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The Early Days of Hashtag Marketing

Twist Image

It's disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way to create attention by rewarding those who are willing to shill for them (more on that here: DigiDay - Has Hashtag Marketing Arrived? ). Tweet this, get that. You only get one chance to make a great digital impression.

Hashtag 103
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217
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Facebook Graph Search Optimization: 5 Must-Reads

Firebelly

It means it’s time for businesses to get social, and I do mean social. Graph Search Optimization: The New SEO and What it Means for Social Advertisers. By Andrea Vahl As Facebook Graph Search rolls out to more users, marketers are exploring different ways to use it.

Facebook 203
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157
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How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

Mindjumpers

When we look into the different types of content, however, status updates have actually increased with about 20 % in reach after the Edgerank algorithm change. He predicts that in today’s social media environment, “Context” is what will become the king.

Brands 244
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How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

One of a marketer’s goals is to make meaningful connections with consumers. Content marketing is meant to be a strategic way to reach and attract a defined audience. I am a 30-something female interested in marketing, sailing, and exploring the great outdoors (so Canadian). This is also one our biggest challenges.

Content 60
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Demystifying the Technical Side of Social Media

Razor Social

Social media is now a key part of every marketing strategy. But in order to successfully leverage social channels to promote your business, you need to be more than just creative. There are many technical aspects that even non-techie marketers need to be aware of to get the most out of their social media efforts.