Canada’s most trusted magazine

Sherrilynne Starkie

Canadian Living is the nation’s most-trusted magazine brand as voted a national survey of 17,000 shoppers. ” Canadian Living is Canada’s most widely read English-language women’s magazine with close to 3.1 Media Canadian Living Magazine

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10 Social Media Ideas For Magazines

Atom Thought

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Top Five: New social media ‘stories’ features

Sherrilynne Starkie

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google.

StumbleUpon Traffic to Magazine and Content Sites Down 27%

Adam Sherk

The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. Related posts: Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest.

My Interview with Restaurant Business Magazine

Justin Levy

During BlogWorld Expo 2010 , my friends at PepsiCo set up some time for me to sit down with Sam Smith, editor of Restaurant Business magazine and MonkeyDish.com about my restaurant, Caminito Argentinean Steakhouse.

The Key to Success in Enterprise Social Media

Direct Marketing Observations

Lately, I’ve been thinking way too much about organic B2B social media marketing. This is the great struggle for the enterprise in social media. It’s ticking and you need to figure out real quick where social media fits within your org.

Social Sharing: The New Coffee Table Magazine Spread

Adam Sherk

This is a guest post from Mik Stroyberg of Issuu , a digital publishing platform for magazines, newspapers and catalogs. I love reading magazines, and I love my iPad because it lets me carry 8 million titles around in one lightweight device.

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Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers. What were your favorite social media campaigns in 2013?

How Time Magazine Gained 1.2 Million Google+ Followers

The Realtime Report

Time magazine has become one of the most popular news brands on Google+, with over 1.2 million users adding Time to their circles on the social network. ” Social Media Case Studies Google Google Plus Time

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Association Social Media: ASCD

SocialFish

Meet Tina Byland, ASCD’s Social Media Specialist! My role as social media specialist sits on the communications team here at ASCD. Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?

Top Magazines on Google+ Have Larger Fan Base But Less Engagement Than On Facebook

The Realtime Report

The Digital IQ Index®: Magazines report released in June by think tank L2 is a study that ranks magazine brands in 11 categories according to their “competence” in adapting to “the increasingly digital landscape.”

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The Impact of Social Media

Mindjumpers

Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. Nearly one-third (31%) do not measure effectiveness of social media.

3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. Not to mention, social media serves as an interactive magazine.

Is it Time to Re-Think Your Social Media?

yMarketingMatters

It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Their social media results are not what they expected. But why doesn’t social media seem to work for you? Defining Social Media.

Is Social Media BS?

Webbiquity SMM

Key point #1: Social media is a critical component of inbound marketing. Successful marketers can’t rely solely on social media or treat it as a silo, separate from other marketing activities. Social media is different, however.

3 Tips for Brands Targeting Brides on Social Media

Ignite Social Media

As a social media marketer, it was amazing to see how the wedding planning process has evolved across social media. With that, my experiences over the past 17 months have led to several insights for brands targeting who are brides on social media should be mindful of.

Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest

Adam Sherk

To get a clearer picture I pulled referral data from the past six months for a group of 25 magazines sites that we work with at Define Media Group. Social MediaYes, this is indeed another post about Pinterest.

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March 28: this week in social media

Sherrilynne Starkie

March 28: this week in social media. March 28: this week in social media. What's new and cool in social media. Usually we grab a pad of sticky-notes, scribble a reminder and put it on the desk, the fridge or the relevant page of a magazine. Mentioned on Mashable this week, Facebook has started testing threaded comments on the Web version of the social network. Gartner: Fake social media reviews.

Why Investors Need to Use Social Media

Convince & Convert

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements.

2010 Time Magazine's Person of the Year Is…

The Social Media Incubator

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Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. No internal advocate for social media (i.e.,

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3 Ways Social Media Changed This World for the Better

SocialFish

It’s somewhat in trend these days to keep talking about how social media actually made us lonely. On a large scale social media sites have made the world better bringing positive change to many areas of our life. Social media is profoundly changing culture.

A Hard Social Media Lesson for Hoteliers

Janet Fouts

If you don’t remember anything else I’ve ever told you about social business, remember this: ALL business is social. Even if you aren’t using social media–other people are–and they talk. social business Social Media in Action Social Media yelp

Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront.

