Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020.

Trends 78

Trends Brands Marketing Influencer 78

Waxing UnLyrical

JANUARY 6, 2014

I hope that you all had a wonderful holiday season and are well rested, ready to take on 2014. Top Marketing Predictions For 2014. Why: Michael Brenner identifies the marketing trends he thinks will make waves in 2014, including brand publishing. THREE WORDS to bind the year: 2014. Happy New Year!

Consultant 231

Consultant Resources LinkedIn Trends 231

Proactive Report

OCTOBER 14, 2013

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. Know how to research the landscape around the brand. Know how to distribute content using owned, earned and paid channels. Many PR people know how to write and how to tell a story. Google Plus.

Tips 100

Tips Content Training Marketing 100

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. Jennifer is frequently hired to to consult and educate executives and brands about the new TLDs. CEOs want to know how to deal with big data. In the brand space, what could be happening? running.nike.

Domain Name 86

Domain Name Airlines Insurance Microsoft 86

Ignite Social Media

AUGUST 23, 2016

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Is this trend right for my brand? Is the trend appropriate for your brand’s voice?

Trends 60

Trends Social Media Brands Hashtag 60

Likeable

FEBRUARY 9, 2021

While the teams are competing for the Lombardi Trophy, big brands compete for everyone’s attention with iconic TV ad spots. In recent years, though, brands are increasingly incorporating social media marketing efforts into their Super Bowl advertising. But the brand still capitalized. Oatly’s Big Break?

Social Media 63

Social Media Brands Reddit Compete 63

Sprout Social

MAY 8, 2017

billion in 2014 to $17.34 Here, we’ll outline why you need to set goals and how to go about setting them. How to Set Social Media Goals. Some common, broad social media goals include: Increase brand awareness. You can have primary goals like “increase brand awareness” and also secondary goals like “increase sales.”

Social Media 108

Social Media How To Metrics ROI 108

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. This is useful for brands that have an active social media presence with regular updates and an engaged following.

Social Media 168

Social Media UGC Aggregator Eventful 168

Buffer Social

NOVEMBER 20, 2018

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. In 2014, Tommy’s Superfoods was born. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty.

Hashtag 100

Hashtag Campaign Brands Retail 100

Ignite Social Media

APRIL 2, 2020

Its origins here in the West can be traced back to 2014’s Musical.ly This time spend is equivalent to the time spent on Facebook and Instagram and higher than the time spent on Twitter and Snapchat. Who is not currently on TikTok, however, are brands ! Brand Watch-Outs. Terms of Service. Source: [link].

Marketing 217

Marketing Authentication Trends Feed 217

Devumi

SEPTEMBER 24, 2014

Knowing how to run a contest on Twitter can be the difference between you successfully finding more Twitter followers, and you finding a new way to giveaway money for nothing. A well run Twitter contest can drive engagement and help you really get noticed by people who haven’t heard of your brand before. Let’s get to it!

Twitter 92

Twitter How To Hashtag Types 92

Twist Image

SEPTEMBER 28, 2014

My level of respect for his thinking about business, marketing, and branding grows with every tweet, blog post, article and book that he writes. He puts on a clinic in how to deliver a great presentation that oozes with big brains. So, how is business doing in 2014? the brand called you. the brand you 50.

Brands 88

Brands Marketing Project Google 88

Rebekah Radice

NOVEMBER 1, 2016

billion people worldwide use Facebook. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are. How to Use This in Your Business. More than 1.7

Facebook 116

Facebook Marketing Atlassian Analytics 116

Waxing UnLyrical

NOVEMBER 3, 2014

Beth Kanter shares some revealing statistics from Twiplomacy’s 2014 study. How To Start a Riot With Social Media. In this guest post for Jeff Bullas , Pete Hugh explores how you can use social media to gain traction for your brand. How Social Media Impacted the 2014 Indian Elections.

Consultant 170

Consultant Flickr Statistics Study 170

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? Expert Vagabond by Matt Karsten. Luxury Blog.

Travel 66

Travel Influencer Brands Airlines 66

Talkwalker SM

FEBRUARY 23, 2016

Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. Today, 75% of luxury shoppers use social media , according to a 2014 study by the Blackstone Digital Agency. This stereotype is no more.

Social Media 60

Social Media Case Study Brands Fashion 60

Devumi

NOVEMBER 28, 2014

There is no question that viral video marketing is a key strategy in the back pocket of every brand marketing online. How you can actually create these viral videos, and get them to spread rapidly, seems to be an all too mysterious endeavor. Most brands think it works like this: Dream up some ridiculous idea. Let’s go viral! .

YouTube 90

YouTube Video Marketing How To 90

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. million Facebook: 15 million YouTube: 17.6 The brand is a beloved global phenomenon. Through the years since that first iconic partnership, the brand has ventured into all forms of media and entertainment.

Construction 52

Construction Social Media Strategy Collaboration 52

Waxing UnLyrical

JANUARY 20, 2014

Ken Mueller shares how he’s adapting to change. Dear Social Business & Brand Leaders: Value My Time and I will Value Your Brand! Pam Moore tells businesses how to make strong connections based on equality and respect. Happy 2014: Be Humble and Go Forward. Why: Respect is a two-way street.

