Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Waxing UnLyrical

JANUARY 6, 2014

I hope that you all had a wonderful holiday season and are well rested, ready to take on 2014. Prepare your business for the new year with these marketing tips. Top Marketing Predictions For 2014. Why: Michael Brenner identifies the marketing trends he thinks will make waves in 2014, including brand publishing.

Consultant 231

Consultant Resources LinkedIn Trends 231

Convince & Convert

APRIL 16, 2015

Facebook video is taking over. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). The following are some tips on how to do it so that your campaigns are as effective as possible.

Video 60

Video Tips Facebook YouTube 60

Twist Image

FEBRUARY 7, 2014

It''s a concept often written about in these posts and it''s an ideology that was created to force brands to start thinking about true customer-centricity instead of business and brand-driven silos (also check out my second business book, CTRL ALT Delete ). What is the point of a website in 2014? The one screen world.

Mobile 104

Mobile Analytics Conversation Engineering 104

The Social Media Incubator

DECEMBER 22, 2014

It has become very common for businesses and brands to jump on social opportunities once they grow a strong user database, and you never know when the next Twitter, Instagram, or Snapchat will pop up. While Facebook gets the most attention, Twitter and others have followed and will continue to do so, as long as brands pay.

Marketing 182

Marketing B2B Engineering LinkedIn 182

Mindjumpers

APRIL 12, 2016

For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social. How do they beat them rather than join them?

Brands 100

Brands Feed Feedly Platform 100

Devumi

SEPTEMBER 26, 2014

This is business social, not Facebook social. If you want some LinkedIn profile tips that will help you create a perfect page for B2B leads, read on and I’ll cover 6 important points. First, here are two basics: LinkedIn is not Facebook. Every game request…should happen on Facebook! Got the basics of posting?

LinkedIn 87

LinkedIn Tips B2B Hubspot 87

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? 45 Days To Compose A Tweet?

Campaign 194

Campaign SMS B2B Case Study 194

Buffer Social

NOVEMBER 20, 2018

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. In 2014, Tommy’s Superfoods was born. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty.

Hashtag 100

Hashtag Campaign Brands Retail 100

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. music festival in 2014 (according to Nielson Music), and of that number, 14. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards.

Engagement 110

Engagement Brands Hashtag Eventful 110

Waxing UnLyrical

JANUARY 20, 2014

Dear Social Business & Brand Leaders: Value My Time and I will Value Your Brand! J-P De Clereck of i-SCOOP shares his tips for empowering collaboration through social interaction and equality in the workplace. Happy 2014: Be Humble and Go Forward. Twitter Facebook Google+ LinkedIn Monday Roundup: Justice and Equality.

Collaboration 193

Collaboration Consultant Flickr Resources 193

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? Expert Vagabond by Matt Karsten. Luxury Blog.

Travel 66

Travel Influencer Brands Airlines 66

Waxing UnLyrical

JULY 28, 2014

Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). In this guest post for Jeff Bullas ‘ blog, Andy Crestodina examines some statistics on bloggers and offers three tips to get more from your blogging lifestyle. Blogging Upstream.

Consultant 191

Consultant SEO Flickr Blogger 191

Proactive Report

MAY 5, 2014

Yes, it does look much more like Facebook, but for brands this is an opportunity to be creative and show more of who you are and what you do. TIP: The images tend to degrade once you upload them, so start with the highest quality image possible. TIP: 60% of Twitter’s users log in via mobile. Background image.

Mobile 49

Mobile Template Templates Tips 49

Ignite Social Media

AUGUST 23, 2016

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Is this trend right for my brand? Is the trend appropriate for your brand’s voice?

Trends 60

Trends Social Media Brands Hashtag 60

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. million Facebook: 15 million YouTube: 17.6 The brand is a beloved global phenomenon. Through the years since that first iconic partnership, the brand has ventured into all forms of media and entertainment.

Construction 52

Construction Social Media Strategy Collaboration 52

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Video Marketing Influencer 78

Proactive Report

JULY 4, 2014

With over a billion users and millions of brand pages there is a glut of content on Facebook. Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like.

Feed 90

Feed Feedly News Facebook 90

Convince & Convert

JUNE 26, 2014

Most and Least Used Platforms Unsurprisingly, Facebook and Twitter were the most widely used platforms by brands, with LinkedIn and YouTube following closely behind. Interestingly, however, Snapchat is the least-used platform, with only 2 percent of brands using it (also clocking in at 2 percent are brands that use no social channels).

Study 152

Study Social Media Research Survey 152

Mindjumpers

DECEMBER 4, 2015

India has the 2nd largest audience on Facebook, with a 9% user base (USA being no. Internet Users: 350 million, +44% since July 2014. Mobile Social Media Users: 97 million, +5% since July 2014. Here in India, Facebook is the most commonly used social media platform followed by Whatsapp, Google+ and Twitter. Brand Failure.

