Social Media Strategies Summit

NOVEMBER 2, 2023

For social media managers, being “always on” has long been a challenge of the job. Sprout research found almost two-thirds of social media professionals had experienced burnout in the previous three months , while two-fifths planned to quit working in social media within the next two years.

Social Media Management 162

Social Media Management Social Media HootSuite Skills 162

Jon Loomer

DECEMBER 29, 2023

I’ll be speaking at Social Media Marketing World in San Diego , which is February 18 to 20. I miss the rush of that moment, and meeting so many people I’ve connected with virtually over the years. If you attend Social Media Marketing World this year, make sure to attend my session and grab me to say hi.

Social Media 122

Social Media Marketing Conference Meeting 122

Forbes Social Media

MAY 8, 2023

The "super-influencer" could be an avatar that looks like a real person, a bot that is automating social media messaging, or some combination of those things.

Influencer 76

Influencer Meeting Social Media Avatar 76

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Templates 117

Templates Template Social Media RFP 117

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

Social Media 141

Social Media Hubspot Statistics Survey 141

Hootsuite

SEPTEMBER 16, 2024

That’s where social media benchmarks come into play. Psst: Once you grab your benchmarks, head to our guide to using social media for marketing in education to find out how to action these insights. #1 How often should you post on social media in education? Unfortunately, there’s no one-size-fits-all answer.

Education 84

Education Research Social Media HootSuite 84

Oktopost

JUNE 11, 2024

Social media managers do it all – literally. Sheldon Bruck went Behind the Post to reveal how he stays productive while juggling multiple responsibilities as a Social Media and Community Manager. Tune in for valuable tips and strategies for staying productive when working in social media from a seasoned professional.

Social Media Management 109

Social Media Management Products Social Media Collaboration 109

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. And they expect your brand to meet them where they already are. What is a social media network? But times have changed.

Social Media 82

Social Media Brands Reddit B2B 82

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

ROI 134

ROI Team Social Media Metrics 134

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

Social Media 127

Social Media Social Media Management Sentiment Collaboration 127

Oktopost

SEPTEMBER 19, 2024

How can we be more confident about proving the success of our social media efforts day in and day out? In addition to this, our management often asks us to prove that our social media activity is working. Proving ROI from social media remains challenging, especially as platforms and algorithms constantly evolve.

B2B 62

B2B Social Media Marketing Metrics 62

Convince & Convert

MAY 28, 2024

This, at its core, can easily translate to how and why we use social media the way we do, and why it’s the closest touchpoint to our audience in our marketing efforts. However, we live in a tech-first, fast-paced world of social media where instant gratification is expected.

Communities 128

Communities Social Media How To Metrics 128

Hootsuite

JANUARY 18, 2023

That’s the heart of social media and its power; it helps people and businesses connect and help each other, brings awareness where it’s needed, and encourages people to learn from each other, share stories and celebrate wins. When the opportunity to talk to Hootsuite about the CEO role presented itself, I was excited.

Meeting 91

Meeting HootSuite Press Release Social Media Management 91

Oktopost

MARCH 19, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary In this episode of Behind the Post, host Alina welcomes Etien Yanev , the Senior Social Media Manager at Payhawk and author of the book “Digital Marketing Compass” (currently only available in Bulgarian).

Social Media 139

Social Media Startup Social Media Management Apple 139

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 131

Social Media Sentiment Data Team 131

Oktopost

SEPTEMBER 2, 2024

PSA: In B2B, social media isn’t just about business-to-business—it’s about human-to-human connections! But humanizing your brand goes beyond just social media posts. At beehiiv, an active presence on social has become an essential part of company culture. So as far as the world is concerned, nothing ever happened.

B2B 77

B2B Social Media How To Meme 77

Social Media Today

AUGUST 19, 2021

The new virtual meeting type aims to simulate in-person interaction, and can be joined via VR headset or video link.

