Ari Herzog

DECEMBER 22, 2011

. “Since not all Facebook fans are loyal customers, this gives marketers an opportunity to leverage the social network to encourage purchases and loyalty among their fans,” the eMarketer article explains. This confirms the belief that social networking sites are social identity sites.

Facebook 114

Facebook Loyalty Survey Social Networking 114

Saying It Social

JUNE 16, 2010

New Service #1: ‘How to Use LinkedIn: Setting up a Profile and Beyond’ Webinar At Saying It Social we acknowledge that LinkedIn is one of the most important social networking sites for business. However, it is not one of the sites that we manage for our clients. Let me explain.

Social Networking 124

Social Networking StumbleUpon LinkedIn Digg 124

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. This research also informs your brand voice and helps you refine your unique style guide.

Social Media 118

Social Media Template Templates Skills 118

Sprout Social

APRIL 4, 2023

Conduct surveys and ask for reviews in newsletters, chats, receipts and phone call confirmations. With Advocacy by Sprout Social, it’s easy to upload photos, videos and links for your employees to share to their networks. Brand advocates post excited, positive content about your product or services to their own social networks.

Brands 120

Brands ROI UGC Authentication 120

Sprout Social

MARCH 7, 2024

For instance, competitor analysis can help you collect key information through strategic social listening using filters like keywords, content type, social networks, common themes in Listening data and so on, so you can synthesize key areas the business needs to focus on across the competitive landscape.

Analysis 86

Analysis Report Examples Tools 86

Buffer Social

DECEMBER 14, 2023

Jens Joseph Mannanal, Co-founder & COO at Passionfroot, shares a case study of how Superhuman, one of the biggest and fastest-growing AI newsletters globally, leverages Passionfroot to streamline their workflow and sponsorship process. This storytelling approach helps to engage your audience and make your content memorable.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Mindjumpers

AUGUST 17, 2011

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. They have gathered some interesting cases where several companies have decided to examine and analyse the value of a Facebook fan. Media value.

Hitwise 255

Hitwise Study Facebook Patterns 255

Mindjumpers

JULY 23, 2010

It is from the level of service that a hotel derives customer loyalty and traditional word-of-mouth marketing spread. Additionally, the key marketing initiatives seem to be newsletter sign-ups and traditional reward / member programs, which are both debatable in terms of efficiency and additional sales potential.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Mindjumpers

JUNE 30, 2010

The social media landscape offers quite an amount of platforms like Hoist that enable organizations to adapt to a working behavior that resembles how people in general communicate via social networks. We strongly argue for organizations not to hesitate to open up to clients.

Social Media 189

Social Media Collaboration Project Organization 189

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. It also portrays a consumer-centric image, fosters loyalty, and improves brand reputation.

Reputation 59

Reputation Brands Construction How To 59

Kikolani

JULY 12, 2012

Create good newsletters + enticing landing pages. To entice discovery, have some partial articles in the newsletter body and links that invite readers to the website for reading the rest. Be a social networker. Link blog content to your social profiles. 9 Ways to Use Social Networking for Blog Promotion.

Klout 122

Klout Newsletter Blogger Resources 122

Saying It Social

AUGUST 24, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Get People to Your Social Sites and Keep them Coming Back You have all of these great social sites but nobody knows about them! Here are some ways to drive people to your social sites and then keep them engaged.

Sites 204

Sites How To Foursquare Social Networking 204

agora pulse

JANUARY 28, 2020

“Like focus on client loyalty , instead of marketing. ” How are you currently measuring dark social? . ” Social Pulse Weekly: Jessika Phillips. Do you know what "Dark Social" is? Social Pulse Weekly brings you incredible marketing experts and today’s latest social media news and developments.

Social Media Management 139

Social Media Management Remix Social Media Conversation 139

Mindjumpers

JULY 30, 2010

Give me a reason to refer you and I will « Loyalty builders says: August 18, 2010 at 12:43 pm [.] 5 Popular Posts About Social Media says: September 9, 2010 at 3:22 pm [.] • Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share brand Stories [.] says: August 17, 2010 at 7:39 pm [.]

Marketing 251

Marketing Nielsen Forums Groups 251

Postcron

NOVEMBER 21, 2019

The most common way of achieving this is by targeting people that visit your website, subscribe to your newsletters, or respond to your CTA but haven’t made a purchase yet. This personal touch to the relationship between brands and followers is important for maintaining loyalty and ensuring they return.

Instagram 130

Instagram Social Media Tools Metrics 130

Sprout Social

MARCH 15, 2017

Does your company need to improve customer service or possibly grow brand loyalty among existing customers to improve retention? 1 way to prove the success of your social campaign is through an increasing conversion rate. Signed up for your newsletter. Get Started Tracking Your Social Media KPIs. Shared your content.

