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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

With videos driving 135% more organic traffic than static or text-based images, it comes as no surprise that an estimated 2.27 Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM).

Mobile 90
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What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Especially on mobile.

Feed 222
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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Scheduled Chats for Communities A new feature under testing allows scheduling chat events in communities, fostering organized interactions. Supporting News Organizations with Shorts YouTube is allocating $1.6 Explore YouTube Shorts as a fresh avenue for news consumption or sharing.

News 71
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How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

Adam Sherk

Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. But I was curious how much news search traffic sites are currently receiving and what percentage of total search traffic it represents. total search visits.

News 279
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Social Tip: Organizing Photos In The New Facebook Timeline

SocMed Sean

With the rollout of the new Facebook timeline to most users, there has been a lot of confusion about how you used to do things in Facebook and how you do them now. For me, one of the most confusing has been the organization of photos. The good news is that is false. 3) Click the link to edit the album. Digg this!

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Apps of the Week: Customizing Your News

The Social Media Incubator

Many of us don’t have the time to comb through every site we get our news from. We are more likely to find 15 minutes in the day to skim through an app that organizes articles that peak our interest or that may be relevant to our business marketing strategy. We’ve picked our top three news reader apps! Short on time?

News 134
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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? Still not convinced?

Mobile 180