Meeting 213

Meeting Collaboration Platform Facebook 213

Bill Hartzer

SEPTEMBER 6, 2024

edKangaroo In a game-changing move for the e-commerce world, RedKangaroo, the innovative shopping platform, has just launched a first-of-its-kind cashback feature that rewards customers for social media interactions. Customers are required to verify their social media accounts without sharing sensitive information like passwords.

Features 88

Features Social Media Discount Authentication 88

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Planning is one of the most important factors for success in your social media marketing initiatives.

Project 125

Project Social Media Template Templates 125

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Social listening can help them learn if it’s an isolated post or requires deeper investigation.

Social Media 117

Social Media Sentiment Loyalty Microsoft 117

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. This year, plan for more changing audience preferences and deeper social media fragmentation. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences.

Social Media 120

Social Media Strategy Exercises Retail 120

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 110

Social Media Team Social Media Management Report 110

Oktopost

SEPTEMBER 19, 2024

Yet, most marketing leaders struggle to evaluate the channels’ effectiveness regarding social media. 83% of marketers say that social media ROI is difficult to measure. To ensure you understand and measure social media data effectively, start with the basics—what it is, where to collect it, and how to use it.

Data 62

Data Social Media B2B Analytics 62

Social Media Today

AUGUST 25, 2022

The update will make your Google Meet backgrounds more stable, and less prone to 'rips' as you move on-screen.

Meeting 189

Meeting Google 189

Social Media Today

AUGUST 27, 2020

Google has added a new option to its Meet video calling platform which enables users to stream their Meet calls to their home TV sets.

Meeting 218

Meeting Google Video Platform 218

Sprout Social

JUNE 8, 2021

Social media would be kind of boring because, let’s be honest, your photo of what you ate for lunch doesn’t quite capture my attention like the content these creators put out. Creators are also capturing the attention of brands and social networks, who see opportunities to expand their consumer base and collaborate on content. .

Meeting 135

Meeting Brands Collaboration Exercises 135

Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. At least, that’s what Gettysburg College’s social team found after testing and learning. Social’s influence is on an upward trajectory.

Education 119

Education Social Media Strategy Collaboration 119

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. What’s the difference between thought leadership on social media vs. a cold email with similar content?

Social Media 83

Social Media Tools B2B Team 83

Bill Hartzer

APRIL 4, 2024

In an era where digital presence is more critical than ever, United Airlines is defying expectations and setting new standards on social media. This innovative strategy is not just turning heads but also setting benchmarks in the industry, according to recent insights from Dash Hudson, a leading authority in social media management.

Airlines 88

Airlines Social Media UGC Social Media Management 88

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Collaboration 126

Collaboration Social Media Team Sentiment 126

Social Media Today

OCTOBER 20, 2020

LinkedIn has added some new features to enhance its virtual events offering, while it's also giving all users access to its new video meeting tools.

Meeting 217

Meeting LinkedIn Eventful Features 217

Social Media Today

APRIL 29, 2020

Google is making its multi-participant video conferencing tool Meet available to all, for free, to help people stay connected during the COVID-19 lockdowns.

Meeting 218

Meeting Google Video Platform 218

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Take-away for experienced social media managers.

Social Media Management 183

Social Media Management Social Media Trends LinkedIn 183

Keyhole.co

SEPTEMBER 24, 2024

Just like Fenty Beauty and Rare Beauty, Rhode Skin has too capitalized massively on its founder’s large social media following. Analysis of Rhode Skin social media accounts Rhode was officially launched on June 15, 2022. Now let’s quickly audit Rhode Skin’s social media presence. And how did she do that?

Social Media 52

Social Media Strategy Authentication YouTube 52

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 142

Analytics Report Social Media Google 142

Ignite Social Media

JUNE 17, 2021

So, you want to create successful social media content? Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens. Does that mean every piece of content that’s published on your brand’s social channels is created only for social? It’s not as easy as it seems.

Social Media 180

Social Media Content Guidelines Library 180

Social Media Today

APRIL 12, 2023

Now you can add cat ears to your head within your business meetings.

Meeting 155

Meeting Microsoft Team 155