Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Template 56

Template Templates Social Media Strategy 56

Proactive Report

JANUARY 9, 2012

Social media impacts every part of your business. Understand the power of social media for positive and negative impact. Make social media a part of your risk management strategy. Educate your employees – all your employees – about the far-reaching effects a social media comment can have.

Social Graph 73

Social Graph Reputation Study News 73

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244

Brands Social Graph Report Groups 244

The Realtime Report

SEPTEMBER 8, 2022

After rising through the social media platform ranks since its explosion in popularity in 2020, TikTok has posed itself as quite the challenger to the established platforms; largely due to its innovative and unique offering of features that has revolutionized the space. Tiktok’s Quest For Hyper Locality. Sascha Morgan-Evans.

Social Graph 91

Social Graph Comparison Features Communities 91

Proactive Report

JANUARY 9, 2012

Social media impacts every part of your business. Understands the power of social media for positive and negative impact. Makes social media a part of their risk management strategy. Educates their employees – all employees – about the far-reaching effects a social media comment can have.

Social Graph 58

Social Graph Reputation News Training 58

Proactive Report

NOVEMBER 12, 2011

Social media education and training. Social Intelligence. The number of social media monitoring tools has exploded and at last count there were over 200 on the market. Map your brand’s social graph. Find the influencers in each node of the graph. Content curation.

Trends 103

Trends Social Media Social Graph Analysis 103

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Graph Search.

Social Media 47

Social Media Facebook Marketing CPM 47

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Firebelly

JANUARY 29, 2010

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Laurel Papworth

FEBRUARY 18, 2016

Shares Social Media has trained artificial intelligence and now Big Data is taking over. Welcome to the Matrix/Minority Report. They are focussing on the DATA behind social media. SMH big data social media. Social Media Trained the Matrix (Big Data). Scary, illuminating, real.

Data 40

Data Social Media Insurance Training 40

Proactive Report

JANUARY 5, 2011

Back in 2000 a little book was published that predicted the rise of what is now called social media. In Chapter Four, Markets are Conversations , Doc Searls describes PR’s role in this new conversational world: “They aren’t censors, they’re the company’s best conversationalists.

Social Media 76

Social Media Social Graph Survey Conversation 76

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Graph Search.

Social Media 28

Social Media Facebook Marketing CPM 28

Proactive Report

SEPTEMBER 5, 2012

The Cluetrain Manifesto said markets are conversations. In 2006 the Edelman Global Trust Barometer reported that for the first time a “person just like me’ was the number one trusted influencer. What does all this mean for your PR and marketing strategy? “This works because people can trust each other.”

Reputation 90

Reputation Sample Samples Social Graph 90

Twist Image

OCTOBER 2, 2012

It's not all that challenging to post the story on Facebook and encourage everyone in my social graph to not do business with this brand. As a marketing professional, I have seen brands struggle with customer service and supply chains. The Social Habit is a social media research series from Edison Research.

Social Graph 101

Social Graph iPhone Apple Research 101

Twist Image

JUNE 6, 2011

Does Marketing and Communications change fast enough to keep pace with consumers? Marketing is not keeping pace). Not only can consumer's research general information - right then and there - but you can poll your social graph to see if whatever it is that you're looking buy is the right decision for you. social graph.

Bazaarvoice 106

Bazaarvoice Retail Social Graph Mobile 106

Razor Social

OCTOBER 23, 2018

You put a lot of work into creating amazing content and you want it to stand out when someone shares it on social media, right? For this to happen, you need to ‘tell’ the Social Platforms (e.g. The og:image tag lets you specify the URL of an image that will represent your page in the social graph.

Content 94

Content How To Social Graph SEO 94

Laurel Papworth

JANUARY 23, 2017

Curriculum of the Facebook course (Sydney Feb 2017): Are you interested in: Facebook Analytics , Insights, KPIs and writing Measurement reports? Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph?

Course 40

Course Facebook Social Graph URL 40

Proactive Report

DECEMBER 24, 2010

ClickThroughs #2 trend is that email and social will get more integrated. “As email open rates continue to decline some marketers are left watching this powerful resource diminish, wondering how they can reignite this audience.&#. They have added many social components to their email service. source: Lyris.

Trends 85

Trends Engagement Press Release Social Graph 85

Kikolani

MARCH 11, 2013

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Identify top pages, view social activity data, and analyze anchor text.

