What drives participation in a social network?

Direct Marketing Observations

If you’re a social media consultant like Jay Baer , or a larger organization like Accenture for instance, one of the constant constants in social media is the amount of education required to get people all on the same page, before anything can really be accomplished.

Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 2 LinkedIn’s new ways to track companies. These include new job alerts, an alumni tool, community hashtags and company insights.

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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

If your or your organization is actively engaging in the social media space, you need to analyze your current budget allocation and either confirm or increase that commitment to social media in your budget planning activities. The Reality Of Social Media Budget Planning.

Social Networking For a Cause: The Power of Online Communities

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes. Please also use the “share&# button to let your networks know how they can help.

FACE: 4 Traits To Look For When Hiring Your Social Media Community Manager

SocMed Sean

Having worked in online community management for the last 15 years, I have had the privilege of putting together some amazing teams. The roles on a digital community team varied, ranging from digital strategists, to graphic designers…and everything in-between.

Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Probably because companies are getting past the “why should we care?&# for every 1,000 views; social sites dragged down the average online CPM by as much as 18% over the last year.

Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. Here are some questions to ask yourself as you develop a strategy for social networks, both new and old.

The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. The offshoot of this has been that I have been paying a lot of attention to the health and fitness social space.

Social Networking to Advance Your Career

Janet Fouts

Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. Global Social Media Marketing, Cisco Systems. Takeaways from the discussion were many, and largely about developing a professional brand, creating real networks of people who are interested in the same topics, staying in good standing in the community and supportive of others in their extended networks.

Becoming More Accessible on Social Networks

Kikolani

Everyone uses social media in their own way. The following is for those who want to be found on social networks, or for the networks on which they want to be found. Social Media Dataflow. Why You Want to Be Found on Social Networks.

The Misnomer of Social Networking

Ari Herzog

It is a fallacy to suggest social networking is about networking, opines Jeff Hurt. Identity comes first, relationship building second, and networking with the community third. Social networking sites are social identity sites. When people like a page on Facebook, answer something on Quora, recommend someone on LinkedIn or tweet something on Twitter, they do those things not because of community but because of their identity. “I

4 Emerging Social Media Communities

Ignite Social Media

Social media is a constantly changing force to be reckoned with. It seems that just as you have a grasp on your social media strategy, something comes along that shakes it to its core. At Ignite Social Media, we are here to help you weather these changes and stay on top of the latest social trends. Today, let’s examine four recently emerging social media communities. What also changes are the ways that a parent interacts with social media.

Australia Job: Social Networking Guru

Laurel Papworth

Online Marketing & Social Networking Guru. Build our Social Networks. Contribute to the success of this growing company and work within a friendly and customer focused team. High-level experience with Facebook, Twitter and other social networking media. Develop and implement creative, Online Marketing strategies including all channels of Social Networking, email, promotional ideas, advertising & blogs.

Why the Future of Social Community is Omni-Social

Convince & Convert

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Click for the replay of the Omni-Social Webinar. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.

The other side of Social Networking

The Marketing Blog

47 am The other side of Social Networking Jump to Comments Social networking is making a deep(er) penetration in our lives,(our? Consultants are enjoying the social-media revolution. However, a couple of bitter events, connected with Facebook and Orkut, the biggest community sites question the growth of social n/w. Young Indian teenager has lost his life and social n/w site Orkut played a big role in his death.

Marketing, community, support or all of the above?

Dave Fleet

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them. Marketing, community or both?

4 Reasons Your Company Needs a Social CEO

Oktopost

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence.

Social Networking Stats: Instagram Has 90 Million Active Monthly Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Related Stories Teens Prefer Tumblr Over Facebook Instagram Users Share Over 200 Photos Per Second On Thanksgiving 84% Say Company Leaders on Social Media Provide A Competitive Edge. Social Media Statistics Instagram monthly active users photo sharing

The Future of Mobile Social Networking

Kikolani

This is a guest post by Zack Hanebrink , an online marketing professional guest posting on behalf of Zerista, provider of services to help you build your own mobile community app for your community. It is safe to say that social networking has gone mainstream and is here to stay.

A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

Can social networks help with medical research? The world’s first genetics-based social network – as 23andMe labels itself – is looking to show they can. The company has already collected more than 125,000 DNA samples from customers, and is now specifically reaching out to those with Parkinson’s, in an effort to find new genes linked to the disease. Social Media Campaigns 23andMe crowdsourcing DNA genetics medical research Parkinson's

Aggregate Social Network Data Using the New Group Report

Sprout Social

The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes. More Networks, More Data. Turn Social Data Into Actionable Insights. Pair With Network Reports for Deeper Analysis.

