Direct Marketing Observations

DECEMBER 14, 2011

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. 1) Driving traffic - The challenge in 2011 is the same in 2012. Marketers and brands will need to land the plane in 2012.

Brands 176

Brands Discount Sites SEO 176

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. Is Pinterest still a good marketing platform for businesses in 2022? Is Pinterest Dying?

Strategy 195

Strategy Marketing Automotive Campaign 195

Akamai Marketing

DECEMBER 22, 2011

But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. 49% of people use their smart phones to do social networking.

Social Media 217

Social Media Trends Smart Phone ROI 217

Webbiquity SMM

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. to 50 disadvantaged kids in all 50 states. Check out Google’s Project Glass Video.

Twitter 188

Twitter iPad Apple B2B 188

Firebelly

JULY 2, 2012

The Firebelly crew is back in the office today after spending last week in San Francisco for the AllFacebook Marketing Conference. Photos, Engagement Are Keys To Facebook Marketing Success. Want To Really Engage With Facebook Fans? Marty Weintraub On Finding Your Facebook Marketing Demographic. Listen To Them.

Conference 186

Conference Marketing Banking Analysis 186

Mindjumpers

MARCH 19, 2012

Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. Editorial Planning for Facebook Marketing. Now, more than ever before, technology has made it easier to take part in visual storytelling with online communities.

Communities 273

Communities Authentication Feed Feedly 273

Mindjumpers

APRIL 19, 2012

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. So how can your brand create engagement around the milestones?

Engagement 277

Engagement Facebook How To Eventful 277

Waxing UnLyrical

DECEMBER 13, 2011

The discussion kicked off with a great question from Deanna Boss , who wanted to know: “What does 2012 look like for #measurepr? We are all anxiously awaiting John Trader’s engagement index - now that would be something nice in our stocking, wouldn’t it? What the #measurePR Community Thinks of 2012. New trends? Any goals?”.

Communities 169

Communities Klout Trends Analytics 169

The Realtime Report

OCTOBER 25, 2012

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement? use of new acquisition and engagement metrics.

Engagement 194

Engagement Automotive Brands Paid Search 194

Sherrilynne Starkie

MARCH 2, 2013

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. There were more than 8.9 That’s the power of compelling content.

Content 317

Content Film Marketing Loyalty 317

Mindjumpers

APRIL 27, 2012

Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. We may see more of similar visual engagement from other brands as a result of this case that already has got a lot of attention. How to Create Engagement Through Facebook Timeline.

Engagement 215

Engagement Social Media Facebook Examples 215

Adam Sherk

DECEMBER 18, 2012

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. News Organizations on Google+: Which Pages Get the Most Engagement? The Fastest and Slowest News Sites in 2012. Beyond Facebook Insights: Useful Facebook Analytics Tools. 5 Ways that Social Media Impacts SEO.

Press Release 119

Press Release SEO Digg Sports 119

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey. Monitoring.

Survey 250

Survey Report Social Media ROI 250

Webbiquity SMM

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media.

Trends 166

Trends Marketing Influencer B2B 166

SocMed Sean

FEBRUARY 24, 2022

Is Facebook still a good marketing platform? In 2012, Facebook became the first social media network to ever surpass one billion monthly users. As a result, in a recent survey called The Future of Social Marketing, close to 96% of respondents ranked Facebook in the top three drivers for return on investment.

Facebook 130

Facebook Strategy Marketing Travel 130

Mindjumpers

JUNE 27, 2012

I argued that the ubiquitous black and white squares often failed to create true engagement with their users and that this is the reason why the excitement about them seemed to subside. Last week at Le Web 2012 in London, the augmented reality app Blippar won the start-up competition. Mobile augmented reality for consumer engagement.

Engagement 257

Engagement Mobile Buy Team 257

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . TikTok Marketing (paid): Brand Takeover vs. Native Ads.

Video 98

Video Marketing UGC Hashtag 98

Webbiquity SMM

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. to 50 disadvantaged kids in all 50 states. Check out Google’s Project Glass Video.

