Buzz Marketing for Technology

JANUARY 26, 2011

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Think about the life span of paper based earned media – not long after its printed does it sit on someone’s shelf. It used to be said that any publicity is good publicity.

Social Media 213

Social Media Microblogging B2B Journal 213

Almost Savvy

DECEMBER 15, 2011

Beware the hidden dangers of social media. Social media is all the rage. If you own a business, work for or with businesses, I’m sure you’ve heard from nearly everyone you know that you must be using social media. Meet Your New Chief of Social Media: The Neighbor’s Kid.

Social Media 273

Social Media ROI Construction Reputation 273

Hootsuite

OCTOBER 24, 2022

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Wondering how to grow your social media accounts?

Real Estate 79

Real Estate Social Media HootSuite Instagram 79

Oktopost

FEBRUARY 10, 2022

Meet Joel Harrison. As editor-in-chief of B2B Marketing , and one of its founders, Joel plays a strategic role in the company, focusing on the development of all B2B Marketing’s content, products, and services – including events, training, reports, and the magazine. You can find him tweeting here. Stay in the Loop.

B2B 116

B2B Communities Apple Hosting 116

Direct Marketing Observations

MARCH 9, 2010

My last few posts have been about the darker side of social media and thus I wanted to clear something up. I am the biggest champion of social media that you will find and here’s why. The confluence of PR and social media ain’t no coincidence. I can help you, I know a few good people there.

Social Media 196

Social Media Meeting Social Networking Conference 196

Oktopost

DECEMBER 8, 2021

Meet Justin Levy. Justin currently leads social and influencer marketing for Demandbase. Prior, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands. Catch all episodes here. Episode Summary. Stay in the Loop.

Engagement 109

Engagement B2B Apple How To 109

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media.

Social Media 167

Social Media Flipboard Press Release Trends 167

Webbiquity SMM

MARCH 31, 2020

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. But it’s not. Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Goodwill Approach.

Influencer 211

Influencer Engagement Fashion Retail 211

Adam Sherk

JANUARY 26, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Super Bowl: Which Team Has More Reach? by Adam Sherk on January 26, 2010 So the Indianapolis Colts and New Orleans Saints will meet in Miami for Super Bowl XLIV. What Horrible Things Did Time Magazine Do in 1964?

Team 150

Team Social Media Digg Press Release 150

Freelance Social Media

JUNE 15, 2010

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe This Is Canada’s QR Codes by Justin on June 15, 2010 An article in the Sunday paper spoke about bar and QR codes and the creative uses being seen today. Then I stumbled upon “This is Canada&#.

Social Media 134

Social Media Foursquare Tourism RSS 134

Waxing UnLyrical

MARCH 16, 2016

I was working with a professional group to flesh out strategy and prep for a board meeting in a few weeks. That doesn’t really matter, except our meeting was part of our prep work for a board meeting for NFPW , which originated more than 75 years ago when women journalists weren’t taken seriously.

Skills 100

Skills Price Conference Meeting 100

Laurel Papworth

AUGUST 29, 2012

There’s more to this story than woe is me … And while I’m sorry that Charlotte Dawson has let this drama affect her (we are responsible for when and how we are offended) I (and others like Duncan Riley ) think we need to look a little closer at what happens when we meet trolls online. Social Media: Friend or Stranger?

Social Media 111

Social Media Posterous Film Fashion 111

Sherrilynne Starkie

AUGUST 17, 2013

I’ve tried early morning news, dinner time and late night news programs and they all seem to serve up a steady stream of human interest stories, magazine-style softball interviews and presenters’ banter. Brands use social media for PR. A history of social media screw ups.

News 271

News Wikipedia Analysis Industry 271

Buffer Social

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings.

Social Media 70

Social Media Marketing URL Metrics 70

Firebelly

JULY 4, 2012

And, what’s this got to do with social media? David Harding is an earlier adopter of all things social. I think you have to pick and choose because you don’t have a lot of time in your day – what types of magazines and media you use to keep on track of trends. ” Who is HardingPoorman Group?

Groups 166

Groups Groups Trends Social Media 166

Almost Savvy

DECEMBER 15, 2011

Beware the hidden dangers of social media. Social media is all the rage. If you own a business, work for or with businesses, I’m sure you’ve heard from nearly everyone you know that you must be using social media. Meet Your New Chief of Social Media: The Neighbor’s Kid.

Social Media 100

Social Media ROI Construction Compete 100

Almost Savvy

DECEMBER 15, 2011

Beware the hidden dangers of social media. Social media is all the rage. If you own a business, work for or with businesses, I’m sure you’ve heard from nearly everyone you know that you must be using social media. Meet Your New Chief of Social Media: The Neighbor’s Kid.

