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What the #measurePR Community Thinks of 2012

Waxing UnLyrical

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. The discussion kicked off with a great question from Deanna Boss , who wanted to know: “What does 2012 look like for #measurepr?

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How Brands Used Twitter in 2012

Mindjumpers

Brandwatch’s recent report “Brands on Twitter 2012” goes deeper into the subject, analyzing 258 global brands’ Twitter activity for 2012 with comparison to 2011. Only 10 % of the brands did not tweet in 2012, down from 16 % in 2011: Purpose of usage. Following, Hootsuite and Speedfast are the biggest in terms of tool usage.

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Six important shifts for social media in 2012

Dave Fleet

Here are six shifts I hope to see in social media use by business in 2012. My hope is that this will continue in 2012. Key to measuring more effectively, but with far, far broader effects, integration (and the breaking down of silos) will become even more key in 2012. Better objective-setting. Improved Integration.

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2012 in Recap: The Year of Visual Social Media

Mindjumpers

But 2012 was also characterised by being the year when visual content came into focus, as Sara predicted. In 2012, the photo sharing platform Instagram became immensely popular, which proved that users are increasingly visually focused. Facebook Timeline. Facebook & Instagram: success and turbulences.

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Ottawa’s Twitter top 20 for 2012

Sherrilynne Starkie

But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. Ottawa's top tweeters for 2012. as a Marketing tool. Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly.

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BigMarker.com: Social Network for Communities

Mindjumpers

Tweet During my time at SXSW, Austin 2012, I had a chance to meet up with some interesting people with innovative ideas and new products. BigMarker.com is a social network for communities. By offering unlimited web conferencing and key project management tools, it hopes to empower communities to make a difference.

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Social Business in 2012 Study

Direct Marketing Observations

I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study. This study, updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today. ”

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