Hootsuite

DECEMBER 20, 2019

Facebook demographics reach farther and wider than any other social media network. Meanwhile, Facebook Groups are surging in popularity. Some social media networks tend to be popular with specific age groups. Facebook, on the other hand, has a fairly even spread of users across most age groups.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Enter creator Christina Najarr, better known as Tinx on social media.

Products 87

Products Team Focus Group Collaboration 87

Bill Hartzer

DECEMBER 7, 2010

An annual marketing budget survey of business-to-business marketing trends released today is showing that marketing departments are going to increase their budget in Social Media and in Search Engine Marketing in 2011. The study was conducted jointly by Goldstein Group Communications and Hearst Business Media.

Engineering 108

Engineering Survey Social Media Marketing 108

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Ignite Social Media

MARCH 16, 2018

In a study conducted by the NORC Center for Public Affairs Research, teens were surveyed about their usage patterns on social media. With an improved targeting strategy and a presence on multiple platforms, reaching the under 25 group will not be a problem. Learn about our offered services here.

Facebook 119

Facebook Survey Patterns Instagram 119

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 140

ROI Social Media Social CRM Survey 140

Adam Sherk

NOVEMBER 11, 2014

I started with the sites surveyed in my post on search and social traffic and then added several more newspaper, magazine and content sites, for a total of 70 brands. On average, for the past six months (May-October 2014) mobile visits accounted for 40% of total site traffic for this group. Less than 20% 0. 70-79% 1.

Mobile 164

Mobile Publishing Hitwise Patterns 164

The Realtime Report

APRIL 26, 2018

You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli. Make Use Of Social Media For Listening As Well As Marketing. Send Out Email Surveys Or Polls. Use Online Market Research.

How To 114

How To Survey Content management systems Patterns 114

Socialmedia.biz

JUNE 23, 2018

Technology and the internet are supposed to be bringing us closer together and almost every social media site pushes that concept as a reason for using these free services. New studies indicate that people are feeling lonelier than ever before and social media may be the cause. Social Media May Be the Cause After All.

Social Media 67

Social Media Notification Study Skills 67

Firebelly

AUGUST 31, 2011

This revelation got me thinking about if this is a universal pattern or just a generational thing. In a survey released this week, 43% of respondents said they use social media daily. The survey went on to say that the 30-49 age gap is closing in on the under 30 crowd for social media use.

Twitter 192

Twitter Survey Patterns Social Networking 192

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Here are five examples of how brands transformed their brand strategy using NLP-driven insights from social listening data.

Process 103

Process Sentiment Analysis Applications 103

Koka Sexton

JANUARY 5, 2023

Digital and Social Media Marketing. Analyze feedback from customer surveys, focus groups, and interviews to understand customer sentiment. Conclusion: Monitor and optimize marketing efforts by paying attention to the relevant metrics that provide insights into customer behavior, preferences, and buying patterns.

Metrics 140

Metrics B2B ROI Advertising 140

Pam Moore

OCTOBER 20, 2020

My agency, Marketing Nutz helps businesses of all sizes research their audience, prioritize their market segments and buyer personas for incredible results with digital, content and social media marketing. Tips to conduct focus groups on little or not budget. Importance of social listening to learn about your customer.

Research 78

Research Template Templates Training 78

Buffer Social

NOVEMBER 1, 2022

One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month. Kelly Phillips, the founder of Destination Unknown Restaurants , a group of restaurants based in Washington, DC, knows that boundaries often start with her as the leader.

Small Business 76

Small Business System Examples Policies 76

Net-Savvy Executive

JUNE 27, 2013

Writing at Wired UK, Paul Wright has some concerns about the use of social media monitoring in law enforcement: Meet Prism''s little brother: Socmint. For the past two years a secretive unit in the Metropolitan Police has been developing the tools for blanket surveillance of the public''s social media conversations.

Social Media 78

Social Media Privacy Analysis Aggregator 78

Socialmedia.biz

JUNE 14, 2017

1 A pattern of product issue dissatisfaction may indicate a problem with your product or simply a problem with your advertising. Make sure you run your product past a group of beta testers at each stage of release. A Net Promoter Score survey helps you understand how customers feel about your business. Fix product issues.

Survey 89

Survey Small Business Creative Commons Reputation 89

Convince & Convert

DECEMBER 9, 2015

Sponsored Social pioneer IZEA commissions an annual study to uncover insights on the knowledge, experience, and overall sentiment of marketers and creators around Sponsored Social, as well as their input on budgets, price perceptions, and FTC compliance. 2015 State of Sponsored Social Report.

