Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

Social Media 105

Social Media Film Exercises Social Networking 105

Sherrilynne Starkie

OCTOBER 15, 2018

How Canadians use Social Media. Canadians love social media. Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Time spent reading newspapers is down 75 per cent since 2011.

Marketing 199

Marketing Syndication Adwords Social Media 199

Proactive Report

DECEMBER 24, 2010

Marketers rate social media as the online marketing channel with the greatest positive effect when integrated with email. Facebook and Twitter were the most commonly used sites in integrated email-social campaigns. Facebook integration produced the best results eMarketer. Monitor the social conversation and engage.

Trends 85

Trends Engagement Press Release Social Graph 85

Mindjumpers

MARCH 5, 2014

Japan’s social status quo. Japan is one of the few countries that managed to actually keep its local social networks more popular than the media giant Facebook. The population is extremely mobile-centric, which has lead brands to focus their energy on engaging consumers through social media on mobile devices.

Social Media 200

Social Media Mobile MySpace Trends 200

Mindjumpers

JUNE 6, 2011

Tweet Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative , even though many marketers think it doesn’t cost much. According to conducted surveys: - The main benefit of social media is customer engagement. - On average, a Facebook fan spends additional $71.84

Cost 247

Cost Social Media Overview Case Study 247

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

Trends 279

Trends Marketing Mobile Wireless 279

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 157

Facebook Study Apple Consultant 157

Mindjumpers

MAY 8, 2012

Tweet Last week, Facebook finally revealed their much hyped “life saving” feature: the organ donor status. This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement.

Social Media 248

Social Media CSR Campaign Collaboration 248

Twist Image

SEPTEMBER 28, 2012

Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. I never liked Facebook as an advertising platform. I love Facebook as an economy.

Adwords 102

Adwords Facebook Retail Apple 102

Webbiquity SMM

MARCH 12, 2012

Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. Pitching Basics – Rules of Engagement by Blogging PRWeb. 8 ways to get people to discuss your new product in social media by WebInkNow. How can you make a press release more friendly to blogs, Twitter and search engines?

Vocus 188

Vocus Press Release Tips Blogger 188

Mindjumpers

NOVEMBER 2, 2012

How to successfully connect and engage with your customers and consumers via social media is the natural focus point of our blog, as this is Mindjumpers’ field of expertise. We guide and advice brands on how to take on the challenges of brand communication on the various social media networks and platforms.

Social Media 266

Social Media Groups Groups Google 266

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What is the source of the largest share of social traffic to websites? (It’s 25 Social Media Facts and Statistics. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Twist Image

MARCH 27, 2011

Currently, Schafer is the CEO and Founder of Deep Focus - an engagement and innovation marketing agency. facebook group. marketing engagement. online social network. social media 101. social media marketing. Enjoy the conversation. advertising age. bite size edits. blue sky factory. bryan eisenberg.

Engagement 85

Engagement Film Journal Marketing 85

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? Background on the two social media sites. In contrast, Facebook was founded in February 2004 and only took in its first outside funding of 12.7

B2B 190

B2B MySpace Startup Social Networking 190

Kikolani

DECEMBER 13, 2011

One of the things many people struggle with in social media are identity issues, and I am no different. Up until yesterday, my main Facebook entities included my personal profile and my fan page for Kikolani. So the solution was creating a new Facebook page. Be sure to fill out your Personal Interests section carefully.

Tips 167

Tips Facebook Badge Module 167

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

SocMed Sean

DECEMBER 1, 2018

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. Regardless of whether you have a team of 25 or are a team of one, these resources might include: 1) Time allocated to social media listening, community engagement, content creation, and customer service.

Blogger 266

Blogger Company Social Media Curata 266

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. During this time, LinkedIn was the first to go public and Facebook soon followed.

Social Media 84

Social Media Trends Community building Hosting 84

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Laurel Papworth

JUNE 14, 2011

Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. HOWEVER and it’s a big however, according to my 7 Steps of Social Media Engagement, these look very campaign based. No long term engagement, or continued input through social media channels.

Gov 2.0 93

Gov 2.0 Crowdsourcing Ustream Facebook 93

Small Business Mavericks

APRIL 20, 2011

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. So what is meant by social media? If your business does business globally, then any of the large networks are worth your attention. One Response to “Who Profits From Social Media?&#

Social Media 156

Social Media Small Business Case Study Press Release 156

Social Media Marketing

JULY 13, 2011

Prior to the rise of social networks, online brand management solely focused on common SEO techniques such as keywords, content, and proper HTML code. Social media sites have become increasingly important for companies wishing to outperform their competition. Companies should also be actively engaging their customers.

