Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey. Monitoring.

Survey 250

Survey Report Social Media ROI 250

Webbiquity SMM

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media.

Trends 166

Trends Marketing Influencer B2B 166

Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. What was the impact on my presence (impressions, engagement, and followers) in each case? Here’s a look at engagement for that same period (from Agorapulse ).

Platform 176

Platform Video Instagram YouTube 176

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views.

Engagement 167

Engagement Video Brands comScore 167

The Realtime Report

NOVEMBER 2, 2012

The video debuted on July 15, 2012. By September 20th it had received the most likes of any YouTube video, according to Guinness World Records. What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? and record label Scooter Braun.

Content 194

Content Film Marketing How To 194

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. YouTube has a series of short films about the collection. million followers on Twitter, nearly 38,000 subscribers on YouTube (and over 14.6

Campaign 189

Campaign Platform Social Media Microblogging 189

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Short-form video content isn’t new.

Video 113

Video HootSuite How To UGC 113

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

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Social Media Marketing Survey Metrics 100

Proactive Report

NOVEMBER 12, 2011

The number of social media monitoring tools has exploded and at last count there were over 200 on the market. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, give the competitive edge and improve that pesky bottom line.

Trends 103

Trends Social Media Social Graph Analysis 103

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Put their product commercials and training videos on YouTube. Those are all important factors in how NOT to engage in social media. Before you engage, you had better be committed to remaining engaged…through good or bad.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Webbiquity SMM

MAY 22, 2018

They help you engage with your audience in a fun and casual way. As web development is a visually-charged business, consider using YouTube. Optimizing YouTube clips for SEO can drive a lot of valuable traffic and help you answer common questions from your audience. In 2012 he founded a creative design agency.

Social Media 156

Social Media Tips Review SEO 156

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 105

Meme Marketing Hashtag Campaign 105

Twist Image

JANUARY 11, 2012

We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. So, what is your marketing trying to do? We can debate the merits of brand building, but without sales, there's not much of a brand. Are you shocked?

Marketing 106

Marketing Apple Loyalty YouTube 106

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. But will it be enough to compete with marketers’ attention towards TikTok?

Trends 87

Trends Instagram Marketing Influencer 87

The Realtime Report

SEPTEMBER 5, 2012

New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. Hoping for a high level of feedback, Under Armour is engaging heavily with the @UAWomen Twitter account, as well as #IWill and #WhatsBeautiful. 4yUkong5zZg via @ youtube.

Campaign 180

Campaign Apparel Social Media Posterous 180

Convince & Convert

NOVEMBER 2, 2015

Most content marketers understand the first two, but seem to have trouble with the latter. In March 2012, they released a promotional video entitled “Our Blades are F ing Great!” Within just 48 hours, the Dollar Shave Club received 12,000 new monthly subscribers, and the video has since generated more than 20 million YouTube views.

Engagement 60

Engagement How To Newsletter Education 60

Twist Image

APRIL 2, 2013

For years, marketing companies have existed that solve a very tactical and analytics-based problem: how does one create the best ad for Google 's AdWords platforms? billion of advertising in 2012 (can you believe it?). Think this is a scene out of some Mad Magazine parody that mixes The Terminator with Mad Men ? Google is not alone.

Marketing 109

Marketing Adwords Advertising Publishing 109

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. However, you wouldn’t believe how many times the question we proposed above is asked to marketers. Today, the platform has its own niche audience and its influencer marketing business model.

Social Media 130

Social Media Brands Reddit Platform 130

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. 1 Social Media Tool Create. No easy feat.)

HootSuite 120

HootSuite URL Analytics Forums 120

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Mindjumpers

JULY 23, 2012

The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. As of 2012, 87% of the companies are using at least one of the major social platforms to engage with online stakeholders. Twitter dominates the picture. Twitter accounts.

Study 256

Study Social Media Survey YouTube 256

Mindjumpers

MARCH 5, 2014

The population is extremely mobile-centric, which has lead brands to focus their energy on engaging consumers through social media on mobile devices. Japan’s answer to Youtube is Nico-Nico. Since 2012 LINE has become the most popular communication tool and network, and is believed to be Skype’s biggest competitor.

