Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. The story announcing Heath Ledger’s death was made popular with 13 minutes of submission to the social news site.

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand. We often throw this idea around as marketers – “being relevant”, but few people discuss how! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data.

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Automatization of Digital Marketing with the Help of Services

Social Media Marketing

The market for automation services is growing every year, and now even representatives of the micro-business are already using several services and how much do you use? Network. Data-Driven Marketing - Data-Based Marketing or Machine Learning Technology in Marketing.

Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.

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Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. Get More Twitter Followers by Treating Your Profile Like a Landing Page by Social Times. 4 Rules for Marketing on Twitter by Practical eCommerce.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? While social.

Businesses Use Vine as a Creative Marketing Tool

Mindjumpers

Guest post by Amy Winters, who just graduated with a degree in marketing. She helps run a small theater, and she loves to write about entertainment marketing whenever she can pick up the extra work. Similar Posts: Vine for Brand Marketing.

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Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter

SocMed Sean

Every time I hear of companies blocking Blogging Sites, Facebook, Twitter, and other Social Media sites, it makes me wonder what curmudgeon or poorly informed leader is calling the shots and what experience drove them to make the decision.

88% of Twitter Users Follow At Least One Brand

The Realtime Report

The highlights: 60% of Twitter users access the microblogging platform on mobile devices. According to Bain, Twitter’s marketing tools have so far seen “not only incredible engagement” but have also led to “even better outcomes.”

Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. Related posts: Understanding the Value of Social Media Data There is a big difference between data and insights.

Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.).

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How to Write a Social Media Policy

Webbiquity SMM

Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Half of all Americans are now members of at least one social network, and that figure rises to 67% for 25- to 34-year olds.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced?

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. The article has examples of how social media worked too.

Measuring the Impact of Social Media in B2B Marketing

Webbiquity SMM

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for.

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The propensity to Repeat in Social Media

Direct Marketing Observations

It’s not just social media. Monopolies in social media? Networks, apps, aggregators, blogs, microblogs-copy what works, tweak it a little, or not, and see what market share you can pull. In social media, is it possible that what they are saying is fresh?

StumbleUpon Etiquette Guide and Best Practices

Techipedia: Tamar Weinberg

But with all other social networks, there are rules of engagement that are determined by the community. More information and tips for usage can be read in The New Community Rules: Marketing on the Social Web. However, these pages are not social content.

Social Customer Support delivers Strong ROI

Buzz Marketing for Technology

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case.

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6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. That’s not really convincing social proof.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. Disclosure: I helped plant the social media seeds for rushIMPRINT.)

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How to Optimize Events with Social Media [Infographic]

Webbiquity SMM

Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. Guest post by Dave Landry.

Three Ways Users Can Help Keep Twitter Vibrant

Webbiquity SMM

“Dying” may be too strong a word, but the microblogging social network is clearly struggling. Twitter’s difficulties are distressing to many B2B marketers. But fans of the social network can do a few things to help keep it vibrant as well.

What You Can Learn About Social Media Marketing from TLC

Techipedia: Tamar Weinberg

The first week of September was difficult for American cable network TLC. TLC made many missteps when it came to their social media marketing efforts. Heck, perhaps TLC will come by and ramp up their social media efforts. It’s social media.

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How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Personal , Social Media > How Do You Network on Different Social Sites? How Do You Network on Different Social Sites?

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. In fact, I hear the same SEO names every day; I learn of a new “social media expert&# twice a day. In social media marketing, the assets are missing.

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Internet Marketers of New York Charity Party: March 18, 2008

Techipedia: Tamar Weinberg

With that said, it’s just two days away to the Internet Marketers of New York charity party in NYC (during SES NY) which is sponsored by the coolest guys on earth, Best of the Web. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Viral Marketing: Weezer Gets it Right

Techipedia: Tamar Weinberg

All Weezer did was bring them together to create a revolutionary video that should change the way you think about your marketing approach. We talked about (marketing) doing it right on Social Blend in our early episodes and this video is exactly what you and I were talking about!

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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

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More Great Internet Marketing Posts for 2007

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Google , Internet , Marketing , Search Engine Optimization , Social Media , Viral Marketing > More Great Internet Marketing Posts for 2007 More Great Internet Marketing Posts for 2007 by Tamar Weinberg on January 15, 2008 Share Thought you had enough of the greatest Internet Marketing posts of 2007 ?

Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing.

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The Blogger and Marketer's Cheat Sheet to Getting High Profile.

Techipedia: Tamar Weinberg

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. In the real world, networking in person can also help. This is actually a lesson many marketers can benefit from in general.

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. 24 Do-Follow Social Bookmarking Sites that Actually Work (Caroline Middlebrook): Get some powerful links on some of these lesser-known social sites. Mainly, through networking.

Fifteen Years of Online Social Interactions

Techipedia: Tamar Weinberg

but I was an early adopter of social networks from when I first opened my 3.5″ On the other hand, my first ever interaction on AOL was with someone who was separated from my social network by only one degree. My first socialnetwork&# was also on AOL.

Is Viral Marketing for Everyone? An Interview with Language.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > Is Viral Marketing for Everyone? An Interview with Language Trainers, Creators of the Accent Game Is Viral Marketing for Everyone?

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Mapping the Social Internet – what part of the world is the most.

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Tips To Great Blogging The Business Behind Facebook » Mapping the Social Internet – what part of the world is the most developed?

Issues 245

Everything You Need To Know About Social Media

Mindjumpers

The 42 pages long Social Media Playbook contains information and best practices on blogs, Facebook, Twitter, Linkedin, YouTube, Wikipedia, Delicious, Flickr, Google Buzz and Geosocial Networks.

A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. That’s why social media is important. There are two things that act as an extension to social media: #1: great customer service, especially since everything is now public, and #2: great content, so that you can do something that is clearly remarkable that people would want to talk about. Great content, #2, works across the board for social media.

57 Social Media Policy Examples and Resources

Dave Fleet

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Social Media Policies and Guidelines. Social Media Policy.

Best Internet Marketing Posts of 2008: Social Media, SEO, and More " techipedia | tamar weinberg

Techipedia: Tamar Weinberg

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. There’s no order to the posts; I’ve used my bookmarks and a variety of social sites and peer recommendations to create this list.

SEO 183

Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing?

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.

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