Sample 60

Sample Samples Survey Study 60

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

JULY 28, 2010

When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Have them document EVERY question they receive. Ask your customers directly.

Social Media 150

Social Media Strategy Consultant B2B 150

Buffer Social

APRIL 16, 2019

This week on the Science of Social Media , we’re examining the fascinating field of neuroscience and how it can positively influence our marketing productivity. We would all love to say hello to you on social media – especially Twitter! About The Science of Social Media podcast. Avoid multitasking.

Products 93

Products Exercises Marketing Chemicals 93

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Keyhole.co

NOVEMBER 29, 2023

After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. Viewers’ age groups and lifestyles tell you when they are active and inactive so you can post accordingly. Content-Type and Engagement Pattern The niche or type of your content plays a predominant role in determining the best YouTube posting time. to 6:00 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. According to Statista , an online market research portal, the largest user group on Instagram in the U.S. percent of U.S.

Study 111

Study Instagram Hashtag Research 111

Keyhole.co

JANUARY 30, 2024

No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users? Here are some notable ones: Demographics This segment is based on the socio-economic data that describe a group of audience. We got you.

Social Media 59

Social Media How To Patterns Sports 59

Later

APRIL 5, 2020

When we analyzed influencers’ patterns, we noted that because screen time is increasing, so is the standard of content. . We sent out a survey to influencers in our community and collected 500 responses on their practices during COVID-19. You can watch the replay here: . Looking for more resources and advice?

Influencer 74

Influencer Marketing Instagram Engagement 74

Social Media Strategery

MARCH 22, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Social media is bridging the gap between health and healthcare. Likewise, physicians and other groups are used to doing things the way they feel comfortable. Government 2.0 Miscellaneous Personal Prof.

Crowdsourcing 73

Crowdsourcing Education Gov 2.0 Social Media 73

ProBlogger

NOVEMBER 25, 2014

As I look back at the most popular posts here on ProBlogger I can see this pattern over and over again. Social Media. Reader Surveys. One of the most powerful things I’ve ever done to collect reader questions and understand what topics I can write about that will solve readers needs is to set up surveys.

Survey 53

Survey eBook Questions Case Study 53

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. This is where social media market research comes in. What is social media market research?

Research 123

Research Social Media HootSuite Marketing 123

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. All of this can lead to higher conversion rates and better social media ROI.

Template 145

Template Templates Social Media How To 145

Sprout Social

FEBRUARY 22, 2023

Social media isn’t just a digital billboard for your brand: It’s a portal to direct connection with your ideal customers and a pathway to powerful insights. From customer care to research to recruitment efforts, the impact of social media extends to every aspect of your business.

Social Media 124

Social Media Trends Loyalty Data 124

Writtent Blog

NOVEMBER 15, 2013

You’ll be far more informed because of this pattern. This group does very little actual writing – their titles may be something like “Content Marketing Manager,” and their day-to-day tasks typically involve more management, content curation, and editorial calendar creation than actual writing. Regular Surveying for Input.

Content 95

Content Hubspot Curation Survey 95

Audiense

JANUARY 30, 2017

I produce monthly reports looking at where we rank against them on social media, tracking things such as which of their posts have been successful, their number of mentions, how responsive they are to messages, and where we stack up against them. — Emily Gould (@emilygould95) November 30, 2016.

Class 60

Class Strategy Course Research 60

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. The survey was fielded during July and August 2023. Implement AI technologies to personalize content based on audience preferences and engagement patterns.

B2B 143

B2B Research Influencer Marketing 143

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jeremiah Owyang and Rebecca Lieb from the Altimeter Group. Jay : Hey everybody, we are back with episode number 27, two seven, of Social Pros. The RSS feed is: [link]. Find us on iTunes: [link].

Social Media 115

Social Media Groups Groups Team 115

Sprout Social

APRIL 17, 2023

The right social media customer service software can make it easier to win audiences over and keep them on your side. Social customer care teams face complexity daily. They have to manage complaints and requests, all seemingly high-priority and split across social networks, in a timely manner.

Software 97

Software Social Media Loyalty Team 97

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. I can’t do social media.” The RSS feed is: [link].

Company 120

Company Instagram B2B Survey 120

Buzz Marketing for Technology

OCTOBER 4, 2008

If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. One of the big questions Im frequently asked about using social media is whether or not the tools "work." But Do They Work?

Project 265

Project Web 2.0 Module Wiki 265