Convince & Convert

MAY 27, 2014

They are owned by a B2B parent company and debuted their consumer site in early 2014. In order to drive traffic to their online store and awareness of their high end brand, they tasked agency Hollywood Branded with making a bang surrounding their company in order to drive new business for Valentine’s Day.

Case Study 145

Case Study Study Influencer Project 145

Convince & Convert

DECEMBER 10, 2015

” He recently authored the book, “Marketing Automation for Dummies,” which was published by Wiley in 2014. He says that with the rise of marketing automation, many companies have not had to adjust best practices in order to see improved results. Taulia’s Video Marketing Campaigns. ” —@msweezey.

Strategy 60

Strategy How To Marketing B2B 60

Writtent Blog

MAY 20, 2014

Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Content Campaigns are Diversifying. Image source.

Trends 95

Trends Content Marketing Curation 95

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Mobile devices will account for 25% of global internet traffic by 2014. 17% of mobile marketing campaigns involve video content.

Statistics 108

Statistics Mobile comScore Marketing 108

Convince & Convert

MARCH 4, 2016

It is important to have your marketing goals aligned with the overall company goals. Converting your visitors into leads and sales will prove that the spend is worthwhile to the company. A recent study found that in late 2014, only 18.7% Aligned Goals. highlight to tweet). of top-tier websites analyzed were responsive.

ROI 60

ROI Statistics Software Metrics 60

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Customers take for granted that big companies are on social media. Customers take for granted that big companies are on social media. Discover how big companies use social media to meet—and in many cases exceed—customer expectations.

Examples 145

Examples Company Social Media Apparel 145

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Sprout Social

JUNE 27, 2023

Senior director of campaign strategy. View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. Social media manager. Brand manager.

Travel 93

Travel B2B Automotive Campaign 93

Ignite Social Media

NOVEMBER 23, 2020

We find custom audiences are best for lower-funnel campaigns, and lookalikes are great for upper-funnel activities. Then, when 2011-2014 came along, brands were able to publish organic content to their pages and generate anywhere from a 14-28% organic reach with their audience. There’s no secret sauce for B2B all up.

Advertising 187

Advertising Social Media Tips B2B 187

Oktopost

AUGUST 13, 2019

LinkedIn company pages are now used to define and drive branding. With all that in mind, it is imperative that companies understand and invest in building, polishing, and utilizing a successful LinkedIn company page. For many LinkedIn users,, your company page will be their first impression of your business.

LinkedIn 110

LinkedIn Company Tips B2B 110

Hootsuite

MAY 26, 2021

For example, natural skin-care company SoKind is using basic social selling principles in this Facebook post. LinkedIn first introduced the concept of the SSI back in 2014. 96% of B2B content marketers use LinkedIn for organic marketing. Facebook is the next most popular platform, used by 82% of B2B content marketers.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Webbiquity SMM

DECEMBER 30, 2014

90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. While some of these posts date back the beginning of 2014, all remain relevant and useful. ” 5 Content Marketing Trends & Predictions for 2014 by Web Content Blog. Image credit: Intergage.

Content 193

Content Tips Marketing B2B 193

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports?

Social Media 120

Social Media Content Analysis Sports 120

Buffer Social

NOVEMBER 8, 2023

Event sign-ups In many marketing teams, events are considered part and parcel of a company’s content offering (just look at how Goldcast’s Lindsay McGuire handles them below). We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. It was (and is!) high-quality content, too.

Metrics 98

Metrics Content Marketing Newsletter 98

Socialmedia.biz

FEBRUARY 25, 2019

of American customers use social media to interact with their favorite business at least one to three times per day, therefore, it comes as no surprise that 92% of B2B marketers in North America are flocking to these platforms to boost their online presence. Almost 58.6% Airways became the butt of all jokes for an entire week.

Social Media 103

Social Media Brands Template Templates 103

Pam Moore

DECEMBER 11, 2016

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. 70% of B2B marketers plan to create more content in 2017 compared to 2016. Content Marketing Institute).

Template 167

Template Templates Content NewsCred 167

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Digital marketing isn’t about campaigns, it’s about waterfalls. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Marketing 123

Marketing Social CRM Conference Social Media 123

Webbiquity SMM

JULY 28, 2015

Here are four more key takeaways based on the digital marketing facts and statistics presented below: • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. 38% of companies will hire more digital marketing professionals in the coming year.