Activities 100

Activities Social Media Film Mobile 100

Proactive Report

MAY 5, 2014

Yes, it does look much more like Facebook, but for brands this is an opportunity to be creative and show more of who you are and what you do. TIP: The images tend to degrade once you upload them, so start with the highest quality image possible. Here are some examples of what brands have done with this new look. .

Case Study 45

Case Study Template Templates Study 45

Hootsuite

FEBRUARY 12, 2015

According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. You can see examples of this in the trending hashtags on Twitter, posts with the most pageviews and likes on LinkedIn, and Facebook posts that have been shared hundreds of times.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Not to mention the impact of Periscope and Facebook Live. Overseeing organic Facebook and Twitter is one thing. A videographer? A video editor?

Social Media 164

Social Media Skills UGC Sample 164

Socialmedia.biz

OCTOBER 7, 2016

Target audience: Startups, businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Creating posts on your business page on Facebook, Instagram or other social media platforms is great because they can be viewed by hundreds and thousands of potential leads every day.

Social Media 126

Social Media Startup Creative Commons Survey 126

Convince & Convert

JUNE 27, 2014

Tweetable Moments We want to humanize our brand as much as possible. “O n our main [Sprouts Facebook] page , where we see a lot of that great feedback and conversation from our fans, we’ve noticed that they use the ‘L-word’ a lot when they talk about Sprouts. via FIFA.com Nick loves this idea. Sheryl Sandberg.

Retail 148

Retail Marketing Sports Team 148

SocMed Sean

JUNE 23, 2017

Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends every year, once said “ Mobile to overtake fixed Internet access by 2014 ” and looking at current technology trends we can easily say that statement continues to be true and bold. In some cases, the link equity of these pages can also work for you.

Organization 182

Organization Mobile Apple SEO 182

Convince & Convert

APRIL 11, 2014

He created a Facebook page and shared it with his friends, hoping more eyes would see it that way. The loosely organized but tightly bonded group , which eventually became known as Jerry’s Army , became the global brand advocates. The Big Two: Bob Pfeifer What’s your one tip for becoming a social pro? Great choice!

Automotive 143

Automotive Campaign Engagement Social Media 143

yMarketingMatters

FEBRUARY 8, 2016

Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? A new feature was rolled out by Facebook, aimed at providing an organic targeting tool to better reach and engage with their audiences. Facebook Top U.S. February Tip. Did You Know? Smartphone App in 2015.

Social Media 100

Social Media URL iPhone iPad 100

Convince & Convert

MAY 2, 2014

Facebook and Twitter data is not public, so Google will continue to want its own social layer that helps with content ranking. link] pic.twitter.com/Gq0bcjDeho — Marc Jacobs Intl (@MarcJacobsIntl) April 2, 2014 Who will be the new face of Marc Jacobs? Ultimately, Google is in the content ranking business. Seth Godin.

Google 147

Google Content Marketing Adwords 147

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. In my new book, Sticky Branding , I describe this approach as creating a “First Choice Advantage” for your brand. It’s not just marketing.

Content 100

Content Marketing Cost Buy 100

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.

Campaign 156

Campaign Social Media Retail Discount 156

Writtent Blog

DECEMBER 21, 2014

2014 was another fast-paced year in the world of SEO. Here are a few data-driven observations on how SEO has changed recently, and some expert tips on how to accommodate them: Consumers Are Pickier. Google search is about to turn 20, and consumers are well-accustomed to performing product and service research via branded content.

SEO 111

SEO Yahoo Engineering Research 111

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Just a year later, in 2014, it would reach only about six percent of its fans. Facebook algorithm. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach.

Organization 108

Organization Flipboard Social Media Company 108

Waxing UnLyrical

APRIL 13, 2015

Why: “Smart brands have realized that socially savvy women can create compelling stories and content about their products and services, and that they have an interested audience,” said Aliza Freud as she talked about why more brands see women as influencers and more with Cynopsis in the summer of 2014.

Consultant 100

Consultant Retail Influencer Conference 100

ProBlogger

AUGUST 12, 2014

Mobile devices also play a large part in loyalty programsyou can get discounts or free products for checking in on Facebook, for example. That means that you need to make your brands services available when your customer wants them, and by making your business mobile-friendly, youre giving them a reason to keep coming back..

Mobile 47

Mobile Activities Banking Discount 47

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). satisfaction (cont) #PRprochat.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Buffer Social

JANUARY 25, 2018

Here are the current user base of the six major social media platforms 4 Statista , 2017; LinkedIn , 2017 : Facebook: 2.07 Facebook studied the behavior of 100 people while they were watching TV at home. 5 Facebook , 2017. Facebook Messenger alone has more than 1.3 billion monthly active users.

Social Media 111

Social Media Trends Report Survey 111