Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand. We often throw this idea around as marketers – “being relevant”, but few people discuss how! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data.

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13 Social Networks That Are a Big Deal in Non-English Speaking Regions

Hootsuite

When it comes to social media, thinking globally means thinking beyond the English language. Finding your target market is important to creating a solid social media strategy. If some or all of your target market speaks a language other than English or resides in a non-English majority speaking country, they might be active on a non-English social network. In that spirit, here are some of the most popular social channels for non-English speakers.

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Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Internet , Opinion , Social Media > Every Social Network is Different: Here’s What You Need to Know Every Social Network is Different: Here’s What You Need to Know by Tamar Weinberg on January 25, 2008 Share Over at the Blog Herald , Chris Garrett says that Twitter is changing his news consumption habits.

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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. More than ever, customers are using social media to spread the word about the brands they like and perhaps more importantly, don’t like. What’s your Social Media diet?

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Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. Get More Twitter Followers by Treating Your Profile Like a Landing Page by Social Times. 40 useful things you can share on Twitter besides blog posts by Social Media Today. 7 Really Cool Things About the New Twitter by Social Media Today. 26 Twitter Tips for Enhancing Your Tweets by Social Media Examiner. ** 5 Stars.

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Automatization of Digital Marketing with the Help of Services

Social Media Marketing

The market for automation services is growing every year, and now even representatives of the micro-business are already using several services and how much do you use? Some are suitable for the development of a single channel of promotion, as in the example above and some, on the contrary, are used to combine work in different social networks. Network. Data-Driven Marketing - Data-Based Marketing or Machine Learning Technology in Marketing.

Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter

SocMed Sean

I have also found plenty of younger (and not necessarily “less experienced”) folks who still tell me that they “just don’t get it” or that “social media is just about people posting high school photos or talking about what they had for breakfast” Based on these experiences, I’ll attribute the failure to embrace these new mediums as either lack of education or fear of change.

Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Social Events (e.g.,

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? Social Media Statistics.

How to Write a Social Media Policy

Webbiquity SMM

Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Even without any formal plan to use social media, every organization with more than a handful of employees (and many under that benchmark) is present in social media because people are talking about them. Essential Topics for an Organizational Social Media Policy. Social sharing sites (e.g.

Any Publicity is Good Publicity in Social Media, right?

Buzz Marketing for Technology

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous. Blogging Facebook PR Social Media Social Networking

Measuring the Impact of Social Media in B2B Marketing

Webbiquity SMM

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. As the report notes, “these social pioneers now ponder whether this new social activity will pay off in business results, and when. Open, public social networks (e.g.,

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The propensity to Repeat in Social Media

Direct Marketing Observations

It’s not just social media. Monopolies in social media? Networks, apps, aggregators, blogs, microblogs-copy what works, tweak it a little, or not, and see what market share you can pull. Because social media is “still&# new and still growing, the thinking can be that there is always someone new coming to the party that may or may not be reading content for the first time, seeing a site for the first time and using an app for the first time.

Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Related posts: Understanding the Value of Social Media Data There is a big difference between data and insights.

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Businesses Use Vine as a Creative Marketing Tool

Mindjumpers

Guest post by Amy Winters, who just graduated with a degree in marketing. She helps run a small theater, and she loves to write about entertainment marketing whenever she can pick up the extra work. The popular mobile app Vine created a new genre in social media called video microblogging. But like all other social networking platforms, businesses seize the opportunity to market themselves creatively and make an impression instantly.

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Social Customer Support delivers Strong ROI

Buzz Marketing for Technology

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case.

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy. Social Media is Not a Silver Bullet Social media is currently all the rage because it’s new.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday! The article has examples of how social media worked too.

StumbleUpon Etiquette Guide and Best Practices

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > StumbleUpon Etiquette Guide and Best Practices StumbleUpon Etiquette Guide and Best Practices by Tamar Weinberg on January 26, 2010 Share While not acknowledged or acclaimed by most social media marketing “experts,&# StumbleUpon is a fine tool that can bring lots of traffic — both the targeted and untargeted kind — to your website.

6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Personal , Social Media > 6 Things Parenthood Taught Me About Social Media Marketing 6 Things Parenthood Taught Me About Social Media Marketing by Tamar Weinberg on June 3, 2010 Share Just last year, I became a mother for the first time. That’s not really convincing social proof.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool. Disclosure: I helped plant the social media seeds for rushIMPRINT.)

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? General Social Media Statistics.

How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Personal , Social Media > How Do You Network on Different Social Sites? How Do You Network on Different Social Sites? by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? Allow me to explain: I first embraced social networking in the late 90s when I joined SixDegrees.com.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? What skills, though, do successful social media marketers have that put these individuals above the average (or addicted) social media user, and better yet, above the traditional marketer?

Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. In fact, I hear the same SEO names every day; I learn of a new “social media expert&# twice a day. Despite this, social media marketing is much more difficult than search engine optimization. The Quest for Knowledge What exactly does it take to become a search engine optimization expert or a social media marketing expert?

