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How AI insights improve decision making

Sprout Social

In this article, we’ll explore what AI insights are exactly, how they work and how they’re applied practically to progress different industries. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

Sentiment 104
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Your Guide To Social Listening On LinkedIn + Top Tools

Keyhole.co

However, social listening is not all about mentioning your brand; it takes tracking of competing brands and trending content in your industry. Social listening offers insights into what your audience is talking about, their needs, and the trends within your industry. Why is social listening important?

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Trending Sources

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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

Process 103
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Twitter trending topics: How they work and how to use them

Sprout Social

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Depending on the view you select, you can see either what’s popular on a broader scale, or what’s trending within your specific interest groups.

Trends 122
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Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

There are many online platforms and mobile-toting people. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation. Monitoring and sentiment analysis are some of the features Brand24 offers.

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The 47 Best Twitter Tools to Use in Your 2022 Marketing Strategy

Hootsuite

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. See demographic data, sentiments, and what users are saying and to whom. SocialBearing.

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Coming Soon to Hootsuite: Advertising, Amplify, Impact Updates, and More

Hootsuite

The new features and changes are categorized into three key groups: customer connections, digital intelligence, and workforce activation. Find this update in Hootsuite’s desktop version and mobile app. Track the success of your posts with upgraded link settings on mobile. Use improved sentiment accuracy in your decision making.

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