The Realtime Report

FEBRUARY 27, 2014

The brand’s #LiveForNow campaign encourages consumers to submit “unbelievable” Vines (six-second videos) for the chance to see their video on huge billboards in seven British cities ( AdAge ). Pepsi Max (@PepsiMaxUK) February 25, 2014. Smashing Taste, No Sugar. So the question is — what’s next?

Campaign 164

Campaign Advertising Video Social Media 164

Jon Loomer

FEBRUARY 14, 2024

Campaign Structure? You may have forgotten that early Facebook ads included only a campaign and ad, no ad set. Website custom audiences weren’t even a thing until 2014. Test Like Crazy Few things made me happier than running a Facebook ads experiment in 2014 ( see that PDF from 2016 ). Ads Manager? Not really.

Advertising 177

Advertising Metrics Cost Sentiment 177

Convince & Convert

NOVEMBER 19, 2013

It’s an ongoing newsroom, not an advertising campaign. We will see more and more traction with Youtility as we roll into 2014. About the Zena Weist: Three Digital Marketing Trends for 2014 and Beyond is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Yes, you can hold me to that.

Trends 166

Trends Marketing Case Study Loyalty 166

Devumi

DECEMBER 19, 2014

2014 may go down as the Year of Instagram as the photo sharing app surpassed the 300 million user mark. Brands in 2014 have finally gotten on board with Instagram, and some exciting content has been produced over the year. The Best Brands on Instagram 2014. A photo posted by Red Bull (@redbull) on Dec 12, 2014 at 11:52am PST.

Instagram 95

Instagram Brands Apparel Hashtag 95

Firebelly

JANUARY 16, 2014

The problem these QR codes demonstrate is marketing campaigns don’t focus enough on the actual nuts and bolts. Scott Stratten, the President of Un-Marketing, speaks at NMX 2014. They’re just there. They’re decorative pieces that rarely serve a purpose. Flickr Credit: Some rights reserved by nmxlive.com).

Review 176

Review Content Curation Case Study 176

Devumi

DECEMBER 24, 2014

The best holiday ads so far in 2014 have done their usual job of playing some holiday music, selling some great items, and even warming us up a little during this chilly time of year in the Northern Hemisphere. Let’s take a look at the best holiday ads of 2014 and remember that today is about more than commercials. 1 DAY ONLY!

Hashtag 84

Hashtag YouTube Campaign Twitter 84

The Realtime Report

JUNE 5, 2014

Bank of America recently teamed up with the MLB in a new Vine advertising campaign to thank our military personnel. The #Troopthanks Vine campaign debuted this past Memorial Day; the campaign’s first Vine meshes together #Troopthanks with a famous ballpark snack. How does your brand plan to use Vine?

Banking 188

Banking Campaign Team Journal 188

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. The Marketing-By-Not-Marketing Approach. Many brands aren’t that bold.

Campaign 156

Campaign Social Media Retail Discount 156

Small Business Mavericks

AUGUST 27, 2014

Do you have the right campaign settings? ” He has written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. . Always include the search partner network when starting a new AdWords campaign.

Adwords 121

Adwords Campaign Tips CPC 121

Firebelly

NOVEMBER 29, 2013

Be sure to share pics of great moustaches you find on the Internet to keep people interested during your campaign. After you have benchmarks it becomes easier to experiment and make your campaign better. If there’s one thing that everyone loves, it’s pictures of awesome moustaches.

Tips 151

Tips Campaign Sites Strategy 151

Convince & Convert

OCTOBER 23, 2014

A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 4:50pm PDT. A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 3:56 PDT. What can you learn from a megastar’s Instagram teaser campaign? Each image is also in her handwriting and some also include doodles, offering another personal touch.

Campaign 166

Campaign Instagram Case Study Upcoming 166

Waxing UnLyrical

APRIL 13, 2016

81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). Heineken 100 marketing campaign.