Brands 166

Brands SEO Social Networking Flickr 166

Buzz Marketing for Technology

OCTOBER 18, 2013

Showing the right products in the best way on the right pages can result in higher site traffic, longer engagement times on landing pages and more sales. percent from 2012 and almost triple the amount spent in 2011. How often do you hear brands bragging about reaching 1 million fans or “likes” on their Facebook page?

Retail 217

Retail Discount Loyalty Data 217

Twist Image

JANUARY 17, 2012

Back in July, I Blogged about Google 's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook ). At the time, the majority of the discourse surrounding Google+ was about whether or not it would be able to compete in a Facebook world. " The mistake. right at that very moment.

Picasa 102

Picasa Google Facebook Social Graph 102

Webbiquity SMM

MAY 3, 2012

In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. 57% of Facebook users “like” a business because they want to receive special offers and promotions, according to Mashable.com. Consumers are engaging with their favorite companies on Facebook, says Mashable.com.

Mobile 180

Mobile iPhone iPad Training 180

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. All this is needed to get people to engage with your brand specifically in the form of “likeing” and commenting on it.

Feed 264

Feed Feedly News SEO 264

Mindjumpers

JULY 5, 2010

Also, right before the closing concert with a packed Orange Stage waiting for Prince, the Roskilde Festival itself checked in at Orange Stage with the message: Thank you for this year’s festival – see you in 2011. Follow Anne on Twitter Similar Posts: Social Media on Roskilde Festival Foursquare: How Does It Work?

Foursquare 182

Foursquare Badge Disqus Fashion 182

Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Of those, 18% turned into loyal customers and bought more.

Social Media 188

Social Media Klout Policies Forums 188

Laurel Papworth

SEPTEMBER 16, 2010

Want to know how to change Facebook to Talk Like A Pirate? Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal.

Communities 103

Communities Facebook Avatar Social Networking 103

Convince & Convert

JULY 24, 2011

Facebook best practices change about as often as Sean Combs/Puffy/Puff Daddy/P Diddy/Diddy/Diddy Dirty Money monikers , and keeping up on Facebook for business can be a significant time investment. Put on a little Beyonce in the background, grab some Cristal and join me at Facebook Success Summit ( [link] ).

Facebook 110

Facebook Case Study Microsoft URL 110

Direct Marketing Observations

MAY 10, 2011

However, if companies were all about their employees, why would 84%% of all employees in the workforce be looking for a job right in 2011? Does Betty complain openly on Facebook? How does social enable Juan in shipping who busts his ass and yet no one notices because he’s so quiet and chooses not to use that hot new internal platform?

Badge 171

Badge Social Networking Foursquare Organization 171

Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. The curve ball here might be Facebook.

Social Media 217

Social Media Trends Smart Phone ROI 217

Jon Loomer

MARCH 24, 2016

The death of Facebook organic reach. You know that brands are worked up into a frenzy over organic reach on Facebook. Who cares if engagement is dropping due to bad brand content? We don’t care about our place within a social network. Facebook users have freaked out and protested for a decade.

Brands 113

Brands Instagram Engagement Activities 113

Waxing UnLyrical

NOVEMBER 30, 2012

But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare. reach nearly 80% of active U.S.

Health Care 279

Health Care Social Media Insurance Education 279

ProBlogger

NOVEMBER 10, 2011

When it comes to social media, Facebook, Google+, and Twitter are the big three. If you’re not on these social sites, then you are missing out on great business opportunities. If you are on these sites, however, you probably know that getting meaningful engagement with your followers isn’t easy.

Engagement 44

Engagement Google Tweetdeck Twitter 44

Twist Image

JULY 12, 2012

It seems like a question rooted in 2008, but now that blogging could include things like tweeting, creating videos on YouTube , updating a Facebook profile or taking part in LinkedIn , it may well be high time to start asking these questions all over again. " Social media and online social networking force individuals to become public.

Activities 102

Activities Company Social Media Press Release 102

Sprout Social

FEBRUARY 16, 2022

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. The next highest usage was Facebook at 68%. 2005-2011: Clicks & views. Engagement: Videos that have had the most engagement as related to the search query. Global ad revenue is 19.77

YouTube 125

YouTube Notification Video Trends 125