Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Common examples of dark social are: Private messaging apps (e.g.

HootSuite 120

HootSuite URL Analytics Forums 120

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! As with any social network, it takes a while for the best measurement tools to sort out, and even then, (as always) you need to pick the tool that best measures what you are looking to measure.

Analysis 198

Analysis Metrics Questions Communities 198

Hootsuite

FEBRUARY 4, 2020

A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales. Here are a few key numbers to keep in mind for context: 30 million users in 2012 when Facebook bought the site. That’s up from 59% in 2016. Russia: 42 million.

Instagram 145

Instagram Social Media Marketing Survey 145

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Decline of community management (in some areas). Newly (re-)accelerated change in social networks.

Mobile 105

Mobile Trends Compete Loyalty 105

Mindjumpers

FEBRUARY 26, 2014

This is the follow up to our Brazil post in our short series that examines the state of social media around the globe. Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. Japan’s social media landscape is equally as diverse as the country’s description.

Social Media 113

Social Media MySpace Trends Energy 113

Ari Herzog

DECEMBER 28, 2012

Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. As I seek out more teaching , community management, and consulting opportunities, LinkedIn is where I will share my thought leadership and build relationships with colleagues and peers.

LinkedIn 170

LinkedIn Twitter Facebook Foursquare 170

Hootsuite

AUGUST 18, 2020

But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch. Trending videos. Engage with your community. How do 2 billion users find what they want to watch?

YouTube 145

YouTube HootSuite Metadata Notification 145

Mindjumpers

JULY 10, 2012

Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Having one centralized global brand page makes it easier to secure that social media initiatives are in line with global social media strategies and that the right tone of voice and visual appearance are in control.

Activities 235

Activities Social Media Brands Guidelines 235

The Realtime Report

APRIL 16, 2014

The challenges each site faced were essentially different; Mark Zuckerberg and Facebook were out to show that his “social network” was more than just an experiment; meanwhile, Twitter was looking to prove that it could be a platform more meaningful than trending topics and celebrity gossip. A win-win situation, right?

Twitter 187

Twitter Small Business Facebook Cause marketing 187

Webbiquity SMM

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • But what do these trends mean for today’s businesses? Savvy marketers will continue to stay on top of mobile marketing trends and deliver informative, usable content that their customers want—no matter where they are.

Mobile 180

Mobile iPhone iPad Training 180

Convince & Convert

SEPTEMBER 6, 2013

The Happy B h ladies have become known for their amusing antics in line with their brand image, including passing out 600 hot pink thongs to anyone who liked their Facebook page on the spot at the New York Wine Expo in 2012 and offering the chance to win a pair of SheBalls at the Boston and New York Wine Expos this year. Holy Social!

Crowdsourcing 136

Crowdsourcing B2B Social Media Retail 136

Buffer Social

JUNE 30, 2017

Community Support during World Tragedies. Let’s count down to the top moment in the social media history! Facebook, the social media network that has an incredible two billion monthly active users (nearly a third of the earth’s population), is the only network that I’ll mention in this post for moments-sake.

Social Media 111

Social Media MySpace Hashtag News 111

Pixlee

NOVEMBER 3, 2016

Once this information is mined, you can begin marking trends, measuring engagement and drawing insights that will help you accurately and efficiently keep up with these five marketing goals: Optimize Your Social Content. Social media data collection helps brands identify these individuals and grow their community of influencers.

Data 40

Data Social Media Marketing Influencer 40

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. Social media makes fantasy sports a global, connected community.

Sports 82

Sports Social Media Engagement Compete 82

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides.

Tools 192

Tools Twitter Tips HootSuite 192

ProBlogger

AUGUST 15, 2012

Before we get started, I just thought I would mention a few Google algorithm changes that you should know about when thinking about link building in 2012. Later, social networks like Digg, Last.fm, and others were affected as well. Not sure if your favorite website, link source, or network was hit by Panda?

Blogger 42

Blogger Tools Tips Hubpages 42

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Find the answers to these questions and more here in two dozen of the best Facebook guides, tips, stats, facts, raves and rants of 2012. Facebook Changes.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Mindjumpers

MAY 3, 2012

Tweet Following post is written by Marianne Vågan, Local Community Manager from Norway and part of Mindjumpers Network. 78% of the internets users were online on a daily basis and 28% visited a social network daily. A report from 2010 says that the usage of social network in Norway is a tad higher than rest of Europe.

Social Media 247

Social Media Airlines Statistics Social Networking 247

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ? Social Media Marketing Guides and Tips.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

AUGUST 28, 2012

How do we demonstrate the ROI of social efforts? Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. How much buzz do I have vs. competition/trend? •

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Hootsuite

AUGUST 30, 2022

Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. General Gen Z stats. Gen Z is 20.67% of the U.S. population.

