Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. Without social media benchmarks (a.k.a.

Industry 125

Industry Engagement HootSuite Analytics 125

Hootsuite

MARCH 30, 2020

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. Providers, agencies, and brands need to create engaging social content.

Social Media 145

Social Media How To Exercises Guidelines 145

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. More importantly, it can only analyze a limited scope of historical data to provide descriptive, diagnostic, predictive and prescriptive insights.

Analytics 114

Analytics Sentiment Analysis Patterns 114

SocMed Sean

MARCH 3, 2022

Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. Does Pinterest still have interest? It certainly does, even as its format and the profile of its users is evolving. Which Industries are Present on Pinterest?

Strategy 195

Strategy Marketing Automotive Campaign 195

Social Media Marketing

MARCH 22, 2018

Social Media today has an undeniable power of spreading information, growing the business and developing community. It is also a vital communication tool in various industries including healthcare. The general public uses social media to research symptoms, local doctors, treatment, and compare options.

Training 99

Training Industry Social Media Health Care 99

Sprout Social

NOVEMBER 17, 2022

According to The Sprout Social Index™ , consumers find short-form videos 2.5x And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. more engaging than long-form videos.

Types 118

Types Instagram Brands Collaboration 118

Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them.

Industry 123

Industry Real Estate Social Media Sports 123

Sprout Social

AUGUST 29, 2023

In this article, you’ll learn the ins and outs of conversational AI, and why it should be the next tool you add to your team’s digital toolbox for social media and beyond. Here’s the difference: Rule-based chatbots , like those offered in Sprout Social’s Bot Builder, have question-and-answer pathways already set up.

Conversation 79

Conversation FAQ Sentiment Banking 79

Sprout Social

OCTOBER 31, 2023

Prompts enhance the efficiency of an AI platform so it processes data more efficiently to derive valuable insights and generate engaging content. It’s only then that you will fully utilize your AI tool and get the insights and ideas you need. For example, “Write a short brand origin story for a social post in the style of Mark Twain.”

Tools 100

Tools How To Sentiment Training 100

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. Check out our webinar on the DOs and DONTs of ChatgGPT for social media. New to ChatGPT? It’s seriously easy.

Products 92

Products Real Estate Tourism Fashion 92

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

The Realtime Report

FEBRUARY 15, 2017

In the last several years, the healthcare industry has seen an increased focus in online patient reviews. With the continual development of the healthcare industry’s online presence, it’s imperative for physicians and healthcare facilities to understand the advantages associated with patient feedback management solutions.

Survey 89

Survey Construction Reputation Review 89

Keyhole.co

NOVEMBER 8, 2023

By now, pretty much all businesses know the importance of social media. Worldwide, there are nearly 5 billion social media users. Social media compliance sounds easy. Social media compliance sounds easy. What is social media compliance? You might think you’re already doing this.

Social Media 52

Social Media Policies Guidelines Privacy 52

SocMed Sean

SEPTEMBER 4, 2013

There’s no doubt about the fact that patients are becoming more vocal in the social media space. Doctors that I have discussed social media with have a broad range of opinions about whether they should engage with their patients online. Do they not understand how the various social media channels work?

Health Care 270

Health Care Privacy Insurance Training 270

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. It piques interest. It piques interest.

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Authentication Examples Class Team 93

Digimind

NOVEMBER 13, 2019

Similar to other industries, the pharmaceutical and healthcare sector is saturated with consumer insights and trends. In the age of social media, consumers often express their sentiments and concerns online, and openly discuss hotly debated topics at a given time.

Pharmaceuticals 45

Pharmaceuticals Trends Sentiment Brands 45

Hootsuite

SEPTEMBER 3, 2020

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. It also changed how we use social media. This blog post summarizes: Our 2020 social trends predictions that came to pass. What social networks are doing. Very right.

Trends 144

Trends Social Media HootSuite Embedding 144

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. For those who deal with personal or sensitive information — like healthcare or financial services — the stakes are even higher.