Influencer 100

Influencer Campaign Marketing Fashion 100

Devumi

JANUARY 2, 2015

The Best YouTube channels from brands in 2014 gave us plenty of great video content over the year. We can all use that knowledge to better our own video marketing campaigns in 2015. Their most viewed video of the year was published in January of 2014. GoPro – Their subscription numbers are great at 2.5

YouTube 60

YouTube Brands Sports Video 60

Buffer Social

NOVEMBER 20, 2018

In 2014, Tommy’s Superfoods was born. The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent. Here’s how the campaign generated these impressive results… Creating a movement to help achieve business goals. Creating a content plan.

Hashtag 100

Hashtag Campaign Brands Retail 100

Convince & Convert

JANUARY 29, 2015

Enter the, “Your Year With Nike” campaign. In the campaign, Nike and its agency AKQA created over 100,000 personalized one-minute animated films designed by French illustrator-director McBess. While this is an intelligent approach, the delivery and use of data really differentiates this campaign.

Campaign 60

Campaign Case Study Film Training 60

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. reserve key domains for future slogans and campaigns. Jennifer is frequently hired to to consult and educate executives and brands about the new TLDs. CEOs want to know how to deal with big data.

Domain Name 84

Domain Name Airlines Insurance Microsoft 84

Writtent Blog

MARCH 4, 2014

While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. is a fantastic platform for outlining blogs, illustrating a marketing campaign, or simply breaking through your writer’s block. Plus, you can’t argue with the fact it’s free!

Tools 111

Tools Content Marketing WordPress 111

Convince & Convert

JUNE 5, 2014

As seen with these new campaigns from Nokia and Volkswagen, strapping multiple devices to an object in motion results in a impressive, 360 degree visual storytelling experience. But, why just use one smartphone or GoPro? Looking for more inspiration on how to use multiple devices to tell a story from unique angles?

Video 150

Video Campaign Case Study YouTube 150

Writtent Blog

DECEMBER 22, 2013

The 2014 Carnegie Conference – January 30-31, 2014. The Social Media Strategies Summit – February 4-6, 2014. February 10-12, 2014. Intelligent Content Conference – February 26-28, 2014. SXSW Interactive – March 7-16, 2014. ad:tech – March 26-27, 2014.

Conference 60

Conference Marketing Education Hubspot 60

The Realtime Report

JANUARY 2, 2014

Click on the image to ‘watch’ as 2014 arrives: Related Stories DiGiorno and “The Sound of Music”: Spontaneous Tweeting Pays Off Social Media Stats: The Best of 2013 Top Social Media Campaigns in 2013. Social Media Campaigns 2014 Happy New Year interactive map Twitter'

Twitter 137

Twitter Campaign Social Media Tools 137

The Realtime Report

JULY 10, 2014

Though the 2014 World Cup action has begun to die down, now with only two teams remaining, the social media frenzy surrounding the tournament has not. The Germany vs. Brazil match easily broke the previous record (from Super Bowl 2014) of 24.9 The match itself generated 35.6 millions tweets total. million tweets ( TechCrunch ).

Sports 170

Sports Eventful Statistics Campaign 170

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Before you build a social media campaign, you need a strategy. 5 step Social Media campaigns.

Social Media 69

Social Media Press Release Class Course 69

ProBlogger

SEPTEMBER 22, 2014

It is hard to believe but the 2014 ProBlogger Training event is already last month and if I’m honest with you – I’m still reeling from it a little. Problogger Training Event 2014: The Wrap via Style and Shenannigans. The top 9 things I learnt at PBevent 2014 via Working Women Australia. Image by WonderWebby.

Eventful 47

Eventful Blogosphere Conference Blogger 47

The Realtime Report

FEBRUARY 6, 2014

One of our favorites is a free, on-demand Twitter translation service for the 2014 Winter Olympic Games. The Twitter hub will launch during the opening ceremonies of the 2014 Olympic Winter Games; translations will be available in 70+ languages. Related Stories Esurance Tempts Super Bowl Fans With $1.5

Twitter 150

Twitter GPS Hotels Campaign 150

The Realtime Report

JULY 24, 2014

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. Perhaps one of the more creative video campaigns featured on Instagram was Mini’s #AsktheNEWMINI series.