Statistics 102

Statistics Marketing HootSuite Study 102

Mindjumpers

OCTOBER 18, 2012

Facebook users will be directed to the best version of a page based on the country those users in which they are situated, creating a better localized experience for your customers while remaining a part of the global brand community. Still, it requires that brands prioritize local community management.

Activities 264

Activities Facebook Communities URL 264

The Social Media Hat

MAY 6, 2016

According to the social network itself, these new-look column ads are: "29% more effective at attracting views (noticing the ad). This could be a post on a trending topic, a topic that you know is very important to your community or a post promoting evergreen content – topics that are consistently helpful to your audience.

Facebook 149

Facebook Feed Feedly News 149

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job? How do I grow my follower count?

Questions 141

Questions Social Media HootSuite Marketing 141

Convince & Convert

MARCH 29, 2012

Jay: Do you think it’s because the people who are making social media consulting or social media software decisions, aren’t really involved in business level decisions in their organizations? There’s definitely the macro trend that we see, and you could even see it just by having conversations at South by Southwest.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Jay: Do you think it’s because the people who are making social media consulting or social media software decisions, aren’t really involved in business level decisions in their organizations? There’s definitely the macro trend that we see, and you could even see it just by having conversations at South by Southwest.

B2B 120

B2B Software Social Media Survey 120

Buffer Social

OCTOBER 1, 2018

We’re covering what this critical change means for social behemoth. Vertical video is gaining momentum and now is the time for businesses to jump on board with this trend. Stories are a great way to reach your customers on social media and this ad format is an exciting opportunity for businesses everywhere.

Video 84

Video Facebook Instagram Groups 84

Kikolani

SEPTEMBER 25, 2012

What worked in 2011 may or may not be as effective in 2012. Comments are the life of your blogging community. You can include a form to make things convenient, an email address, or both plus links to your most active social networks (or ones that people can contact you through). How do you moderate spam?

Questions 167

Questions Adsense Marketing SEO 167

Myrland Marketing

JULY 6, 2018

For comparison, the survey results in prior years were not shown as a category (social media) but broken out by social network. Use client interviews and platform research to find out what social networks they use. If you find this blog post worthy, I would love it if you would share it with your community.

Survey 54

Survey Content Research Curation 54

Kikolani

JUNE 29, 2012

What Marketers Need to Know About the Bing in 2012 – Bing has gone through a lot of changes in 2012. Social Media / Social Networking. Learn about them, including some great new features in Bing’s Webmaster Tools. Photo of the Week.

Mashup 115

Mashup Resources eBook RSS 115

Sprout Social

OCTOBER 1, 2020

By 2012, with funding secured and prototype built, Foley, Cortese and their three fellow co-founders, Graham Stanton, Hisao Kushi and Yony Feng, had successfully turned dreams into reality. But my teammates’ raving reviews did all share one thing in common: “For me it’s about the community feel. What you can learn: 1.

Communities 110

Communities UGC Class How To 110

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Want the trends, news, and findings too? Sign up right now at a totally reduced cost for 2012 for a limited time. Your strategies must employ content creation, community management, local/maps optimization, among others. The Responsibilities of SEO Have Been Upgraded : SEO is not the same today as it was 6 years ago.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

FEBRUARY 16, 2012

I created a board about best social media books and some other things and put up some quotes, and apparently that rubbed some folks the wrong way. Jay : I think it’s part of a larger trend towards Johnny can’t read or Johnny refuses to read. Pinterest, Instagram, Path, etc., Pinterest, Instagram, Path, etc., Marketo.com ?

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Webbiquity SMM

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. MediaPost ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

MARCH 11, 2013

Our research showed a 59% improvement in conversion rates from organic search traffic for marketers who integrated social media and SEO, over those who did not.” ” SEM + SEO [PRESENTATION] by e-Strategy Trends. Audience development is part SEO, part social media, part advertising, and part PR.

SEO 192

SEO Paid Search Engineering Reputation 192

Kikolani

DECEMBER 16, 2011

5 Internet Marketing Trends for SMBs to Watch in 2012 – While you’re putting the finishing touches on your action plan for 2012, let’s dig into some of the hot Internet trends for SMBs to watch over the next 12 months. Social Media / Social Networking. Could this be applied to online business?

Mashup 113

Mashup Resources Case Study RSS 113

ProBlogger

FEBRUARY 18, 2013

Historical reports: I almost lost out on one big sale because I hadn’t installed Google Analytics on the blog in the early stages and thus the buyers was worried that the current trends and traffic levels weren’t truly representative of what was going on. Try to have social networking accounts that you can sign over.

Domain Name 54

Domain Name Price Sites Process 54