Social Media 100

Social Media ROI Construction Compete 100

SocialFish

FEBRUARY 18, 2011

We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session. SOCIAL MEDIA POLICY WORK.

Review 160

Review Policies Consultant Training 160

Convince & Convert

JANUARY 4, 2015

What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. click to tweet.

Research 60

Research Hubspot Social Media Platform 60

Sherrilynne Starkie

MAY 15, 2015

These messages often come with a request to meet up so they can ask me a few questions about my own career and get some advice. I started my career working for a Canadian crown corporation writing internal newsletters and stakeholder magazine articles. You’ll meet people, make friends and gain crucial real world experience.

Meeting 150

Meeting Reputation Groups Groups 150

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

SocMed Sean

NOVEMBER 7, 2011

Hmmm…might it be because they have social relationships with their friends and family and have shared experiences with them that form a bond stronger than television commercials or slick magazine ads? Meet with them face-to-face. Meet some of their employees. Intriguing! Buy them a cup of coffee. Do some research.

Social CRM 275

Social CRM Radian6 Software Creative Commons 275

Direct Marketing Observations

APRIL 26, 2010

magazine has 100k circulation + 2 times pass along and costs $5k) and sales (call volume rises when our infomercial airs and conversion increases 12%) then your digital marketing reports cannot use language like followers, subscribers and linkbait, they must be consistent. If you measure traditional marketing with reach (ie.

Social Media 173

Social Media Radian6 Apple Marketing 173

Buzz Marketing for Technology

NOVEMBER 6, 2008

Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing.

Social Media 109

Social Media Marketing Conference Publishing 109

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Social Media Strategery

AUGUST 18, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media Integration in Higher Education Wed, Aug 18, 2010 Miscellaneous , Personal The following is a guest post by Jen Dryer , a current student at the University of Southern Indiana.

Education 135

Education Social Media Gov 2.0 Class 135

Hootsuite

SEPTEMBER 14, 2021

After all, the social media network has about 1 billion active users a month. You know how there are always social media accounts pretending to be NBA insiders on trade deadline day? Yes, it definitely helps to get featured in a magazine or a newspaper, or on the television and radio. akamztwenty20. Authenticity.

How To 123

How To Authentication Instagram Trends 123

Buffer Social

JULY 28, 2016

Quick quiz for social media marketers : Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?”. People get social media. But it seems many are still bewildered by social media marketing. 3 Guidelines for Talking to Anyone About Social Media. Others aren’t.

Social Media 76

Social Media Marketing Team Guidelines 76

Oktopost

AUGUST 27, 2020

And everyone’s on social media. So, if your social media media feeds start to look like an echo chamber of morning routines and inspirational quotes you’re not alone, and you may be in need of some guidance on how to clean up your influencer feed. Everyone’s an expert and an influencer nowadays. Ann Handley.

B2B 125

B2B Influencer LinkedIn SEO 125

Adam Sherk

MAY 30, 2012

While Pinterest is a natural fit for lifestyle publishers there are good opportunities for broadcast media too. Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations. Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest.

Team 148

Team News Digg Fashion 148

Buffer Social

MAY 24, 2022

Some of our very first meetings were with our NGO partners, pen and paper in hand, listening to how they could benefit from business support. They told us they need more visibility, more volunteers, more resources, and more space to hold meetings and events. So, we looked for ways to support in those areas (more on that below).

NGO 74

NGO CSR Policies Real Estate 74

Likeable

JULY 1, 2020

She adds, “It’s critical to meet ‘him’ where he consumes content and deliver on his needs through product and information. Recently, the brand has been sharing wellness tips on social media in addition to an Instagram Live series featuring a variety of guests who share their advice for self-care. Meena Harris.

Industry 134

Industry Marketing Insurance Yahoo 134

Waxing UnLyrical

FEBRUARY 23, 2011

Here’s a reminder of how HAPPO started , but in a nutshell, it stands for “Help a PR Pro Out,&# and is an initiative that uses social media to connect public relations job seekers with those who could employ them. Also, she is very cool, so you should go to meet her, if nothing else. What is HAPPO? Minneapolis.

Eventful 254

Eventful Hashtag Meeting Hosting 254

BeingOptimist

FEBRUARY 17, 2023

First of all, because, although with some limitations, Fotojet offers a free version that allows you to use it and check if it meets your expectations. It allows you to create posters, flyers, logos , banners, social media graphics, collages, and photo cards. Have a good library of images, videos, clips, sources, etc.

Review 75

Review Template Templates Posterous 75

Later

MAY 13, 2021

A quick glance at STIL’s organizational product line, and you’ll see modern colors with pops of gold — mirroring the dreamy aesthetic on STIL’s social media feed. We’re very active on social and use Instagram Stories to communicate our story. . Later: How far in advance do you schedule and plan your social media content?

Communities 60

Communities Instagram Small Business Hosting 60