Social Media 88

Social Media Brands Tips HootSuite 88

Hootsuite

MAY 29, 2023

AI is everywhere in social media. Still, while social media AI tools are becoming commonplace, there are a lot of unknowns when it comes to AI safety, security, and privacy. As we embrace AI social media, it’s important to stay mindful of the risks and take steps to protect both yourself and your brand.

Social Media 71

Social Media HootSuite Privacy How To 71

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. Changes in social media message volume.

Engagement 145

Engagement Social Media Patterns Health Care 145

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

AUGUST 17, 2023

If you’re here reading this story about Sprout Social alternatives, you’re obviously the type of person who does their homework before they commit to a social media management tool — and we love that. Sure, maybe you’re curious about Sprout Social. 1 Social Media Tool Create. See full pricing here.

Comparison 76

Comparison HootSuite Hubspot Social Media Management 76

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Janet Fouts

JUNE 5, 2014

Let’s talk about networked approaches & social media for training and capacity building for the nonprofit sector that leverage learning and impact. Chieftain of the blog {grow} and social media bouncer. Social Media and Internet Marketing consultant for small to medium businesses. Beth Kanter.

Consultant 196

Consultant Klout B2B Influencer 196

Waxing UnLyrical

APRIL 26, 2018

People are attracted to stories,” Quesenberry told Monarth, “because we’re social creatures and we relate to other people.”. The PESO model takes your paid, earned, shared, and owned media and integrates them. Guest Post by Mike Connell. Statistics can draw us into a campaign. Humor can hook us. Shocking imagery can, well, shock us.

Case Study 168

Case Study Communities Study Statistics 168

Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. Dissecting the COVID-19 social chatter.

Brands 115

Brands Sentiment Conversation Hashtag 115

Pixlee

APRIL 13, 2021

Maui Jim’s “Mahalo to Heroes” campaign is a creative example of a community-first initiative to ease the stress of the pandemic; first responders, nurses, and healthcare professionals are eligible to receive special benefits and discounts on polarized and protective sunglasses. Boiling Down Your Promise(s) .

Brands 95

Brands UGC Apparel Discount 95

Waxing UnLyrical

MAY 13, 2016

A version of this post originally appeared on Media Bullseye. But if there’s a single five-letter word that should be at the top of every Social PR pro’s vocabulary, that’s the one. In 2015, I was approached by a healthcare-related organization to devise a measurement program for their PR efforts. We did a media analysis.

Analysis 100

Analysis Training Banking Organization 100

Buffer Social

OCTOBER 1, 2020

Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. I’m the social media coordinator for arfa , a new consumer goods brand house specialising in personal care products. But how did they manage to do so? Who are you?

Social Media 98

Social Media Strategy Marketing Communities 98

Keyhole.co

MARCH 23, 2023

Like many other social media platforms, Twitter has been useful for people in many ways. Discover your best time to post on social media with Keyhole What are the best times to post on Twitter? Social mentions indicate how your target audience perceives you as a brand. Check your Twitter analytics for information.

Twitter 52

Twitter Education Analytics Hashtag 52

Buffer Social

JANUARY 16, 2018

What’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing.

Report 111

Report Data Social Media Research 111

Sprout Social

APRIL 2, 2019

If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite brands to talk shop. We recently took that format and made it live as a half-day, traveling event with speakers and panels that explore what it means to foster real connection on social.

Sports 107

Sports Communities Sentiment Team 107

Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

How To 134

How To Apparel Influencer YouTube 134

Sprout Social

MARCH 27, 2019

However, just like any social marketing campaign, you’re going to need a strategy. to “How to market on social media.”. A question and answer site might not seem like the most exciting addition to your social media marketing strategy. Social media marketing on Quora is powerful.

How To 102

How To Marketing Notification Case Study 102

Talkwalker SM

FEBRUARY 25, 2016

” Nicole Moreo, Director of Research and Insights. “Talkwalker has provided us with the insights for our client needs from multiple angles. “For the past 10 months, Talkwalker has been the go-to for all of our clients’ social listening and reporting needs. ” – Kelly Santina, Director of Operations. .

Brands 60

Brands Report Team Reputation 60