How to Level-up Your Visual Branding on Instagram

Later

A visual brand identity is all about how your business looks and feels on social media. On Instagram, a strong visual identity can help strengthen your brand message, make you look more professional, and even convert visitors to your profile into lifelong followers.

How to Run Your First Facebook Live

Later

Facebook Live is an interactive and fun way to increase engagement while speaking directly to your community — it’s a win-win for brands and audiences alike. Table of Contents: Why Use Facebook Live for Business. How to Repurpose Facebook Live Videos.

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How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018

Pam Moore

One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? It's natural for us to want to do business with people and brands we trust and who make us feel good.

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How to Change the Name of a Business Page on Facebook 2020

BeingOptimist

Facebook is one of the best social media platforms online for marketing. In this article, I will explain to you how to change Facebook business page name from different devices. It is advisable to frame a catchy term for your business before launching it.

How to Set up a Facebook Business Page in 10 Minutes

Later

Having a Facebook Business Page is a great asset for your social strategy, regardless of the size or industry of your business. With over 2 billion people now active on Facebook , there’s a huge, engaged audience group ready to be tapped into. Ready to turn some heads?

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How to Manage Facebook Ad Frequency

Jon Loomer

A high Facebook ad frequency is often the culprit when a campaign stops performing. But what exactly is considered “high” Facebook ad frequency, and what can you do to manage it? Last year, Lucas dug into the question of an “ideal” Facebook ad frequency.

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Who Are You? The What, Why and How to Develop Your Personal Brand

Pam Moore

Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. When a new potential client contacts us to do business, the first place go to learn about them is the internet.

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Is Personal Branding Required for Business? How to Ignite the YOU Factor – Free Webinar

Pam Moore

Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not.

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How to Use Facebook Groups for Your Brand

Ignite Social Media

For personal use, Facebook can be a helpful tool for connecting with friends, family, and others with similar interests. As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide.

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How to Create Facebook House Rules or Community Guidelines

Harp Interactive

Does your Facebook Page have Rules or is it a free-for-all? A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance.

Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: .

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. Your brand is what you say, do and think.

Brands 171

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Every brand touch is an impression of your brand.

How to Edit a Facebook Ad and Retain Social Proof

Jon Loomer

One of the most common problems I hear from Facebook advertisers revolves around editing ads (or posts that are being promoted in ads) and retaining the social proof. How do you do it? There’s a lot to cover here. So… How do you get around this??

How To 168

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's in our DNA to want to connect with other human beings who believe in the same things we do. They claim they want to connect with real human beings. They say they want to build community. Brand storytelling requires both art and science.

Brands 170

Facebook Advertising 101: Why, When and How to Use Boosted Post Ads

Pam Moore

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don't really know how to optimize it? Pros and cons of using the Facebook boosted post.

How to Use Facebook Business Manager Successfully Starting Today

agora pulse

I f you use Facebook for marketing and advertising, you need Facebook Business Manager. Here’s a guide to what it is, how to use Facebook Business Manager, and how you can benefit from it. Why Should I Use Facebook Business Manager?

Here’s Why Your Facebook Ads Don’t Convert and How to Fix Them

Pam Moore

Facebook advertising is an incredible way to increase sales, brand awareness, build community and achieve your business goals. Developing and launching a Facebook advertisement is easy and only takes a few minutes. 7 Top reasons your Facebook ads may not be converting.

How to Get More Followers on TikTok

Later

With the popularity of the viral video app skyrocketing, now’s the time to get more followers on TikTok! From leveling up your posting schedule to taking part in challenges, and optimizing your hashtags, the creative ways to gain followers and build a TikTok community are endless.

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7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? They aren’t thinking “should I do business with this person or brand.” How do you want people to perceive you?

Brands 171

How to Customize your Facebook Page

Mindjumpers

Almost every modern company in the world has made the big decision; should we be on Facebook or not? This blog post provides you with some quick guidelines on what to remember when having a Facebook page. Are you ever unsure about what to post on your Facebook page?

