SocialFish

MARCH 25, 2011

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. Here’s a nice reminder of how mobile apps can help (got a flashlight app on your phone?

Mobile 177

Mobile SMS Startup Energy 177

Buffer Social

NOVEMBER 7, 2017

So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.

Study 111

Study Instagram Hashtag Research 111

Freelance Social Media

JANUARY 14, 2009

Search About Jacinta is the owner of LangfordMedia , a digital marketing firm that specializes in social media, web development, and mobile app development. What would we do if we couldn’t spy on our Facebook friends at all times?

Social Networking 100

Social Networking Mobile Foursquare Disqus 100

Social Media Strategies Summit

NOVEMBER 7, 2018

Houseparty is a live group video chat platform that allows you to connect with contacts saved in your phone via group video chat. Kik, a cross-platform mobile messaging app. Kik is a cross-platform mobile application used for instant messaging. Users can message individual friends as well as groups on Kik.

Platform 271

Platform Social Media Influencer Trends 271

Mindjumpers

NOVEMBER 23, 2012

They need to know what value they can provide for their target group (above and beyond the value offered via their brand or products) and implement a robust editorial process into their workflow.”. Mobile is in general by far the biggest growing area with an increasing number of smartphones and thus mobile internet users.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Social Media Strategies Summit

JUNE 8, 2023

RIMOWA also showed the ads to custom audience groups comprising previous website visitors. RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point Half of NFL teams play on artificial turf, despite studies indicating that it causes more injuries in players than natural grass surfaces.

Brands 130

Brands Facebook Influencer Campaign 130

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Mindjumpers

DECEMBER 11, 2012

The two groups of users – Baifumei and Grassroots. The terms “Baifumei” (literally, “good-looking and rich”) and “Grassroots” are terms used by IDG Capital Partners to describe the divergent groups of Chinese Internet users. They prefer services that have a good mobile interface, services like Sina Weibo & Weixin (WeChat).

Social Media 254

Social Media Privacy Nielsen Social Networking 254

The Realtime Report

MARCH 22, 2022

The rise of working from home is adding to loneliness with more than three million people who do this claiming it means they don’t see other people very often, new research* from digital board game group Marmalade Game Studio shows.

Statistics 91

Statistics Research Issues Groups 91

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. By some estimates, Hispanics will outnumber all other cultural groups in the U.S. The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales.

Mobile 225

Mobile comScore Insurance Sites 225

Saying It Social

SEPTEMBER 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? With mobile internet use on the rise these numbers are only going to soar. Saying It Social said: Is your business easy to find for local and mobile searchers?

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Social Media Strategies Summit

APRIL 22, 2019

According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic. By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic.

Trends 142

Trends Social Media Instagram Influencer 142

Akamai Marketing

JUNE 28, 2009

Hawaii is celebrating its 50th year as a state this year, the Weiner mobile started in 1936, making the Weinermobile the older of the two. Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. The Oscar Myer Weinermobile makes an appearance in Hawaii this week.

Mobile 124

Mobile Klout Policies Tourism 124

yMarketingMatters

JANUARY 23, 2013

In a recent study by DoubleClick, email users were 72% more likely to respond to a business email if its content was based on the interests they had specified. That number points out the absolute importance of allowing users to choose their own interest groups and have control over which business emails they receive. 44% of U.S.

Tips 216

Tips Smart Phone Marketing Mobile 216

Hootsuite

DECEMBER 20, 2019

Meanwhile, Facebook Groups are surging in popularity. Some social media networks tend to be popular with specific age groups. Facebook, on the other hand, has a fairly even spread of users across most age groups. Women are more likely to create meaningful Facebook Groups. In some places, Facebook’s audience has shrunk.

Social Media 111

Social Media Facebook Marketing HootSuite 111

The Realtime Report

NOVEMBER 8, 2012

How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. Capgemini is basing these findings on two years of study covering more than 400 large firms.

Company 192

Company SMS Embedding Collaboration 192

Ignite Social Media

MARCH 12, 2018

Studies show that this generation is more entrepreneurial and don’t pursue higher education as much as millennials. Gen Z is the first group to have really grown up using smartphones and social media from a young age. Shopping online and on their mobile device. Who are Gen Zers and What do they Care about?

Social Media 108

Social Media Study Groups Groups 108

Hootsuite

MARCH 16, 2020

TikTok allows you to organize your ads using three levels: campaigns, ad groups, and ads. . Under a campaign, you will find one or more ad groups. You will define ad groups with ad placements, target audiences, budget, and schedule. . Under an ad group, you will find one or more ads. Creating a new ad group.

