79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S.

Trending Sources

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of companies with 100 or more employees use social media in their marketing mix.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Social Media Marketing Tips, Tactics & Techniques.

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Seven of the Best Guides to Marketing with Pinterest of 2012

Webbiquity SMM

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. So, is Pinterest worthwhile for business marketing? ” 7 Surprising Pinterest Insights Every Marketer Needs by Heidi Cohen.

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Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. Marketing & Communication Awareness Inc.

Data 101

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

and AOL data analytics brainiacs, the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured. And of course there are analytics.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Local Online Marketing.

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

As buzz-y as social media has been over the past few years, it’s also been an elusive beast for marketers trying to track and attribute a hard ROI. But to best use it, you must have Goals set up in Google Analytics. It’s a Google Alert directly in your Analytics.

5 Essential Spreadsheets for Social Media Analytics

mashable.com

Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. 5 Essential Spreadsheets for Social Media Analytics.

2012 Social Media Predictions: 5 Must-Reads

Firebelly

Below are 5 must-reads related to 2012 social media predictions that we wouldn’t want you to miss. Social Media Predictions For 2012. Once we accept that “social” does not equal “transactional” we’ll all be a lot more adept at using it in 2012.

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How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

Surely, video marketing must be really expensive, time consuming, and technical? Even on a limited budget, if you plan well, maximize your resources and invest some creative energy it is possible to build a video marketing campaign that will take your business to the next level.

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Top 12 Blog Posts Of 2012

Firebelly

Here are the 12 most-read posts on our blog in 2012. 2 Cool (And Free) Instagram Analytics Tools. Instagram Marketing: 5 Must-Reads. Blog Blogging Content Marketing Social MediaPinterest, Instagram and memes were popular topics.

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. This is a guest post by Manroop Takhar.

What’s So Funny About Social Media and Online Marketing? April 2012

Webbiquity SMM

Here are a few of the best technology / marketing related creations. Clever QR Code Example: The World Park by Firebelly Social Media Marketing Blog. Ken Mueller shares some of the odder search phrases that visitors have used to find his website, based on Google analytics data.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. A Beginner’s Guide to Twitter and the Twittersphere Culture by Creative Marketing Channel. 4 Twitter Analytics Tools For Your Business by Social Fresh. The Top 20 Twitter Clients being Used in 2012 by WindMill Networking. 5 Best Analytics Tools for Twitter Search by DreamGrow Social Media.

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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. It requires experience and analytical skills. Marketing Social Media hiring social media

“Don’t Think Like A Marketer. Think Like A Person”: The Susan Etlinger Interview

Firebelly

First a bit of background… Susan Etlinger is an Industry Analyst with Altimeter Group where she focuses on social media analytics and strategy. Read on… What are 3 of the key happenings in the social analytics space in 2011? Is it Marketing? Predictions for 2012?

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. How can you best manage a team of digital marketing professionals to coordinate and optimize overall efforts?

Friday Marketing Picture Puzzle – #7913

Puzzle Marketer

For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. Click here to go to our marketing puzzles answers page. Marketing Puzzles analytics bounce rate

Social Media is Complicated [Infographic]

Puzzle Marketer

To demonstrate that complexity Buddy Media created this image that shows all of the brands/companies involved including: analytics, social scoring, ad networks, facebook apps, content curation, twitter apps, photo sharing, social TV, and URL shorteners… to name a few.

The Gap Between Social Customers and Social Marketers

Pamorama

More than three-quarters (76%) of social media marketers say they know what their customers want, but only one-third (34%) have actually asked them. One of the basic tenets of marketing — know your customers — is being ignored by the vast majority of brands that are trying to achieve success with social media [.]. Shocking, right?

Strategic Marketing of Managing Expectations

Unspoken

” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. Can they negatively affect the market performance of the current model as they influence consumers to delay their purchase until speculated new model is launched?

Fitting The Social Media Cube into a Round Marketing Strategy

Unspoken

What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? Would it be chaos or next level marketing at its finest? The idea of linking these concepts together was discussed in my recent post , “Taking Multi-Dimensional Marketing to the Next Level,” where I presented The Social Media Cube © as a visual representation of this approach.

My Top Posts of 2012 on Inbound Marketing and Audience Development

Adam Sherk

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools. The Fastest and Slowest News Sites in 2012.

The 6 Step Inbound Marketing Process [Infographic]

Puzzle Marketer

I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. According to their website, Impact Branding & Design is a “Creative team of inbound marketing professionals that develop and execute highly effective online marketing campaigns.” ” The Inbound Marketing Process infographic can be found on their original blog post here.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. But personalization isn’t just marketing hype.

A Guide to Marketing on Tumblr

Mindjumpers

As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog. Tumblr’s analytics are not providing as good insights as those for blogs such as WordPress.

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Open Rates Are Not As Telling As You Think

Puzzle Marketer

It often surprises me when I ask email marketers, “How is your campaign going?” Not because the open rate isn’t important, but because using it as your key primary indicator (KPI) often misleads your email marketing campaigns. If your Gmail blocks images, then you’re an unengaged subscriber to the marketer. Marketers will slave over the subject line attributed every up and down to the power of the subject line.

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

And more interestingly, Google Plus is set to reach 400 million members during 2012. And more interestingly, Google Plus is set to reach 400 million members during 2012. Use Google Plus for identifying Leads and using analytics. Foursquare Social Media Marketing Workshop.

3 Cool Pinterest Tools For Brands & Marketers

Firebelly

It also displays analytical graphics, most popular pins and your influential followers. From there, the success of campaigns are measured with its analytical tools and presented in easy-to-read charts and graphs. The popularity of Pinterest is growing by the pins!

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9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. See Real Social Traffic with Google Analytics.

How to Create Social Analytics

Shift Digital

Applying Analytics to Social Media. With the advent and need for business Social Media metrics many of us in the digital marketing world are on an ongoing mission to answer Gary Vaynerchuk question “What’s the ROI of your Mother?” How To Create Social Analytics With Google URL Builder.

12 Random Acts of Social Media Kindness Campaigns: World Kindness Week 2012 RAK

Laurel Papworth

So by all means, encourage your people to embrace technology, get great at business analytics, and otherwise ramp up the efficiency of everything they do.

How to Kick-Start Your Content Marketing [Report]

Mindjumpers

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

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Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]

Mindjumpers

On Friday, businessinsider.com presented the Buddy Media infographic of the social media marketing landscape as of today. Similar Posts: Google Analytics Unveils a Set of Social Reports. 2012 Social Marketing & New Media Predictions [White Paper]. Tweet.

Twitter Analytics… we’re waiting

Josh S Peters

The Twitter Analytics we were promised. I wrote a post for WebProNews, Dear Twitter Analytics… You’re Late , that was 1/2 rant and 1/2 informational. The rant is about how long it’s been that Twitter has promised us analytics, but never delivered.

There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim.