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‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers)

Convince & Convert

Sprout Social predicts a rise of 44% more messages on Instagram if last year’s trends continue and a 14% increase in Twitter messages. Daily jobs can consist of wading through endless hateful comments , especially on platforms like Twitter which is full of a polarized political scene. Avoid Social Customer Care Burnout.

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How the Threads Algorithm Works in 2024 [GUIDE]

Hootsuite

Threads’ AI system predicts what kind of content you’ll find the most worthwhile, based on your behavior across the platform. While analytics for Threads are non-existent right now, use your brand’s other social media platforms as a baseline: who follows you on Twitter/X or on Instagram? How does the Threads algorithm work?

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants write policies and guidelines to empower teams while mitigating risk. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School.

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Social Media Security Tips and Tools to Mitigate Risks

Hootsuite

Hackers recently accessed Twitter accounts associated with the International Olympics Committee. Imposter accounts may also try to con employees into handing over login credentials for corporate systems. The hackers targeted team accounts on Twitter, Facebook, and Instagram. Guidelines related to copyright and confidentiality.

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The Dos and Don’ts of Crisis Management on Social Media

Likeable

As a brand, you won’t be able to prevent these crises—but what you can do is have a plan and a system in place so that you’re prepared for when they do happen. DO: Give clear community guidelines. It is important to give clear community guidelines on your social pages.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI ethics is a system of moral principles and professional practices used to responsibly inform the development and outcomes of artificial intelligence technology. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues.

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Social Media Customer Service: Everything You Need to Do it Well

Hootsuite

81% of Twitter users who don’t get a response from a company will not recommend that company to their friends. For example, when users Tweet customer service issues to the main @BestBuy Twitter account or to @GeekSquad, @BestBuySupport jumps in to take over the conversation. Create social media guidelines. Good morning!