Twitter 101

Twitter iPad B2B Apple 101

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. Understanding Instagram demographics is key to understanding your users. Try it free today.

Instagram 145

Instagram Social Media Marketing Survey 145

Mindjumpers

AUGUST 16, 2012

There has never been more gamers on Facebook than there is at the moment, and it thus seems that now might be a really good time to start thinking apps and games into your social marketing campaigns in order to entertain your fans and keep them coming back. The new App Center is boosting Facebook gaming. The number has also risen 8.4%

Campaign 235

Campaign Facebook Marketing Mobile 235

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

Report 277

Report comScore Marketing Groups 277

Kikolani

MAY 11, 2012

Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it. 26 Tips for Success With Location-Based Marketing – What’s SoLoMo? Business / Career.

Mashup 113

Mashup Resources SEO RSS 113

Dave Fleet

FEBRUARY 7, 2011

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Also: interactive marketing trends and how social media may break down gender stereotypes.

Trends 258

Trends Facebook Sports Blogosphere 258

Twist Image

MAY 9, 2012

One of the largest gatherings of professional marketers is about to take place. The Canadian Marketing Association 's 2012 CMA Summit is happening next week (May 16th - 17th, 2012 at the Westin Harbour Castle Hotel in Toronto, Ontario). canadian marketing association. digital marketing. digital marketing.

Engagement 93

Engagement Banking Loyalty Hotels 93

Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local vs. global. Not only about translation. Not only about translation.

Activities 235

Activities Social Media Brands Guidelines 235

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. by B2B Digital Marketing.

Google 216

Google Tips Bookmarklet SEO 216

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views.

Engagement 167

Engagement Video Brands comScore 167

Convince & Convert

MAY 22, 2013

In the summer of 2012, as I sat around with my colleagues in our conference room one afternoon, we were jolted by an “aha” moment. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. So we examined deeper….

Marketing 156

Marketing Patterns Journal Influencer 156

Proactive Report

NOVEMBER 12, 2011

The number of social media monitoring tools has exploded and at last count there were over 200 on the market. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, give the competitive edge and improve that pesky bottom line.

Trends 103

Trends Social Media Social Graph Analysis 103

The Realtime Report

AUGUST 27, 2012

Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S., Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S., drought12 twitter.com/hogneck/status… — dc denton (@hogneck) August 26, 2012.

API 178

API Education Social Media Research 178

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities.

Training 76

Training Course Social Media Press Release 76

Koka Sexton

DECEMBER 22, 2012

Active engagement with recognized resource sites. And not least, a commitment to continually advance selling and marketing practices. .” The criteria used to benchmark each individual’s impact within the sales space was: Social media presence – Twitter/ Facebook/ Klout score/LinkedIn authority.

Influencer 81

Influencer Klout Marketing eBook 81

Sherrilynne Starkie

OCTOBER 17, 2012

In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. Content marketing delivers sales leads.

Retail 346

Retail Facebook Study ROI 346

Mindjumpers

OCTOBER 12, 2019

Its round shape, blackish color and white cream stuffing have undeniably added to its success but as a social media agency we wonder: where would the crowd-pleasing, twistable cookie be today without effective social media marketing? It used milestones and pop culture events to create engagement. Here’s why….

Campaign 100

Campaign Social Media Tumblr Eventful 100

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. Some of these are outputs and outtakes, but a good number of them are outcomes: what did people do as a result of reading your content or engaging with you on a social site? The rise of Social Intelligence.

Analytics 92

Analytics Trends Social Media ROI 92

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Since then, the platform has maintained and grown the highly engaged audience that helped it reach that initial milestone. So, how useful can the platform be for your marketing campaigns? 27% of marketers are already using Pinterest.

Statistics 111

Statistics Marketing Travel Buy 111

Waxing UnLyrical

APRIL 4, 2019

There are three main components to building a successful community: content, engagement and customer service. Engagement. If content is the bait, then engagement is the hook. To do this you need to invest a significant amount of time into making those who engage with your brand feel acknowledged and valued.

Community building 197

Community building Communities Hubspot Guidelines 197