SocialFish

APRIL 1, 2011

MIT Media Lab Identity, 2011 from readyletsgo on Vimeo. Things Companies Don’t Want to Hear about Social Media (Sysomos). 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). The Pros And Cons Of Facebook Comments (TechCrunch). The Fantastic Five GIS Tools for Nonprofits (NTEN). Ecosystems.

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

Convince & Convert

MAY 26, 2013

Our own Jay Baer was the host of this 3-day event, during which many exciting case studies and announcements where shared by companies leading the charge for smarter marketing. Now, with the IBM Engagement Advisor, they’re making it available to companies to help with all customer interactions. Not bad for a computer.

Engagement 132

Engagement Health Care Insurance Hotels 132

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

Akamai Marketing

NOVEMBER 25, 2011

All this chatter about humanizing and engagement? I’ll let you draw your own conclusions, but as a premise for discussion: How would you feel about this company if you were me? And taking it to the next level, how hard would it be to do this for your own company? 11/9/2011 (12 hours later): Oops.

Social Media 156

Social Media Engagement Company Social Networking 156

Webbiquity SMM

JANUARY 30, 2012

” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor. Pam Moore reviews 50 of her favorite WordPress plugins, divided into categories for social sharing & engagement, design and image enhancements, search engine optimization, and development (e.g., by majordojo. ** 5 STARS.

WordPress 184

WordPress Movable Type Review AJAX 184

Sherrilynne Starkie

OCTOBER 15, 2018

Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. The number of minutes each of us spends each day online up one 119 per cent since 2011. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example.

Marketing 199

Marketing Syndication Adwords Social Media 199

Convince & Convert

FEBRUARY 1, 2011

We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Trends to Watch in 2011. Every company needs to think of itself as a TV station, magazine, and newspaper. Organizations Will Become Publishers.

Trends 124

Trends scribd Skills Training 124

Proactive Report

DECEMBER 15, 2010

Companies need to listen carefully to their employees and their market. And it will be the most exciting conversation business has ever engaged in.”. That means you have to learn how to analyze the data you find and engage with the people who are interested enough to comment on your company or your products.

Social Graph 99

Social Graph Skills Flickr Data 99

Dave Fleet

FEBRUARY 15, 2011

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. Trust in 2011. Canadian headquartered companies maintain high levels of trust, at 75 per cent. When the company is trusted, that falls to 22%.

Social Media 318

Social Media Survey Social Graph News 318

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Not just that, but she’s also genuinely engaging and funny, which means you can easily forgive her for slipping in the occasional promotional tweet. For one thing, it seems employees like it.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Dave Fleet

MARCH 5, 2012

A marketer’s journey on Facebook: from engagement to advertising. For that reason, capturing peoples’ “likes” at that time has been critical for a while, so companies can continue to interact with people in their newsfeeds. Still, companies (and community managers) do need to pay attention.

Content 375

Content Marketing Advertising Analysis 375

Twist Image

JULY 12, 2012

A study done by Domo and CEO.com looked at the online engagement of Fortune 500 companies' top brass and compared it to that of the mass population. These people are no longer just leading a company but are expressing their views and perspectives. That blog has not been updated since November 2011 (so does that even count?).

Activities 102

Activities Company Press Release Social Media 102

Mindjumpers

JANUARY 11, 2012

I have been going through the report and something that caught my attention was, that companies have now realized that inorder to derive value through their social media efforts they need to allocate resources who understand and can work with social media. Only 19% reported using a social media management platform in 2011. Monitoring.

Survey 250

Survey Report Social Media ROI 250

Webbiquity SMM

JANUARY 31, 2019

A social media audit generally looks into the following: The results of your posts and overall engagement, including metrics such as likes, number of comments, the overall reach for reach post, mentions, shares, and more. The alignment between your social media campaign and your brand / company goals and stated values.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Waxing UnLyrical

JUNE 27, 2012

And speaking of buying cars, Nissan Motor Company came up with a social media campaign to engage younger Indian drivers for the launch of its “Micra.” And that’s when its Communication team thought that it needed to do something different to engage young Indians to buy their first car.

Social Media 227

Social Media Campaign Flickr Buy 227

Dave Fleet

APRIL 14, 2011

As time goes on we’re seeing a rising trend toward social customer support , largely driven by three forces: Companies are observing high-profile brands successfully executing social support programs and want to realize those benefits. Cultivate a group of independent advocates who can transparently engage where they see fit.

How To 321

How To System Social Media Management Trends 321

Dave Fleet

FEBRUARY 7, 2011

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Fast Company: UFC and Its Gang of 4.6 Forrester: Actual Interactive Marketer Predictions For 2011.

Trends 258

Trends Facebook Sports Blogosphere 258

Mindjumpers

DECEMBER 8, 2017

Engaging fans locally. Since 2011, we have continuously organized, aligned and optimized social media efforts of the group while still allowing for global/local brand activation. Particularly on their premium brands; Tuborg, Carlsberg, Somersby, Grimbergen and Kronenbourg 1664. Optimizing and assuring quality.