How To 221

HOW TO SCHEDULE POSTS ON FACEBOOK 2020 (ANDROID): DID FACEBOOK REMOVE SCHEDULED POSTS?

Social Media with Romona

Read to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding. ?Previously, The post HOW TO SCHEDULE POSTS ON FACEBOOK 2020 (ANDROID): DID FACEBOOK REMOVE SCHEDULED POSTS?

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. It's not time to give up.

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How to Drive Traffic & Sales from TikTok

Later

Looking to drive traffic from TikTok? With over 800M monthly active users and counting, TikTok could be the new “route to purchase” opportunity you’ve been looking for. thedailyshow “There is no right way to protest because that’s what protest is.”

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This will impact how content is prioritized in your news feed. Facebook is no different.

HOW TO USE FACEBOOK’S NEW PUBLISHING TOOL (HOW TO SCHEDULE POSTS ON FACEBOOK)

Social Media with Romona

Read to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding. In a previous post, I showed you how to schedule posts from your Facebook Business Page, but I am aware that some of you like… Read more.

How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. Emotional branding helps connect you in the most human ways to your audience, customers and fans.

Brands 124

How to Use Facebook Groups for Your Brand or Business

Social Media Today

Facebook has been putting increased emphasis on groups, which could present new opportunities for businesses

Groups 171

Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. This can be referred to as co-created content marketing. Click To Tweet. Times are changing.

How to Measure Social Media Success for Your Small Business

yMarketingMatters

There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment.

The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

Is your Facebook marketing strategy and business Page ready for 2018? 2018 is going to be more challenging than ever for brands wanting to tap into the power of 1.37 billion monthly active users that Facebook proudly supports. Give us a shout and let's get to work!

Download the Ultimate Facebook Image Size Guide Cheat Sheet

Pam Moore

billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. One very important factor for success on any social network including Facebook, is visual marketing. Click To Tweet.

Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

SocialZoomFactor · Buyer Personas 101 What, Why and How to Use them For Your Business. The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience.

How to Create a Facebook Ad Collection

Jon Loomer

Facebook quietly unveiled a new ad unit that is sure to make e-commerce brands happy: Collection. Let’s jump into everything you need to know about the Facebook ad collection… What is a Collection? I’ve linked to sample feeds above for reference.

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How to Create a Messenger Destination Facebook Ad

Jon Loomer

Facebook recently announced several Messenger platform updates , one of which was Messenger Destination for News Feed ads. I’ve already started experimenting with this, and many of those who see my Messenger destination ad have been asking me how I created it.

How To 170

Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? Branding strategies, brand storytelling and even emotional branding is not new. Foundations of emotional branding.

Brands 170

How to Schedule IGTV Videos

Later

Getting on board with IGTV is easier than ever — you can now schedule IGTV videos to automatically post to your feed! . To help you get started, here’s our step-by-step guide to scheduling IGTV videos: . How to Schedule IGTV Videos: .

Video 109

Facebook Canvas Custom Audiences: How to Create

Jon Loomer

Facebook quietly rolled out a big update for brands utilizing Canvas: The ability to create audiences of people who have engaged with that content. Let’s take a closer look at Facebook Canvas and the importance of Facebook Canvas Custom Audiences.

How To 125

5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.”

Brands 171

How to Share a Facebook Advertising Audience or Pixel

Jon Loomer

If you are a consultant, work for an agency or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may run into the need for sharing a Facebook advertising audience or pixel. Share the Facebook Pixel.

Power of Fun: Ignite Brand Awareness and Grow Your Business with the FUN Factor

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video.

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How to Set Up a Video Recording Studio at Home on a Budget

Later

Social distancing may have put content production plans on hold, but now is a great time to get creative — and you’ll be amazed at what you can achieve! First things first, you’ll need to get set up with the right equipment for your new home video studio.

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Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you.