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How to Survive this Crisis

Proactive Report

In this situation, it’s natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. If you’re not able to deliver your products or services as usual, then think of how you could build trust and affinity during this time. Museums and art galleries are offering tours online.

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HIPAA and Social Media: 5 Tips to Stay Compliant

Hootsuite

They clarify what types of information are protected: Health information: “Relates to the past, present, or future physical or mental health or condition of an individual; the provision of health care to an individual; or the past, present, or future payment for the provision of health care to an individual.”

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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Here are three social media obstacles health care providers face and the underlying opportunities each present. Obstacle: Understandably, many health care professionals may avoid using social media for fear of violating regulations like HIPPA. She shares her career experiences and journey at rachaelseda.com.

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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Make social listening part of your strategy.

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Importance of Social Media Training in Healthcare Industry

Social Media Marketing

Both individuals and businesses in healthcare industry use social media to stay connected, communicate and sometimes market their products and services. So to meet consumer’s demand and prevalently reaching out to customers, healthcare professionals should constantly learn how to effectively use social media technologies.

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Branding You: using social media to find a job

Sherrilynne Starkie

My short presentation focused on how to use social media for job search. I gave a brief overview on how recruiters use social media to source applicants and advertise vacancies. Then I provided some advice on how to stand out online. Related posts: Social media in health care. I’ve posted my slides below.

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Social Media: The Key to Transforming Doctor-Patient Communication [Redux]

Waxing UnLyrical

and will be particularly interesting to you if you work at the intersection of health care and social media. Here are three social media obstacles health care providers face and the underlying opportunities each present. As a communicator, how do you think social media could help transform doctor-patient communication?