Friendgiftr Lets You Send Gift Cards on Any Social Network or Social Media Website

Bill Hartzer

You can now use the same social network or social media website that you are on all day long to buy and send gift cards online securely. E-commerce startup Friendgiftr is the first to launch a special new service that lets you send gift cards through your favorite social network.

You Are The Company You Keep

Waxing UnLyrical

Are you keeping company with people who are successful and learning as much as you can? Putting on an act is not a way to get me to follow you on any social network. Misery loves company. This is true in real life as well as in social media. What kind of company are you keeping? She is also a social media blogger for Melen LLC. You Are The Company You Keep. Guest post by Nancy Davis.

Etsy.com: Online Community Revenue

Laurel Papworth

Etsy is a funky boutique of an online community, an independent online marketplace for handmade products and vintage goods where hand made jewellry, with tailor made skirts and vintage jackets live side by side with chocolates and photography. Given that I am still asked if there is money in online communities, I thought it would be interesting to look at how much revenue Etsy.com makes since they started in 2005. revenue Monetization online community social media social network

THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS….

Myrland Marketing

The question had to do with a recommendation for the most effective online social network for lawyers. I’ve spent the past 2 years studying the Social Web in depth, even going through Certification last year because of my passion for this area. Now it’s all social media.

The Psychology of Change: How We React When Our Favorite Social Networks Shift

Buffer Social

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. The Facebook-owned company moved on from its old-fashioned camera icon and embraced a new, minimalist design across its suite of products: Instagram, Layout, Boomerang, and Hyperlapse. In a blog post the company explained: The simpler design puts more focus on your photos and videos without changing how you navigate the app.

Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140

Laurel Papworth

She stays on message – online communities are good, broadcasting spammy advertising is bad. We’ve used them since day dot (well, since I’ve been in online communities, anyway, around the end of the 1980′s). Most of the Health online communities I work in – even the one’s around Asthma and Weight Loss, not necessarily the more stigmatized health issues – the community members would be a lot less forthcoming if forced to use their real names.

Online Community Activism with GetUp and Prosper

Laurel Papworth

has initiated a social media campaign to encourage house buyers to abstain from bidding at auctions due to bloated house prices in Australia. It’s up on GetUp the activism social network. Don’t Buy Now! Prosper.org.au

A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community.

Facebook Removal of Fanpages. Community Pages.

Laurel Papworth

I teach a hub and spoke approach to social media connectivity – create a hub that YOU control, use the Facebook/Twitters/Youtubes to distribute to spokes. Fanpage vs community vs brand vs groups. The new Fan page is Community page. Community Pages.

The Characteristics of A Community Manager

Mindjumpers

Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. The Community Managers (CM). I’ll try to give you an introduction to the benefits of having a CM – and what you should look for in a Community Manager. The corner stones of community management. Social Media Marketers: Time to Get Personal.

Reasons Why You Can’t Do Without a Company Blog

Mindjumpers

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog. First of all, the use of social media and blogging has gone through a great increase. Companies that blog have 97% more inbound links.”

Event: Australian Institute of Company Directors AICD social media

Laurel Papworth

I’m heading over to New Zealand from 12th to 15th May 2010 to participate in social media forum at the Australian Institute of Company Directors Annual Conference. 10.00am – 12.00pm FORUM B: The Commercial Benefits of Today’s Social Networking Platforms.

Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India.

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Give Your Social Networks The Spring Cleaning They So Desperately Need

The Social Media Hat

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning." Along the same lines, periodically, it's a good idea to take stock of your social profiles and do a little Spring Cleaning of your own.

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101.

Want to Learn How to Rock the Top 3 Social Networks?

Kikolani

It’s entitled 40+ Tips on How to Become a Social Media Rockstar on Twitter, Facebook, and Google+ – the three social networks I feel are the most important. There’s no money back guarantee, but I am almost positive that anyone who reads this 4,000+ word post will learn something new that will help them with their social media marketing strategy. MyBlogGuest Blogging Community. Louisiana Internet Marketing Company.

Facebook talks like a pirate. Movember and online community rituals

Laurel Papworth

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal.

8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments. Ignore the negative social media commenter.

7 Skill Sets for Nurturing Open Community

Convince & Convert

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. You Don’t Have to Own A Community to Build Community.

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Marketing, community, support or all of the above?

Dave Fleet

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them. Marketing, community or both?

When is Social Media Experimentation a Waste of Company Resources

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. And as a parent, it spooks me, but it appears kids don’t want to use social networks that their parents also use. The inherently non-archival nature of SnapChat is both fascinating and problematic, and for most companies I’d consider a foray into SnapChat akin to other, now questionable digital dalliances like Empire Avenue and Second Life. Or a waste of company resources?

Public Relations becomes Community Relations – Social Media

Laurel Papworth

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. Well, what if you manage PR for a cosmetic company? But tomorrow, the company that manages say, the largest community of women in the right demographic online, becomes a public relations company.