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What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign

Convince & Convert

A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 4:50pm PDT. A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 3:56 PDT. What can you learn from a megastar’s Instagram teaser campaign? Each image is also in her handwriting and some also include doodles, offering another personal touch.

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Can’t Miss Campaign: Your Year with Nike+

Convince & Convert

Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. Enter the, “Your Year With Nike” campaign. While this is an intelligent approach, the delivery and use of data really differentiates this campaign.

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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Mary Barra.

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Engagement Is The New Real-Time

Mindjumpers

However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. While real-time marketing ads seem to be conceived in the heat of the moment, reality is that they are often well thought out campaigns planned ahead of time. Where’s Social Media Going in 2014?

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Looking Ahead: Like & View Counts On Instagram

Likeable

Representatives from the company were quick to note that this was indeed a mistake, and a small test group had accidentally been made much larger. Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline. WHAT HAPPENED. Overall engagement may drop.

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4 Brands Embracing Diversity in Their Content

Pixlee

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns. Inclusive marketing is more than just a buzzword.

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