Sports 172

Sports Team Instagram Tumblr 172

The Realtime Report

SEPTEMBER 9, 2014

Coming soon: the @YesSirMen social barber shop [link] Pay with a tweet from 18th-20th Sept #W1 pic.twitter.com/qMAfnlB4Js — LondonPopups (@LondonPopups) September 9, 2014 Other brands have already explored the concept of the Social Media Pop-up. Social Media Campaigns Beauty fashion grooming pop-up shop pop-up store pop-up stores retail'

Social Media 177

Social Media Retail Fashion Sports 177

Waxing UnLyrical

NOVEMBER 3, 2014

Beth Kanter shares some revealing statistics from Twiplomacy’s 2014 study. In this still relevant post, Heather Whaling illustrates the similarities between PR and political campaigns. How Social Media Impacted the 2014 Indian Elections. Ancita Satija shares her experience during the 2014 Indian Elections.

Consultant 170

Consultant Flickr Statistics Study 170

The Realtime Report

JULY 16, 2014

*Bubblew’s study was conducted online in the United States using Harris Poll, from June 30-July 2, 2014 with 2,047 participants ages 18 and over. Related Stories NBA Announces 2014 Social Media Award Winners Social Media Campaigns Kick-Off 2014 World Cup Hidden Cash: What The Latest Twitter Trend Could Mean For Brands.

Social Networking 175

Social Networking Banking Study Notification 175

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Your generic holiday email just got deleted.

Campaign 60

Campaign List Tips Embedding 60

Sherrilynne Starkie

JANUARY 30, 2016

SwiftKey identified that it made up 20 per cent of all the emojis used in the UK in 2015, and 17 per cent of those in the US: a sharp rise from 4 and 9 per cent respectively in 2014. Oxford’s word of the year is its biggest continuing PR campaign. Built for link bait, this campaign engages English word nerds the world over.

Statistics 150

Statistics Campaign Social Media Engagement 150

Convince & Convert

MAY 15, 2014

If you nurture the engagement you receive as well as asking for it, by add those people into circles, answering comments, and making the experience about them, you will have set yourself up well for future posts and campaigns. All of this engagement tends to be seen as the key to social search engine optimization.

Communities 166

Communities Google Notification Project 166

The Realtime Report

JUNE 10, 2014

Hidden Cash (@HiddenCash) June 10, 2014. “I Scavenger hunts are nothing new to social media marketing, but the nation-wide response to the hidden cash accounts shows real enthusiasm for a campaign motivated by altruism (and, of course, the allure of finding free money). and beyond. Mexico City.

Twitter 175

Twitter Brands Trends Campaign 175

Jon Loomer

OCTOBER 3, 2020

Daily Unique Reach is an optimization option that’s existed since 2014. The example above comes from a campaign with the Traffic objective. When I first created evergreen campaigns , I used Daily Unique Reach to reach as many people within the audience as possible. Click To Tweet. What is Daily Unique Reach?

Facebook 195

Facebook Report Feed Feedly 195

The Realtime Report

MARCH 12, 2014

Oreo Cookie (@Oreo) March 10, 2014. Related Stories #ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram KLM Lets You Book Flights Via Facebook and Twitter How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide.

Delicious 170

Delicious Trends Campaign System 170

The Realtime Report

MARCH 11, 2014

Related Stories #ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram Social Media Loves Valentine’s Day: 2014 Campaigns How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide.

Conversation 181

Conversation Hashtag Sentiment Campaign 181

The Realtime Report

FEBRUARY 11, 2014

ECA| G.Na (@PandaZMafia) February 11, 2014 . Jennifer D (@vastjewels) February 11, 2014. Social Media Campaigns #planepitch airline in-flight social network social network Twitter Content Virgin America' Sit with @TheMuppets and tell them what a better way to start a flight other than a musical number and a bunch of chickens?

Social Networking 189

Social Networking Airlines Twitter Travel 189

The Realtime Report

JUNE 18, 2014

Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. Influicity also provides marketers with a post-campaign analysis dashboard, giving brands full view of how their campaign performed. Selections appear on the right.

Influencer 183

Influencer YouTube Campaign Price 183