Razor Social

DECEMBER 13, 2017

Social media is now a key part of every marketing strategy. But in order to successfully leverage social channels to promote your business, you need to be more than just creative. There are many technical aspects that even non-techie marketers need to be aware of to get the most out of their social media efforts.

Social Media 105

Social Media Social Graph URL Embedding 105

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. Like any other form of marketing, if we want the budget and resources to pursue it then we need to prove its worth.

Social Media 260

Social Media Analytics URL Campaign 260

Convince & Convert

MARCH 9, 2016

While once thought of as a fading trend , influence marketing is back and hotter than ever. This white hot channel is not only the talk of the town—it’s showing its staying power with results marketers only dream of. Reports are showing returns anywhere from 1.5 for every $1 spent. Get our Definitive email newsletter.

Influencer 60

Influencer Marketing Authentication Social Graph 60

Twist Image

MARCH 7, 2013

While many think that photos are the killer app of Facebook (and the reason the company paid a billion dollars to acquire Instagram ), none of that would matter had Facebook not had the insight (and the courage) to imagine, develop and deploy this personal RSS feed of our social graph. content marketing. contextual marketing.

Social Graph 103

Social Graph Facebook RSS Feed 103

Firebelly

JANUARY 29, 2010

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Template 56

Template Templates Social Media Strategy 56

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform.

Tools 52

Tools Social Media Sentiment Price 52

Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Map the brand’s social graph.

Template 111

Template Templates Social Media Strategy 111

Proactive Report

SEPTEMBER 5, 2012

The Cluetrain Manifesto said markets are conversations. In 2006 the Edelman Global Trust Barometer reported that for the first time a “person just like me’ was the number one trusted influencer. What does all this mean for your PR and marketing strategy? You have to be seen to be doing the right thing.

Reputation 90

Reputation Sample Samples Social Graph 90

Twist Image

JUNE 6, 2011

Does Marketing and Communications change fast enough to keep pace with consumers? Marketing is not keeping pace). Not only can consumer's research general information - right then and there - but you can poll your social graph to see if whatever it is that you're looking buy is the right decision for you. social graph.

Bazaarvoice 106

Bazaarvoice Retail Social Graph Mobile 106

Twist Image

OCTOBER 2, 2012

It's not all that challenging to post the story on Facebook and encourage everyone in my social graph to not do business with this brand. As a marketing professional, I have seen brands struggle with customer service and supply chains. The Social Habit is a social media research series from Edison Research.

Social Graph 101

Social Graph iPhone Apple Research 101

Razor Social

OCTOBER 23, 2018

Basically, you’ll provide Facebook with snippets of code that it can interpret, including: The og:title tag (the title) tells Facebook what your page is about and how it should be displayed within the social graph. The og:image tag lets you specify the URL of an image that will represent your page in the social graph.

Content 94

Content How To Social Graph SEO 94

Proactive Report

AUGUST 29, 2012

One of the factors you should be monitoring is who in your social graph is getting media attention. Perhaps this might be too narrowly focused for everyone, but it is a perfect digital PR tool, since we need to know who in our social graph is getting media coverage and what they’re saying.

Social Graph 75

Social Graph Tools News Influencer 75

Proactive Report

SEPTEMBER 4, 2012

Wolfram Alpha, a site that offers ways to access and analyze information online, has a new Facebook Report. If you are mapping your social graph , and you should be, this app can be helpful in understanding your Facebook friends. When you get to the site type Facebook Report into the search box.

Tools 58

Tools Social Graph Trends Report 58

Proactive Report

NOVEMBER 12, 2011

The number of social media monitoring tools has exploded and at last count there were over 200 on the market. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, give the competitive edge and improve that pesky bottom line.

Trends 103

Trends Social Media Social Graph Analysis 103

Kikolani

MARCH 11, 2013

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Identify top pages, view social activity data, and analyze anchor text.

SEO 167

SEO Tools Analysis CPC 167

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Graph Search.

Social Media 47

Social Media Facebook Marketing CPM 47

Laurel Papworth

JANUARY 23, 2017

Curriculum of the Facebook course (Sydney Feb 2017): Are you interested in: Facebook Analytics , Insights, KPIs and writing Measurement reports? Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph?

Course 40

Course Facebook Social Graph URL 40

Convince & Convert

FEBRUARY 10, 2010

&# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Proactive Report

DECEMBER 24, 2010

ClickThroughs #2 trend is that email and social will get more integrated. “As email open rates continue to decline some marketers are left watching this powerful resource diminish, wondering how they can reignite this audience.&#. They have added many social components to their email service. source: Lyris.

