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The Complete Guide to TikTok Ads Without an Organic Presence

Ignite Social Media

The good news is that brands can run TikTok ads without having a brand account on the platform. Watch below as social media experts Victoria Rogers and Steven DeYarman explain the benefits of this approach and walk through how to set up TikTok ads without an organic presence. Why Run TikTok Ads Without a Brand Account?

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Changes to Google News

Sherrilynne Starkie

Google is now using machine learning to group top media stories in Google Search and has implemented carousels to improve search relevance and make news easy to access. Searchers now see a carousel of articles at the top of the search results highlighting relevant news. Have you experienced this enhanced Google News Search?

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Facebook Pledges $100 Million to Support Local News Organizations Amid COVID-19 Pandemic

Social Media Today

Facebook has allocated an additional $100 million in funding to assist local news organizations which are being hit hard by COVID-19 shutdowns.

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Facebook Announces New $300 Million Fund to Assist Local News Organizations

Social Media Today

Facebook has announced a new fund which will aim to assist local news organizations in improving their revenue models and reaching readers.

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2 Ways to Create A/B Split Tests of Organic Content on Facebook

Jon Loomer

Did you know that you can do this with organic content ? What’s great is a similar process is available for organic posts that you publish to your page. With all of that said, I want to walk through the two ways that I can create A/B split tests of organic content… Meta Business Suite. Creator Studio.

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News Organizations on Google+: Which Pages Get the Most Engagement?

Adam Sherk

News organizations (along with businesses of all kinds) have been able to create official Google+ pages for a couple months now so I thought I’d check in and see how their pages are doing. The list of organizations is not meant to be comprehensive; I chose a cross-section of print, broadcast and Web-only outlets. NBC News 28.47

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Top Five Social Media News: Instagram native scheduling is here!

Sherrilynne Starkie

Lots of social media news out this week and here’s a summary of the top five stories you need to know. Pinterest improves organic reach for retailers. This lets retailers expand their organic reach. I’m happy for this news! The post Top Five Social Media News: Instagram native scheduling is here!

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