Social Media 101

Social Media How To Analytics Cost 101

Convince & Convert

JULY 19, 2011

We initially identified the following as possible influencers: Visitor Loyalty: direct or bookmarked site visits (as opposed to visits from search engines or ads). Content Shares: pages, stories, videos shared to social networks or emailed from wish.org. Subscriptions Initiated: email, print, and mobile signups through wish.org.

Engagement 122

Engagement Metrics ROI Sites 122

Convince & Convert

JULY 19, 2011

We initially identified the following as possible influencers: Visitor Loyalty: direct or bookmarked site visits (as opposed to visits from search engines or ads). Content Shares: pages, stories, videos shared to social networks or emailed from wish.org. Subscriptions Initiated: email, print, and mobile signups through wish.org.

Engagement 116

Engagement Metrics ROI Sites 116

Sprout Social

NOVEMBER 15, 2016

A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals. This is why your social media strategy is so important. For example: Newsletter sign-ups.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Mindjumpers

AUGUST 5, 2010

Like respect and loyalty, goodwill is earned and I think you should be careful and committed to your CSR initiatives or there will be no goodwill to harvest if they are too random or suspiciously executed. It doesn’t seem wholehearted trading facebook fans for charity. It seems more like a quick PR gimmick. In and out.

CSR 249

CSR Meeting Social Media Energy 249

agora pulse

JULY 9, 2019

The more you can give your audience an excuse to tap a sticker, or slide the poll, or send you a heart or a comment, the more you’ll increase your engagement and loyalty. I consider Instagram Stories a separate social network within social media. (Some studies say as much as 2,600 times a day or even more!) Sticker taps.

Instagram 75

Instagram Social Media Metrics Engagement 75

Josh S Peters

SEPTEMBER 18, 2009

Loyalty – When a company launches this type of campaign their goal is to reward their current, frequent buyers or to entice customers away from competitors with their awesome loyalty program. So lets say in a lead generation campaign you use PPC to get people to sign up for your free newsletter.

ROI 100

ROI CPA Campaign Buy 100

ProBlogger

OCTOBER 3, 2012

On the other hand, you have those who say that blog posting frequency no longer matters, citing that quality, engagement, and reader loyalty are more important. Although I’d say it’s vital, the overall importance of blog posting frequency may actually be questionable when you factor in aspects like quality, engagement, and loyalty.

Marketing 41

Marketing Loyalty Blogger Report 41

Hootsuite

OCTOBER 28, 2019

How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. These numbers demonstrate the effectiveness of your social engagement. subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors.

Metrics 112

Metrics Social Media CPM CPC 112

Social Media Network Marketing

MAY 31, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. This then leads to more sell and up sell.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. JaneNation will package its findings through newsletters, seminars, and other research programs, and also connects brands with female consumers (for a fee, natch).

Social Media 126

Social Media Case Study Strategy Study 126

Social Media Network Marketing

AUGUST 14, 2010

For instance the positive engagement which eventually should lead to loyalty and viral effect cannot happen at once by merely setting up of a Facebook Fan Page for instance and getting people to join in. Social networking sites like Facebook have drastically changed the way we use the Internet. Awesome Post! Thanks for sharing.

Social Media 93

Social Media How To ROI Reputation 93

ProBlogger

FEBRUARY 16, 2016

I know for a fact that some of those first commenters (13 years ago) still read my blogs today – that personal interaction was the start of a long term connection and a loyalty that I could never have imagined at the time. ‘Traditional’ Social Media. Other Ways of Listening. ‘Live’ Online Interactions.

How To 32

How To Adsense Survey Questions 32

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? I’m just working through this tie between infomercials and social media. That’s just a brochure in 140 characters.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

SEPTEMBER 14, 2010

Intelestream Companies are focusing more on retaining existing customers and increasing their loyalty. Social CRM still has a long way to go however the variety of options are already proving to be successful communication tools. Everybody loves to stir the pot, but coming up with a programmatic solution or strategy is much harder.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Facebook fan pages are email newsletters 2.0 The reviews business will be transformed by geo-location.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Be where your customers are. It’s not hard, it’s complicated.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? The elevator pitch is dead. Can you describe what your company does in 120 characters or less? What’s the Point? What type of program is this?

Social Media 167

Social Media Strategy Consultant Conference 167

Sprout Social

MAY 19, 2023

LinkedIn’s rising popularity has made it a leading social network for brands to gain authority and target potential customers. This is a drawback, especially for social media managers who manage multiple accounts. This helps you gain credibility, build authority, and increase brand loyalty. This has to be done manually.

LinkedIn 85

LinkedIn How To Collaboration Analytics 85

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. Of course, content alone is not the answer.

Content 125

Content Marketing Consultant Social Media 125