Social Media 200

Social Media Mobile MySpace Trends 200

Ari Herzog

MARCH 13, 2012

With each question asked and picture shared, their fans are responding — and Kotex is engaging in return. What’s wonderful about Kotex online is their campaigns are not limited to YouTube, Facebook, and Twitter — but they’re also on Tumblr, Pinterest, and Google+. — Ari Herzog (@ariherzog) March 13, 2012.

Company 152

Company Tumblr Case Study Hashtag 152

Rebekah Radice

MARCH 6, 2017

With the top video creation tool on the market – Animoto ! I’ve used Animoto since 2012 and while, in full disclosure, this is a sponsored post…. If you’re ready to get started with video marketing… I’ve got the step by step instructions to creating, sharing, and using video content on social media.

Video 134

Video Social Media Tools How To 134

SocMed Sean

DECEMBER 18, 2018

Humor, also plays a pretty substantial role in life, so it makes sense that integrating humor into your marketing and social media would make sense. Social media marketing isn't necessarily about content that goes viral. Engagement with your community should be the ultimate goal. They don’t want to be sold to.

Social Media 220

Social Media Meme Advertising Strategy 220

Proactive Report

JANUARY 29, 2013

According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media. 72 hours of video are uploaded to YouTube every minute of the day. YouTube has become the second largest search engine after Google.

Training 93

Training Company Social Media Skills 93

ProBlogger

FEBRUARY 20, 2017

Here are seven reasons why everyone needs to incorporate video into their marketing strategy, and the sooner the better. Bloggers, entrepreneurs and business owners have to realize that implementing videos into their content marketing strategy is the way to go. In fact, 1.47 With video, one click can easily turn into 100 clicks.

Video 54

Video Strategy Content Marketing 54

Twist Image

AUGUST 14, 2012

The Halifax-based musician wrote a song and created a YouTube viral video sensation with United Breaks Guitars in 2008 after his guitar was busted during a trip on United Airlines. Some marketing professionals will tell you that this is a good thing, as it keeps brands honest. His first book, UnMarketing -Stop Marketing.

Airlines 92

Airlines Wikipedia Publishing Price 92

Convince & Convert

JULY 23, 2012

Who needs to catch ESPN’s Sportscenter now that highlights are put on YouTube within minutes after the play? The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. He has over 3 million highly engaged Twitter followers. New Careers are Being Forged.

Sports 134

Sports Social Media comScore Tweetdeck 134

Unmetric

NOVEMBER 12, 2019

Social media marketers know that it’s not how big your audience is, but the way they engage with your content. Clients of Unmetric can see posts as far back as 2012 for many brands. Unmetric tracks the social profiles for a brand across Facebook, Instagram, Twitter, YouTube, LinkedIn, and Pinterest. So this is odd.

Social Media 84

Social Media Analysis How To Analytics 84

The Realtime Report

SEPTEMBER 25, 2012

Volvo also looked to design and lifestyle blogger Victoria Smith to help promote the campaign, by making her own Volvo Joyride board and YouTube video to share with her over 473,000 followers on Pinterest. We want to be where the high quality engagement/leads are.” PjKDQd — Volvo Cars US (@volvocarsus) September 19, 2012.

Campaign 156

Campaign Hotels Social Media Management Influencer 156

Myrland Marketing

APRIL 18, 2013

Relative to other forms of media and communication in law firms, Social Media use is still in its infancy, so legal business and marketing strategists, law firms, lawyers and legal marketers study information like this in hopes of finding a compass by which they can direct their social, digital, and integrated marketing strategies.

Survey 74

Survey Social Media Wikipedia LinkedIn 74

Twist Image

MAY 22, 2012

Marketers spent decades trying to crack the code and come up with cost-effective and timely ways to capture, slice and dice this endless depth of customer information gold. Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. Imagine a world. Making The Loyalty Leap.

Loyalty 102

Loyalty Privacy Knowledge Base Data 102

Buffer Social

DECEMBER 19, 2016

Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. The researchers also discovered that Facebook users are much more engaged than other social media platform users. Key takeaways for marketers.

Study 40

Study Social Media Marketing Research 40

Convince & Convert

APRIL 16, 2015

Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Facebook video is taking over.

Video 60

Video Tips Facebook YouTube 60

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). Marketing Pilgrim ). 90% of companies with 100 or more employees use social media in their marketing mix. MindJumpers ).

Social Media 229

Social Media Hubspot B2B Marketing 229