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Digital grassroots: the Internet fights back

Sherrilynne Starkie

It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. Hundreds of Facebook groups started cropping up indicating the issue was finding space in local communities. People will increasingly seek to influence policy, companies and communities. So that’s what the government did.

Committee 312
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Social Citizens: How Social Media Can Help Social Problems

Mindjumpers

This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement. Movember is another great example of how to target people in order to engage actively through social media to help a social problem: prostate cancer.

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4 Brands Embracing Diversity in Their Content

Pixlee

A leader to watch in inclusive marketing, this brand not only tackled representation but reflected their diversity-related goals authentically through engaging with a target community. The campaign’s goal is “to unite and inspire people to take action in their communities” using the power of sport. .

Brands 77
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Surprise and delight: What it is and brands who get it right

Sprout Social

Dreams (2004 Remaster) – Fleetwood Mac. Use social listening data to find and engage with important conversations across your accounts. Dig deep into specific communities and profiles that are talking about and/or engaging with your brand. 420doggface208. ? Create surprise and delight for your audience.

Brands 98
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Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

College students were the target audience for Facebook when it went live in 2004. Those college students of 2004 are the older millennials of today. Kanell’s post, which used Instagram’s “paid promotion” tag, garnered 439,628 views, 15,937 likes, and 198 comments, resulting in an engagement rate of 2.07%. Like, NOW.).

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. For the bonus round, I recommend staying up to date via LinkedIn’s community superhero, Mario Sundar. Guest Post- Measuring Shared Engagement.

LinkedIn 279
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On Moving On

Ari Herzog

And I did… Each of them left their worlds of independent consulting and entered professional communities of workplaces and coworkers. I want to use my 12 years of experience in integrated communications to help an organization with social media marketing, community and media relations, writing and editing, and policy development.

Policies 156