Bon Appétit Magazine Tastes Envelope Glue In Preparation for Tax Day

Convince & Convert

When was the last time you tried something new and had a little fun with your social media content? Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management.

Are You Absolutely Sure Your Social Media Marketing Budget Is Ready for This Year?

agora pulse

So, is your social media marketing budget ready to go? spent on AdWords but influencer marketing delivers an average earned media value (EMV) of $5.20 Influencer-generated content (IGC) is a creative asset that provides social proof. Paid social media ads.

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Association Social Media: The CFA Institute

SocialFish

The social media function at CFA Institute has grown in strategic importance over the years, and its location within our organizational structure has evolved along the way. The social media team should set strategy, of course. 6) Have you done any social media campaigns?

New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. In Q4 2014, Hubspot released new research called The Social Lifecycle. different social platforms.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut.

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The key to Victoria’s Secret social media success

Unmetric

Victoria’s Secret is a world-renowned lingerie, womenswear, and beauty products brand that has an astounding social media presence. Head to any one of their social media accounts and you’ll find yourself lost in their ocean of visually captivating content.

BtoB Magazine: Email, Content and Social Key Priorities for B2B Marketers

Social Email Marketing

According to a survey by BtoB Magazine, stead on is the way to go when considering online business-to-business marketing tactics.78.5% of the respondents expect their online budgets to go up this year. Let’s take a look at where they expect the money to be going. 70% of respondents will spend more.

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Social Media Has Changed The Fashion Industry

Mindjumpers

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. 5 Popular Posts About Social Media.

10 Tips For Taking A Vacation From Social Media

SocMed Sean

Social Media is ubiquitous. If you don’t know what that means, it means that everywhere you turn, social media is there. On TV, in magazines, on the sides of buses, at work, at your kid’s soccer game, and in the bathroom stall next to you.

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Is Social Media Strategy Required or Redundant?

Convince & Convert

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. The goal is not to be good at social media.

How to Create a Social Media Strategy in 8 Easy Steps (Free Template)

Hootsuite

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Use social media listening.

The Huffington Post’s Kim Kardashian W Magazine Tag-o-Rama

Adam Sherk

While on The Huffington Post yesterday I couldn’t help but notice the large number of tags they’d added to a couple posts on the Kim Kardashian photo in W Magazine, and the terms being targeted. What Horrible Things Did Time Magazine Do in 1964?

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15 reasons to love social media

Direct Marketing Observations

My last few posts have been about the darker side of social media and thus I wanted to clear something up. I am the biggest champion of social media that you will find and here’s why. The confluence of PR and social media ain’t no coincidence.

Hot Association Social Media Jobs This Week – January 13

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. The Social Media Associate champions the creation and execution of communal online programs to increase SGIA’s engagement, visibility and activity.

New Research: Americans Hate Social Media Promotions

Convince & Convert

a major way that social media changes the game is the Democratization of Voices. Social media is the first time in history that companies communicate alongside real people, and with no inherent advantage. Yet in social media, brands and people are using the same toolbox.

Why B2Bs Have It All Wrong About Social Media

Convince & Convert

2016 is here, and it’s safe to say that the hype around social media has well and truly settled. We have watched social charge through its wild, carefree teenage years and make billions of friends in the process. From Social Media to Social Technologies.

Repositioning Through Social Media: The Conan O’Brien-Case

Mindjumpers

However, his innovate use of social media to sustain the hype around his person during a longer off-screen period deserves another post. Throughout his time at Harvard, O’Brien wrote for the humor magazine, Harvard Lampoon. Similar Posts: Is Social Media Just A Buzzword?

Nobody Said Social Media Should Be Simple

Convince & Convert

Social media is unique in that it is the only medium yet conceived where companies are playing in the exact same sandbox as we’re playing personally. Because fundamentally, doing social media “right&# with equal doses of speed, caring, delight , and panache is not simple.

3 Types of Social Media Quotes and Why They All Suck

Convince & Convert

He proved that social media quotes can work, bigly. But, of all people, even Barack Obama has to rely on the lazy trope of someone else’s quote for social media posts? This has given rise to the quote as social media content strategy, and it drives me crazy.

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