Social Media Marketing

JULY 24, 2013

Social media is a hot topic, from defining its role, senior management support and how to organize for success. Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. this week in social oreo Marketing social media facebook PR content'

Social Media 162

Social Media Flipboard Journal comScore 162

Koka Sexton

FEBRUARY 6, 2023

In that time, I went from the social marketing guy into a public speaker, evangelist for social marketing, thought leader for social selling and an inbound lead generator for the company. Dreams do come true and I am moving on to focus a whole lot of energy for LinkedIn to grow their social marketing groups.

LinkedIn 52

LinkedIn Energy Groups Groups 52

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. It began when I was at my previous company in the enterprise peer-to-peer data backup space. The challenge: No one was excited to learn more about IT solutions on social media where cat videos dominated. By joining the Falcon.io

Social Media Management 114

Social Media Management Class Compete Social Media 114

Hootsuite

APRIL 7, 2022

Just as TikTok was once merely “the dance challenge app”, Discord was launched in 2015 as a niche app for the gaming community. Since then, it’s grown into a major player among chat-focused social media platforms, with 150 million monthly active users as of September 2021. Want to learn more about Twitch?

Platform 142

Platform Social Media Reddit Hosting 142

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Test new social media networks. Medium – an online publishing network.

Organization 108

Organization Flipboard Social Media Company 108

ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

Communities 40

Communities Strategy Forums Project 40

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job? How do I update my LinkedIn photo?

Questions 141

Questions Social Media HootSuite Marketing 141

Josh S Peters

JANUARY 9, 2013

The content created for branding and awareness is often what gets shared more since they are typically more engaging and designed to be interesting and shareable on social networks which can give them a bump in the search results. Build Community. Build Community. This is a layer I expect to see grow a lot more in 2013.

Social Media 188

Social Media Reputation SEO Engineering 188

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Here’s what you need to know about Snapchat Stories.

Social Media 121

Social Media Brands Content Real Estate 121

Mindjumpers

MAY 23, 2013

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. More and more, news travels to people through social platforms and their online networks. Similar Posts: For Social Success: Think As A Media Company.

Trends 178

Trends Sports News Social Media 178

ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

Communities 26

Communities Strategy Forums Project 26

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. 2013 will see us start anew!

Analysis 198

Analysis Metrics Questions Communities 198

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Decline of community management (in some areas). Newly (re-)accelerated change in social networks.

Mobile 105

Mobile Trends Compete Loyalty 105

Hootsuite

AUGUST 24, 2022

The company reports that over 52 million people play Roblox online each day, up by 21% compared to last year. However, the company recently reported that its users are “aging up.” Cassel served as administrator and vice president of engineering until he died from cancer in 2013. Is Roblox a social network?

Platform 120

Platform HootSuite Template Templates 120

Webbiquity SMM

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

B2B 190

B2B MySpace Startup Social Networking 190

Convince & Convert

OCTOBER 12, 2013

I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Even among Americans 65 years old and better, 43% of them use social.

Social Media 167

Social Media Content Marketing B2B 167

Your Escape From 9 to 5

JULY 1, 2022

This decline has been visible from late 2013. According to Ogilvy, organic reach has declined to 6%, a drop of 49% since October 2013. Follow the Fortune 500 Company Strategies. Build a community by listening to your audience. Most brands would have noticed their organic Facebook reach has started to decline.

Organization 40

Organization How To Feed Feedly 40

Sprout Social

FEBRUARY 28, 2019

The company announced that it was too challenging to keep maintaining a product that could not meet consumers’ expectations. This wasn’t too surprising to a lot of social media marketers and experts who had been anticipating the downfall of the platform for a while. Since 2013, Google+ had been experiencing low activity.

Google 109

Google Metadata Data API 109

Social Media Strategies Summit

APRIL 22, 2019

This is a trend that has been moving in a consistently upward direction since 2013. And it’s this same trend that will make 2019 the year of social TV. Meaningful is defined as a group that significantly improves their experience on the social platform.). That’s more users than traditional social networks have worldwide.

Trends 142

Trends Social Media Instagram Influencer 142

Social Media Marketing

MARCH 22, 2018

Social Media today has an undeniable power of spreading information, growing the business and developing community. It is also a vital communication tool in various industries including healthcare. The general public uses social media to research symptoms, local doctors, treatment, and compare options.

Training 99

Training Industry Social Media Health Care 99

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. The Black community is hurting.