Marketing 100

Marketing Statistics Skills Compete 100

Webbiquity SMM

DECEMBER 17, 2013

” Probably more useful in consumer than B2B marketing, but worth considering regardless. You bring your car in for regular maintenance checkups (hopefully), so why not do the same for your company blog? 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3:

Tips 203

Tips Flipboard Content Screencast 203

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Social Media Use in Big Companies. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Twist Image

JUNE 19, 2014

Google has bought a bunch of robotic companies. Accenture Interactive recently launched their CMO Insights 2014 with a report titled, CMOs: Time for digital transformation or risk being left on the sidelines. We will be known as a digital company. cmo insights 2014. digital company. marketing campaign.

B2B 98

B2B Mobile Analytics Advertising 98

The Social Media Hat

MAY 6, 2016

Companies are spending more than ever on Facebook advertising. In fact, latest research puts this number at 122% more per ad unit than in 2014. If there's an overwhelming amount of users marking your boosted post as spam, you way want to pause or make changes to the campaign. Facebook The Many Faces of Facebook Ads.

Facebook 156

Facebook Feed Feedly News 156

Convince & Convert

MAY 20, 2014

We then filtered for the top 100 pages based on Average Engagement Rate per Day (Total Engagement/Fans/Days in period) for the period of April 15 through May 14, 2014. Company Name Category Avg Eng Rate/Day Fans Engagement Type Ziglar Self Improvement 220.75 Several B2B FB pages like Kim Garst’s Boom!

Data 163

Data Facebook Retail Fashion 163

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google. Companies often get so close to their own knitting that they cannot see the knots, and that brand of myopia is especially difficult to overcome in social media. so to carve it out is sensible. Eventually, no.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

OCTOBER 8, 2013

500 companies use at least one major social media platform. Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. ” phase.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

JULY 22, 2014

What Brands Can Learn From @TODAYshow in 2014 by #SocialPR Chat. You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. Authoritative blogs want to see that you have made connections to other important figures in the industry (or even in their specific company). Social PR Strategies and Tactics.

Press Release 217

Press Release Nielsen Blogger SEO 217

Convince & Convert

AUGUST 26, 2015

And freelance direct response writers are easily the highest paid freelance writers, with members of AWAI taking home millions just to write sales letters and email marketing campaigns. Take a look at what these five companies have been doing with their email marketing. Don’t believe me? This is both surprising and unsurprising.

Case Study 60

Case Study Study Marketing B2B 60

Convince & Convert

APRIL 8, 2016

Now it’s March, and you’re probably working hard to implement all those new campaigns and initiatives you developed in December. A lot of companies see that we make explainer videos, and they think video marketing stops there. 76% of marketers plan to use video to boost their brand awareness campaigns. 2016 is the year of video.

Video 60

Video Marketing Hubspot Education 60

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Marissa McNaughton looks at social media use among America’s largest companies. You just shared a link.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

DECEMBER 2, 2014

. • 91% of people have unsubscribed from company emails they previously opted into. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. 71% of companies planned to increase their digital marketing budgets this year, by an average of 27%. Iconsive ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Rebekah Radice

FEBRUARY 15, 2016

What if you could position your company to navigate the choppy waters of social media with ease? And finally, position your company to quickly make decisions that have a positive impact. Social media has shifted how your company interacts and engages with prospective buyers and customers. It also got me thinking.

Trends 114

Trends Social Media Survey Mobile 114

Webbiquity SMM

SEPTEMBER 22, 2015

For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. And for the midsize company, Sendible, Meshfire (again), and Oktopost are leaders. It is a fantastic prospecting / sales resource for B2B marketers”). Among the findings: “For enterprise, Oracle is surprisingly good, as are Sprinklr and Komfo.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here are his insights for content marketers.

Content 60

Content B2B Marketing Hubspot 60

Hootsuite

NOVEMBER 18, 2015

Analytics have been available to all users since August of 2014 (before that, access was a little more restricted to the big players and savvy users). The other tabs can be used as you become more comfortable or launch sophisticated Twitter campaigns of your own. How to access Twitter Analytics. Impressions over time.

Metrics 75

Metrics Analytics Twitter Module 75

Hootsuite

NOVEMBER 18, 2015

Analytics have been available to all users since August of 2014 (before that, access was a little more restricted to the big players and savvy users). The other tabs can be used as you become more comfortable or launch sophisticated Twitter campaigns of your own. How to access Twitter Analytics. Impressions over time.

Metrics 40

Metrics Analytics Twitter Module 40