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More Great Internet Marketing Posts for 2007

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Google , Internet , Marketing , Search Engine Optimization , Social Media , Viral Marketing > More Great Internet Marketing Posts for 2007 More Great Internet Marketing Posts for 2007 by Tamar Weinberg on January 15, 2008 Share Thought you had enough of the greatest Internet Marketing posts of 2007 ?

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.

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Internet Marketers of New York Charity Party: March 18, 2008

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Industry News , Marketing > Internet Marketers of New York Charity Party: March 18, 2008 Internet Marketers of New York Charity Party: March 18, 2008 by Tamar Weinberg on March 16, 2008 Share I’m still going through SXSW notes and will eventually post some great recaps of sessions and events, but I’m still in conference mode.?

Viral Marketing: Weezer Gets it Right

Techipedia: Tamar Weinberg

All Weezer did was bring them together to create a revolutionary video that should change the way you think about your marketing approach. We talked about (marketing) doing it right on Social Blend in our early episodes and this video is exactly what you and I were talking about! Reply andrew June 2, 2008 at 4:48 pm Seems like Techipedia got viral marketing right. I personally found that it was brilliant from a social media perspective (my own).

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Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. 24 Do-Follow Social Bookmarking Sites that Actually Work (Caroline Middlebrook): Get some powerful links on some of these lesser-known social sites. Mainly, through networking.

Everything You Need To Know About Social Media

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 4 Tips To Start a Blog Big Mashable Social Media Meetup in Antwerp » Everything You Need To Know About Social Media Posted by Anne Herngaard Jun 24th, 2010 Tweet We have stumbled across this useful resource made by the Candadian marketing company Eloqua. The Social Media Playbook has been compiled on experiences and insights from Eloqua’s own team and network using social media.

Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Social Media Marketing Without Brand Awareness Can Kill You Social Media Marketing Without Brand Awareness Can Kill You by Tamar Weinberg on July 8, 2007 Share Social media marketing can be very effective if done the right way, but if it backfires, the fallout can be pretty undesirable.

Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing , Opinion , Search Engine Optimization > Advice for a New Internet Marketer (or How to Spot Internet Marketing Snake Oil) Advice for a New Internet Marketer (or How to Spot Internet Marketing Snake Oil) by Tamar Weinberg on March 10, 2010 Share I met her during my freshman year of college, though she was two years my senior. Social Media?

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The Blogger and Marketer's Cheat Sheet to Getting High Profile.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Social Media > The Blogger and Marketer’s Cheat Sheet to Getting High Profile Jobs and Blog Mentions The Blogger and Marketer’s Cheat Sheet to Getting High Profile Jobs and Blog Mentions by Tamar Weinberg on August 18, 2009 Share Sometimes you can’t tell the difference between a marketer and a blogger.

57 Social Media Policy Examples and Resources

Dave Fleet

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Social Media Policies and Guidelines. Social Media Policy.

A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. That’s why social media is important. There are two things that act as an extension to social media: #1: great customer service, especially since everything is now public, and #2: great content, so that you can do something that is clearly remarkable that people would want to talk about. Great content, #2, works across the board for social media.

Fifteen Years of Online Social Interactions

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Personal , Social Media > Fifteen Years of Online Social Interactions Fifteen Years of Online Social Interactions by Tamar Weinberg on May 19, 2008 Share Many tech geeks will often say that their first forays into cyberspace began with a 300 baud modem and a BBS. but I was an early adopter of social networks from when I first opened my 3.5″

Is Viral Marketing for Everyone? An Interview with Language.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > Is Viral Marketing for Everyone? An Interview with Language Trainers, Creators of the Accent Game Is Viral Marketing for Everyone? Sit back and enjoy, and then play the accent game to see how an excellently-crafted viral marketing campaign can really help get people talking about you and your products.

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Best Business Social Media and Blogging Guidelines

The Way of the Web

Social Media policies and guidelines are vital for every business and employee. Not only are they helpful in ensuring that everyone in a company understands what is expected of them, they can also be a way to empower your employees to feel comfortable and confident in engaging with customers or clients via social media. List of Social Media Guidelines and Policies: Company Name Document Name Link. AFP Guidelines for using social media [link] (PDF).

Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

With social media — or quite frankly, the existence of the Internet, any misstep you make in your personal dealings with others can become public. Social media is social. Customer service is social, too. We’re starting to use search — and social media — as our recommendation engines. Don’t you think, however, that the more consumers use social media for customer service, the more it floods the system?

Best Internet Marketing Posts of 2008: Social Media, SEO, and More " techipedia | tamar weinberg

Techipedia: Tamar Weinberg

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. There’s no order to the posts; I’ve used my bookmarks and a variety of social sites and peer recommendations to create this list. Jeremy Schoemaker asked a number of online marketing experts about their definitions of search engine optimization. What is the ROI for Social Media? Scared of Social Media?

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The Social Media Strategist

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. What People Have To Say About Pervara - Social Med. Social Media Facebook Security These days all accounts and sites are concerned about account holders identity, and rightly so.

Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? We have all engaged in debates over the past few years about social media. Even a recent thread on Cre8asite Forums discussed this, kicking off by someone stating they find social media very intimidating.

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