Hashtag 145

Hashtag Activities Social Media Retail 145

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Your Facebook Page is the hub of your Facebook social media strategy. Company size. Set TikTok Marketing Goals.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Hootsuite

FEBRUARY 17, 2022

The renewed interest in Pinterest means there are more people using the app than ever before, and the company continually rises to the occasion by rolling out new features. In 2013, they introduced Rich Pins, which pulled data from brands’ websites to their Pinterest content. It’s cutting edge. Pinterest shopping features. Get Started.

How To 111

How To Metadata HootSuite Retail 111

Koka Sexton

FEBRUARY 21, 2013

In that time, I went from the social marketing guy into a public speaker, evangelist for social marketing, thought leader for social selling and an inbound lead generator for the company. Dreams do come true and I am moving on to focus a whole lot of energy for LinkedIn to grow their social marketing groups.

LinkedIn 111

LinkedIn Energy Groups Groups 111

agora pulse

DECEMBER 27, 2019

The worst thing you can do when you are new to a group is to violate the community’s procedures. Like every social network, LinkedIn has its own official rules of conduct. But most LinkedIn etiquette expectations come from the LinkedIn community. Do Post: Company recruitment news. Do connect straight away.

Social Media 152

Social Media Tips Hashtag LinkedIn 152

Social Media Marketing

DECEMBER 18, 2012

Instagram was all the rage, and I've even heard from a number of sources that it is now one of the definitive social networks for the teen and tween demographic. It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. So what happened? Remember that.

Instagram 168

Instagram Flickr Privacy Policies 168

Diva Marketing Blog

MAY 12, 2013

Twitter, Facebook, Linkedin, Pinterest and other social networks changed how we think about "social media" from those long ago days of the blogosphere. However, I wondered if the "truths" of social media also changed. . Is social media still about people-to-people conversations or is monetization the focus?

Social Media 83

Social Media Tweetdeck Authentication Blogosphere 83

Convince & Convert

APRIL 9, 2013

Social has not only changed the way we do business, it has raised customers’ expectations. It’s broken barriers between companies and their customers, completely changing the way people interact with the brands they choose to do business with. In the process, a new way of “company-customer” interaction has emerged. Authenticity.

Authentication 145

Authentication Loyalty Buy Study 145

Ignite Social Media

FEBRUARY 2, 2023

Jim Tobin: Today I’m happy to share with you 15 lessons it took me 15 years to learn in social media, and I’m trying to make it have 15 key takeaways for you to use today. A bit of a reminder, I’m Jim Tobin, I’m the founder and CEO of Ignite Social Media. I also created a company called Carusele.

Influencer 85

Influencer Social Media Hubspot Travel 85

Later

AUGUST 21, 2020

Whether it’s creating sustainable skincare or empowering the LGBTQ+ community — brands with purpose are able to sell their products and support causes they care about. 's feminist creative communities and practices and give them the tools necessary to follow their dreams and advance in their careers.?? ??

Instagram 104

Instagram Brands Communities Loyalty 104

Convince & Convert

JANUARY 2, 2014

We often share our blog posts multiple times on social networks, for a few difference reasons. A/B Test on Social Networks. — Buffer (@buffer) November 25, 2013. Here're 6 more counterintuitive Social Media facts [link] pic.twitter.com/aPbIbrKqkD. — Share Content More Than Once.

Social Media 168

Social Media Content Tips Marketing 168

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. A social PR agency handles the brand-building efforts , like the global auto shows that are more about the brand of Nissan and less about the actual vehicles. They also handle blogger outreach and social press. Listen Now.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Twist Image

APRIL 8, 2013

As far as social media goes and the growth of online social networking, it''s hard not to have Facebook be the first thing that comes to mind when you think of new media, at this point. The company claims well over a billion active users. Take a step back and look at what companies like Facebook and Google have created.

Banking 109

Banking Mobile Advertising Publishing 109

Ari Herzog

MAY 7, 2014

As backdrop, here’s a primer I wrote in February 2013 on deciding to leave self-employment. I was hired by three companies last year — two for full-time work, one for part-time. I was an instructor at two community colleges and an adjunct professor at two private colleges. That never happened. Steve Jobs.

Training 110

Training Small Business Consultant LinkedIn 110

ProBlogger

MARCH 27, 2013

This week on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog.

Communities 55

Communities Strategy Forums Ustream 55

Postcron

NOVEMBER 8, 2013

From JULY/2013 you can use your Postcron account to manage your Google Plus pages (in addition to Facebook pages, Facebook groups and events, Twitter accounts, LinkedIn accounts, Instagram accounts and Pinterest boards). This social network encourages you to build new relationships based on your passion, interests, profession, or career.

Google 52

Google Social Networking Engineering Communities 52