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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Videos Your Followers Watched: Overview of content that is most popular with your followers.

Analytics 154
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SMSsummit Speaker Interview with Sarah Barnes of Harvey Mudd College

Social Media Strategies Summit

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. The Office of Communications and Marketing at Harvey Mudd College sits under the advancement umbrella but operates as its own entity.

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3 Insights About Instagram Reels Users

Ignite Social Media

Overview of Instagram Reels. As you can see below, Instagram Reels is close to joining the top 5 list of platforms to use for influencer marketing. Reach out to our team of experts today or subscribe to our newsletter below. Curious who the users of Instagram Reels are? Read our blog post, here. TikTok vs. Reels.

Instagram 172
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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

So let’s discuss what I did and found out… Overview of Test #1 Before we get to the second test, a quick refresher is in order. While it wasn’t the goal, I should note that only the Quality Visitor ad set drove newsletter registrations (it resulted in 5). Also, a side note on incidental newsletter registrations.

Eventful 194
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2023 Guide to Franchise Social Media Marketing

Hootsuite

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

You'll end up creating copycat content If you search the keyword digital marketing , you'll see ranking pages discussing benefits, approaches, and strategies, but no unique angles or take on the topic. How to use it Enter the keyword you want to get alerts—for example, content marketing, influencer marketing, SEO, etc.

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How to Organize Your Content Marketing Assets in 3 Easy Steps [podcast + worksheets]

Pam Moore

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?