Groups 100

Groups Groups Guidelines Social Media Management 100

Mindjumpers

JULY 18, 2012

Strategic HR entails attracting, developing and retaining high-performing candidates to your company. Using social media for employer branding and recruitment provides the following benefits: An opportunity to enter into dialogue and engage/attract potential candidates. Creates a common understanding of the company.

Social Media 249

Social Media Brands Policies Applications 249

Dave Fleet

FEBRUARY 2, 2011

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. See what they post; see who they engage. Solve problems – Monitor for problems with your company’s customers, and solve them.

Twitter 419

Twitter How To Reputation Curation 419

Proactive Report

DECEMBER 23, 2010

Another 2011 trend predicted by ClickThrough has PR implications: Many companies have excellent existing content in PDFs, brochures, PowerPoints and offline video that can be converted to digital assets, put online and filtered into the social web. Use a tracking service to measure the increase in visibility and engagement.

scribd 68

scribd Trends Content Engineering 68

Mindjumpers

AUGUST 24, 2011

Mike is the VP Marketing, at the Boston based company Awareness Inc. one of the fastest growing tools to help companies organise, manage, engage and measure their social media activities. He is very focused on how social media can create value for companies. The Corporate Social Media Summit 2011.

Social Media 178

Social Media Case Study Marketing Conference 178

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. The reason millions of people use these platforms is because they want to engage with PEOPLE. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company.

Lurker 203

Lurker Klout Policies Metrics 203

Justin Levy

JANUARY 1, 2012

This is actually one of my three words from 2011 that I’m choosing to include again for 2012. I need to remain consistent in my presence and level of engagement on social platforms and in my writing. 2011 was a big year for me when it came to fitness – I lost 50lbs and dropped 20% body fat. Consistency.

Upcoming 214

Upcoming Project Energy Organization 214

Mindjumpers

MAY 8, 2012

This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement. By motivating and inspiring the main users of social media, they match creativity with solutions and volunteers with companies.

Social Media 248

Social Media CSR Campaign Collaboration 248

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Why should you go beyond the conventional ROI metrics of success? How should you define measurements that matter?

ROI 132

ROI Social Media Airlines Proposal 132

agora pulse

OCTOBER 6, 2020

Plus, you need to demonstrate creativity, showcase your own great social media ideas, and prove your ability to get good engagement. Brands are seeing an engagement rate of just 0.09% on Facebook. Compare this to the old engagement rate of 20%+ just 10 years ago, and you can see why it’s essential to energize your channels.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Hootsuite

FEBRUARY 13, 2023

It boosts engagement. People love anything that feels like a peek behind the scenes or insider access, so #TBT posts often see strong engagement. If you’re getting strong engagement, the algorithm will share your post more widely (yup, this is true on basically every social platform). It expands your reach.

Brands 145

Brands HootSuite Hashtag Instagram 145

Jeff Esposito

MAY 2, 2011

One paper that I recently read was Burson-Marsteller’ s The Global Social Media Check-up 2011. Unlike many reports that focus on one network and give some interesting stats, this study takes a look at four major social groups surveying companies across four geographical regions – USA, Europe, Asia-Pacific and Latin America.

Social Media 41

Social Media Sample Samples Survey 41

Twist Image

MARCH 27, 2011

Currently, Schafer is the CEO and Founder of Deep Focus - an engagement and innovation marketing agency. marketing engagement. Along with Bryan Eisenberg and Joseph Jaffe , Ian Schafer was another one of the key people who played an integral part in the evolution of Digital Marketing. Enjoy the conversation. advertising age.

Engagement 85

Engagement Film Journal Marketing 85

Proactive Report

NOVEMBER 12, 2010

Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University of Massachusetts, Dartmouth presented the annual update of the study “The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies.” insurance (20).

Social Media 74

Social Media Engagement Microblogging Insurance 74

Direct Marketing Observations

DECEMBER 14, 2011

1) Driving traffic - The challenge in 2011 is the same in 2012. Whether you’re a click and mortar or a web based only company, either or requires more than just a cursory amount of effort revolved around driving traffic. 2) Engaging that traffic -You’ve got them to your site(s) now what are doing with them?

Brands 176

Brands Discount Sites SEO 176

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. All this is needed to get people to engage with your brand specifically in the form of “likeing” and commenting on it.

Feed 264

Feed Feedly News SEO 264

Webbiquity SMM

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. Want to be part of this? Nominate your favorite technology twitterer using this form.

Twitter 188

Twitter iPad Apple B2B 188

Waxing UnLyrical

APRIL 3, 2012

If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies – both large and small – are taking the social route to engage audience. Flash mobs have a way of engaging the audience.

Flash Mob 218

Flash Mob Smart Phone iPhone Hashtag 218

Direct Marketing Observations

FEBRUARY 1, 2011

Just because we see them, doesn’t mean that those companies are “social&# , that they are engaged, fully engaged or partly engaged. It’s 2011 and brands are going all in when it comes to social. Twitter is free and Facebook is free and the barriers of entry and engagement are absurdly low.

Twitter 223

Twitter Brands Engagement Strategy 223

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Compete Class B2B 114