Trends 85

Trends Engagement Press Release Social Graph 85

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Graph Search.

Social Media 28

Social Media Facebook Marketing CPM 28

Proactive Report

DECEMBER 15, 2010

Companies need to listen carefully to their employees and their market. Corporate firewalls have kept smart employees in and smart markets out. PR’s Biggest Challenge in 2011 is to extract social media intelligence from the fire hose of data in the online conversations. But the result will be a new kind of conversation.

Social Graph 99

Social Graph Skills Flickr Data 99

Proactive Report

JUNE 4, 2014

Prior to social media, traditional market research was the only way to find any of this information. But traditional market research is expensive and time-consuming. Plot your brand’s social graph and identify the influential players in each sector of the graph.

Social Graph 49

Social Graph Survey Research Social Media 49

Proactive Report

JANUARY 5, 2011

In Chapter Four, Markets are Conversations , Doc Searls describes PR’s role in this new conversational world: “They aren’t censors, they’re the company’s best conversationalists. How do you find the stories that the market really wants to hear? You can read the original version free online.

Social Media 76

Social Media Social Graph Survey Conversation 76

Mindjumpers

DECEMBER 19, 2012

The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved.

Report 242

Report Retail Survey Social Graph 242

Proactive Report

JANUARY 29, 2013

It is a search based on your social graph. Graph search focuses on people, photos, places and interests. Zuckerberg demonstrated how graph search will deliver answers to questions like, “Who are my friends that live in San Francisco?” It’s about discovering things recommended and liked by your friends.

Brands 85

Brands Social Graph Feed Feedly 85

Laurel Papworth

FEBRUARY 18, 2016

Shares Social Media has trained artificial intelligence and now Big Data is taking over. Welcome to the Matrix/Minority Report. They are focussing on the DATA behind social media. Scary, illuminating, real. No wonder Woolworths don’t bother with a Twitter account. That’s for low level customer service stuff.

Data 40

Data Social Media Insurance Training 40

Convince & Convert

NOVEMBER 1, 2011

You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. I have a report coming out on this very soon with Altimeter.

Klout 121

Klout Social Capital Influencer Social Graph 121

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Among influentials?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Keyhole.co

NOVEMBER 19, 2020

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data. Save time, as all your social media analytics are available to you in one platform. And as a bonus, it’s extremely user-friendly.”. Glean.info.

Tools 98

Tools Social Media Sentiment Price 98

Bare Feet Studios

JUNE 9, 2010

I don’t think “everyone&# is the only valuable market proposition. This is why Twitter is a tool, not a marketing plan and some day, there will be a different tool. That changes the character of the social graph and who’s listening for everyone. It is an incredible business platform in many ways IMO.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Bare Feet Studios

OCTOBER 10, 2008

Uptown Uncorked : Bringing People and Business Together with New Media Digital Voodoo : Digital Voodoo is a social media strategy and intelligence firm with expertise in marketing, advertising, and operations. The Michael Schneider : Social Media technologist and groundswell evangelist. Macro results.

Social Media 40

Social Media Construction Consultant Upcoming 40

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Mindjumpers

NOVEMBER 5, 2010

As Facebook advertising is right now, it allows marketers to buy ads that point towards their Facebook fanpage. Brilliant marketing strategy. What makes Facebook doing this so special is viewing it from a marketing perspective and the 500 million active user community that lives on Facebook. They are not. Dude, seriously?!

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Proactive Report

NOVEMBER 10, 2012

Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. A social audit.) Social Audit. Real-Time Media Strategy.

Mobile 111

Mobile Reputation Social Graph Skills 111

Direct Marketing Observations

DECEMBER 3, 2010

14) This article in July from Wired really touched on a lot of truths in social media that we all know about and in some cases actually do, but don’t admit. Gaming the System: How Marketers Rig the Social Media Machine. The Old Spice Voicemail Generator. 16) Stick this QR-Code Generator in your back pocket.

Sites 235

Sites Social Media Tools Storify 235

Proactive Report

JULY 26, 2013

Now almost every PR agency claims that they are up to speed and able to deliver digital PR and social media. Map the brand’s social graph and digital footprint. Perform a digital and social media audit. Be able to measure results and report ROI. And clients are demanding these skills.

Social Graph 58

Social Graph Syndication Skills ROI 58