Advertising 141

Advertising Marketing Campaign Hashtag 141

The Realtime Report

MAY 30, 2014

Instagram and YouTube also have a fairly young user base; the greatest share of users for both social networks come from the 16-24 age group, according to recent data from GlobalWebIndex. Only 26% of Facebook’s users are in the 16-24 demographic; the majority of the social network’s users fall in the 25-34 age group.

Tumblr 177

Tumblr Social Networking Platform Statistics 177

Kikolani

SEPTEMBER 12, 2011

Direct Traffic includes anything from people using browsers that have enabled private browsing (see Firefox’s privacy settings , for example) to people who click on a link within a mobile application such as my personal favorite, HootSuite for Android. Not all of the t.co referral link. referral link.

Case Study 163

Case Study Analytics Google Study 163

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

yMarketingMatters

JANUARY 23, 2013

In a recent study by DoubleClick, email users were 72% more likely to respond to a business e-mail if its content was based on the interests they had specified. That number points out the absolute importance of allowing users to choose their own interest groups and have control over which business e-mails they receive. 44% of U.S.

Tips 178

Tips Smart Phone Marketing Mobile 178

Webbiquity SMM

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). Another study found the three biggest challenges for content marketing to be limited budgets (27%), limited staff (25%), and generating new content (21%). Michael Brenner ).

Statistics 207

Statistics B2B Content Marketing 207

Techipedia: Tamar Weinberg

APRIL 7, 2014

A whopping 85% of studies incur delays due to patient recruitment. Extended study periods. One recent study showed that 96% of the world’s most influential newspapers are dealing with record drops in circulation. Social networking gives sponsors and clinical trial coordinators the ability to target a vast group of e-patients.

Research 194

Research Pharmaceuticals Social Media Tools 194

Keyhole.co

FEBRUARY 9, 2024

Some of those include posting on your Facebook feed, stories, reels, Facebook groups, etc. You can use Facebook Insights and other analytics tools to gather data about your existing audience and study market research to identify some new potential audiences. First, search for popular Facebook groups and join them.

Strategy 52

Strategy Facebook Marketing Groups 52

The Realtime Report

MARCH 7, 2017

There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern. The group identified a few trends in regards to what made a page easy for users to scan and find the information they need. . Works For Mobile Devices.

Content 121

Content Patterns Nielsen Mobile 121

Buzz Marketing for Technology

AUGUST 25, 2010

According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. Hear me out …. But I don’t care either.

iPhone 218

iPhone Brands Apple Microsoft 218

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

B2B 148

B2B LinkedIn Tips Marketing 148

Idaconcpts

MARCH 27, 2013

Like mobile applications that will kick start your children’s computer aptitude without breaking the piggy-bank. Adults can get a breather from their grown up problems when they responsibly supervise their charges’ mobile computing activities. With the skyrocketing costs for life’s basic essentials a mere norm. Rock Star Mickey.

Price 136

Price iPhone Banking Skills 136

Sprout Social

MARCH 19, 2024

A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI. For example, you can anticipate customer needs and gauge opinions through social media listening to monitor chatter around your brand or competition.

Sentiment 109

Sentiment Banking Patterns Hotels 109

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. Related Stories Turkish Airlines Video Ad Tops 100 Million Views Top Social Media Case Studies of 2012 Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz. Choose Relevant Content .

Social Media 186

Social Media Strategy Case Study Airlines 186

Hootsuite

DECEMBER 17, 2019

YouTube consistently gets more popular the younger the age group you look at. YouTube itself likes to quote a stat from a study it commissioned a few years ago that says on mobile alone it reaches more 18–34 year-olds than any TV network. Over 70% of YouTube views are on mobile. 81% of 15–25 year-olds in the U.S.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Hootsuite

OCTOBER 27, 2020

The full study also includes more easy-to-understand data visualizations and shareable graphics. Number of people using mobile phones around the world: 5.20 More than 9 in 10 internet users around the world connect via mobile devices, but two-thirds still connect via computers too. Essential headlines. billion people.

Report 145

Report Social Media Yahoo Analysis 145

Mindjumpers

JANUARY 3, 2011

At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. The study determined that consumers use a mixture of digital and new media to interact with brands and companies. And they do play hard to get!

Loyalty 205

Loyalty Social Media Study Social Networking 205

Buffer Social

AUGUST 30, 2023

“At its core, a community is a group of people who share common interests and want to connect with other people around those interests,” says Alex Angel , Community Consultant, formerly Nike and Reddit. Creating an engaged social media community is a lot like cultivating a group of brand advocates.

Communities 78

Communities Social Media Community building Groups 78

Buffer Social

DECEMBER 4, 2019

Of that group, 25% give you their email address When you send that group an email, 25% of them open it. Of that group, you can message 99% of them Open rates are quite high for chatbots, around 75%. So from the group that sees your message and opens it, let’s say that 48% click through And then 1% purchase something.

Social Media 98

Social Media Instagram Apparel Groups 98