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Motives behind Lance Armstrong’s confession

Sherrilynne Starkie

None received the expected reputational boost from the exercise. Lance Armstrong at the 2005 Tour de France. A public poll undertaken by SurveyUSA since the Oprah appearance shows that only 21% of Americans think that Lance can now restore his reputation. Photo credit: Wikipedia). And what next?

Exercises 308
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Should Your Brand Consider Reddit?

Likeable

Reddit was founded in 2005, shortly after Facebook, by Steve Huffman, Aaron Swartz, and Alexis Ohanian. Reddit has a reputation for having an outspoken user base, which has also been classified as offbeat, quirky, and anti-establishment. Curious how Reddit works, who it reaches, and why it may be of interest to your brand?

Reddit 91
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Why Every Brand Should Have a YouTube Channel

Socialized

YouTube is the second most popular social media site in the world and is only exceeded by Facebook, ever since it was introduced in 2005. YouTube is a perfect forum to develop your authority and reputation. We will discuss some of the benefits of getting a channel on the web, and how to create your brand channel on Youtube right now.

YouTube 100
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What Brands Should Take Away from “The Social Dilemma”

Ignite Social Media

The entire world changed one of its primary forms of communication when we all started switching over to social media in 2005 or so, and it was a seismic change to society. These are legitimate concerns that need to be addressed.

Brands 154
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What Was Your Enchanted Moment?

Direct Marketing Observations

Back in 2005 I sent former Apple Evangelist, Guy Kawasaki, an email; and to be honest, I didn’t really expect a response. I found out rather quickly how one could “game&# blogs for SEO and reputation management with hyper linked signatures embedded with key words. That was truly Enchanted Moment #1.

Embedding 174
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Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

A true network is people who know us and people we trust with our reputation. Choose people you would bet your reputation on — people who share your standards and have similar goals. December 2005. November 2005. October 2005. Networks like that take time to build and require attention. April 2006.

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Risk Management and Open Community: More Similar than You Think

SocialFish

But one constant thread is that “reputation management” is now everyone’s responsibility – not just the marketing and public relations personnel. My Enterprise Risk Management presentation from 2005 highlights the similarities to creating an open community. Here are just of the few pearls of wisdom that caught my attention.