Twitter 92

Twitter How To Hashtag Types 92

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. This is a guest post from Alicia Lawrence. .

Trends 20

Trends Content Marketing Press Release 20

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. Evaluating brand sentiment can enable you to respond to feedback effectively, pick up on customer pain points, track campaign reception and success, and diagnose potential issues before they spiral out of control.

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Sentiment Analysis Brands How To 52

Waxing UnLyrical

MARCH 30, 2015

Why: “Companies should look for the ‘sweet spot,’ where an image or issue generates enough heat to elicit interest but stops short of raising qualms.” 5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. When Controversy Sparks Buzz—and When It Doesn’t.

Marketing 100

Marketing Startup Consultant Flickr 100

Sprout Social

APRIL 21, 2020

Sentiment analysis , a subset of listening, digs into the positive, negative and neutral emotions surrounding your brand, campaigns and more. If you’ve had to delay a major campaign or pause your content plan, don’t be afraid to repurpose content. In 2014 we launched #MyMadcap. Work smarter, not harder.

How To 125

How To Social Media Management Metrics Team 125

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. LikeAGirl and the importance of finding the right influencers for your campaign.

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Data Social Media Brands Forums 60