Remove 2011 Remove Company Remove Engagement Remove Mobile
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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me?

Mobile 180
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Eleven Digital Trends to Watch In 2011

SocialFish

Eleven Digital Trends to Watch in 2011. Developer Engagement – Marketers typically don’t try to court developers, but that’s all about to change. Lots of orgs are, for example, talking to WordPress or other blog platforms about developing their blogs and talking to mobile app developers about their apps.

Trends 208
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How to Measure Customer Engagement and Why It’s Important

Pixlee

The digital era has brought about a significant shift in how successful companies promote themselves. With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. What is Customer Engagement? Using a mobile app or online service.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly.

Twitter 279
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Link Love Monthly: Best of March 2011

SocialFish

MIT Media Lab Identity, 2011 from readyletsgo on Vimeo. bitly’s Got a Brand New Mobile Site! Things Companies Don’t Want to Hear about Social Media (Sysomos). 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). The Pros And Cons Of Facebook Comments (TechCrunch). Bitly Blog).

Sysomos 162
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. The number of minutes each of us spends each day online up one 119 per cent since 2011. Everything is being driven by mobile. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 199
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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Fast Company: UFC and Its Gang of 4.6 Forrester: Actual Interactive Marketer Predictions For 2011.

Trends 258