Collaboration 193

Collaboration Consultant Flickr Resources 193

Sprout Social

MAY 24, 2016

It’s an easy way to reward brand loyalty and pick up some new followers or leads along the way. Similar to Facebook , Twitter’s low barrier to entry makes it a popular platform on which to hold a contest. Increase followers and brand mentions. How to enter? — Chegg (@Chegg) January 6, 2014. Tell Your Story.

Engagement 86

Engagement Twitter Guidelines How To 86

Unmetric

JULY 17, 2016

We’ve just rolled out a brand new feature on the Unmetric Analyze platform. Users will now be able to see the Reach and Impressions on any brand Facebook Post at any given time. Before we tell you how you can use the feature, here’s a little background to why this is a game-changer.

Data 60

Data Facebook Metrics Social Media Management 60

Webbiquity SMM

FEBRUARY 13, 2018

Facebook was opened up to the public in 2006. The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. Twitter emerged at the SXSW conference in March 2007.

Social Media 178

Social Media Marketing Hubspot Trends 178

Devumi

SEPTEMBER 19, 2014

We talk all the time here on the Devumi Blog about how to make certain social channels work for your business, increase your followers, get more views, and better your investment in social media marketing. Something that we don’t touch on enough is how to choose a social media platform for your marketing style. What do you think?

Platform 84

Platform Social Media Vimeo How To 84

Rebekah Radice

APRIL 13, 2015

Find Your Market on Facebook. No matter the chatter about Facebook being dead — it’s still the most active social network, boasting over 1.3 Implementing a Facebook marketing strategy requires that you understand your target market, demographic and the results you are hoping to achieve. Establishing brand equity?

Social Media 130

Social Media Strategy How To Real Estate 130

Ignite Social Media

JUNE 1, 2016

So brands, both big and small, are leveraging visual content to allure prospective customers. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. So online marketers will be seen polishing their Facebook marketing skills to stay ahead of their competitors.

Trends 60

Trends Social Media Strategy How To 60

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Eric Wittlake (@wittlake) January 7, 2014. The example she gives is of a PR department tasked with building awareness around a brand. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

Convince & Convert

APRIL 16, 2015

Facebook video is taking over. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). The following are some tips on how to do it so that your campaigns are as effective as possible.

Video 60

Video Tips Facebook YouTube 60

Proactive Report

MAY 5, 2014

Yes, it does look much more like Facebook, but for brands this is an opportunity to be creative and show more of who you are and what you do. Take into account brand consistency – stay with the visual ‘look and feel’ you’ve created on your other social channels. Think about how it will look on mobile phones. Get creative.

Mobile 49

Mobile Template Templates Tips 49

Mindjumpers

JANUARY 9, 2015

When reviewing 2014 it seems clear that localization has been a bigger challenge than first anticipated by many. Some global brands can now proudly state that they are able to have a global strategic direction alongside with a flexible structure to adapt to local context – the majority however are still lacking behind.

Trends 100

Trends Case Study Communities Class 100

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020.

Trends 78

Trends Video Marketing Influencer 78

Proactive Report

MAY 5, 2014

Yes, it does look much more like Facebook, but for brands this is an opportunity to be creative and show more of who you are and what you do. Take into account brand consistency – stay with the visual ‘look and feel’ you’ve created on your other social channels. Think about how it will look on mobile phones. Get creative.

Case Study 45

Case Study Template Templates Study 45

Waxing UnLyrical

JULY 28, 2014

Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). How to Be Visual (Even When You’re not an Artist). Why: In this classic from the WUL vault, Marcia Zellers relays some valid questions anyone trying to build a blog for their brand should ask.

Consultant 191

Consultant SEO Flickr Blogger 191

Jon Loomer

MAY 26, 2015

I know there’s a growing sentiment that Facebook fans no longer matter. While I’ve long supported the notion that fans still matter — and matter a lot — my opinion is starting to change, at least when it comes to Facebook ad targeting. I went back to May of 2014 within my custom ad reports.

CPA 113

CPA CPM Facebook Cost 113

Devumi

OCTOBER 24, 2014

Your business just opened a Pinterest business account and you’re wondering how to establish a Pinterest marketing strategy…that’s why you clicked on my very descriptive headline! Pinterest is a very different social media platform when compared to Twitter, with minor similarities to Facebook. Find new customers.

Strategy 113

Strategy Wikimedia Marketing How To 113

Rebekah Radice

NOVEMBER 1, 2016

billion people worldwide use Facebook. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are. How to Use This in Your Business. More than 1.7

Facebook 60

Facebook Marketing Atlassian Analytics 60

Convince & Convert

NOVEMBER 12, 2014

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. In the Brand Experience & Entertainment Marketing team we are 16 people – half of which are producers, the rest are videographers, editors and filmmakers,” Dustin Hinz explained in his video reply to me.

Video 155

Video Content YouTube Syndication 155

Convince & Convert

JANUARY 20, 2015

users checking it once per day, it was the third-fastest growing platform in the US in 2014 and will get even bigger this year. With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. So where do you even start? Time of day testing is really a two-part process.

Instagram 60

Instagram Hashtag How To Apparel 60