SEO 167

SEO Tools Analysis CPC 167

Proactive Report

AUGUST 29, 2012

One of the factors you should be monitoring is who in your social graph is getting media attention. Perhaps this might be too narrowly focused for everyone, but it is a perfect digital PR tool, since we need to know who in our social graph is getting media coverage and what they’re saying.

Social Graph 75

Social Graph Tools News Influencer 75

Proactive Report

SEPTEMBER 4, 2012

Wolfram Alpha, a site that offers ways to access and analyze information online, has a new Facebook Report. If you are mapping your social graph , and you should be, this app can be helpful in understanding your Facebook friends. When you get to the site type Facebook Report into the search box.

Tools 58

Tools Social Graph Trends Report 58

Proactive Report

DECEMBER 15, 2010

Companies need to listen carefully to their employees and their market. Corporate firewalls have kept smart employees in and smart markets out. PR’s Biggest Challenge in 2011 is to extract social media intelligence from the fire hose of data in the online conversations. But the result will be a new kind of conversation.

Social Graph 99

Social Graph Skills Flickr Data 99

Keyhole.co

NOVEMBER 19, 2020

This Social Media Monitoring Tools List has been updated as of November 2020. Social media monitoring is the act of paying attention to what is being said on social media. And this is where social media monitoring tools come into place. Social Mention 16. Jump Links : 1. BrandWatch 3.

Tools 98

Tools Social Media Sentiment Price 98

Proactive Report

JUNE 4, 2014

Over the past few years there has been a lot of discussion about how to measure digital content and social media activity. Most of the focus has been on measuring after you have put out content online and in social media. However, many businesses miss the value of gathering social intelligence.

Social Graph 49

Social Graph Survey Research Social Media 49

Bare Feet Studios

OCTOBER 10, 2008

The social web creates a LOT of noise – it’s one of the things that keeps people from participating in it. On the contrary, finding the signals within the noise is not easy, not obvious, and when it comes to businesses developing social media campaigns, I do support the likes of, “Don’t try this yourself.

Social Media 40

Social Media Construction Consultant Upcoming 40

Convince & Convert

NOVEMBER 1, 2011

You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. But also, it’s perpetuated through the “social media experts” I can tell you that year after year, I would have to get in debates that would justify my friend to follow ratio on Twitter, for example.

Klout 122

Klout Social Capital Influencer Social Graph 122

Mindjumpers

DECEMBER 19, 2012

The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved.

Report 242

Report Retail Survey Social Graph 242

Proactive Report

JANUARY 29, 2013

It is a search based on your social graph. Graph search focuses on people, photos, places and interests. Zuckerberg demonstrated how graph search will deliver answers to questions like, “Who are my friends that live in San Francisco?” It’s about discovering things recommended and liked by your friends.

Brands 85

Brands Social Graph Feed Feedly 85

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. What do I do?”

Social Media 155

Social Media ScoutLabs Company Consultant 155

Bare Feet Studios

JUNE 9, 2010

I don’t think “everyone&# is the only valuable market proposition. This is why Twitter is a tool, not a marketing plan and some day, there will be a different tool. That changes the character of the social graph and who’s listening for everyone. It is an incredible business platform in many ways IMO.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Direct Marketing Observations

DECEMBER 3, 2010

So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 2) Turn what people post in social media into compelling stories with Storify. 4) A ridiculously long Directory of Social Media Monitoring and Analysis Tools. Gaming the System: How Marketers Rig the Social Media Machine.

Sites 235

Sites Social Media Tools Storify 235

Proactive Report

DECEMBER 21, 2010

EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website. Sites will become a hub to aggregate and explain activity on social networks, and add long-form value. Disclosure: I am a partner and helped to develop this social news hub).

Sites 85

Sites Trends Social Media Social Graph 85

Proactive Report

NOVEMBER 10, 2012

Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. A social audit.) Social Audit. Risk Assessment.

Mobile 111

Mobile Reputation Social Graph Skills 111

Proactive Report

JULY 26, 2013

Seven years ago when we launched Social Media Club very few PR agencies were interested. Now almost every PR agency claims that they are up to speed and able to deliver digital PR and social media. Map the brand’s social graph and digital footprint. Perform a digital and social media audit.

Social Graph 58

Social Graph Syndication Skills ROI 58

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. There are many ways to distribute and amplify your content: Social advertising. Pitch reporters. However, you have to learn how to use the tools and the technology. Data mining.

Klout 40

Klout Social Graph Influencer Training 40