Trending Sources

Flickr 4.0: PR Hype versus Reality

Geoff Livingston

Flickr 4.0 Some pubs went so far as to say that Flickr was now relevant again, ironic for a photo sharing social network that consistently ranks in the top 10 networks. But as well hyped as the new Flickr 4.0 As a viewer, I find it harder to favorite and comment on Flickr 4.0, If someone publishes a series of photos, to comment you have to tap on a photo twice.

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. So what could possibly go wrong with brand publishing? But how do they do this effectively?

Content Creation? Curation? Focus on Publishing Instead


But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube. Publishing is a new way of thinking, and the smart marketers have already been embracing it.

Flickr adds Downloadable Video Sharing

The Way of the Web

It’s not often that there’s a new feature worth talking about at Flickr. And it seems to have been so long that Flickr’s marketing team dropping it into a particularly bare email, giving it just two lines. Flickr has now made it possible to allow you to share videos in the same way as you can allow people to download your photos. It’s useful in two ways.

Content vs. Community: How Online Publishers Can Nurture Both

As a result, publishers and bloggers of all sizes are constantly bleeding site content to social channels in order to encourage crucial engagement and interaction outside of their homepages. As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Publisher Platform (P3). Have an account? Used it? Not yet.

Which of these 5 Photo Networks Is Right for You?

Geoff Livingston

There are also five social networks that have distinguished themselves with content focusing primarily on photography; 500 Pixels , Flickr , Google Plus , Instagram , and YouPic. Flickr. The original photo sharing social network, Flickr has suffered quite a bit of criticism of late thanks to parent company Yahoo!’s You can follow me here on Flickr. 500 Pixels.

What Is A Blog? The Question That Won't Go Away

Twist Image

While some may call me a traditionalist, I think there are certain aspects of online publishing that does identify something as a Blog, and they include: RSS feed. Journal like publishing design - meaning the content runs chronologically from newest to oldest. At the end of the day, Blogging is a publishing platform. Instant publishing. Is flickr a Blog (you can post pictures, comment on them, archive them date, etc.)? He prefers to call himself a publisher over a Blogger. flickr. instant publishing. online publishing. publishing.

How Manwich Could Use Twitter Without Even Being On It

Waxing UnLyrical

Image: keysi via Flickr, CC 2.0. I did a Flickr search for Manwich and got over 1,500 results! You just read How Manwich Could Use Twitter Without Even Being On It , originally posted on Waxing UnLyrical , published by Shonali Burke. Guest Posts Howie Goldfarb Marketing Social Media Twitter flickr listening manwich pinterestFunny+useful=awesome.” Maybe a Manwich.

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Keep Yourself Alive

Twist Image

Don't publish anything private. This same person has been publishing pictures of their young family to Facebook and Flickr forever, for all to see. flickr. publishing. blog breadcrumbs connectivity data digitalchannel facebook flickr google government mobile onlineprivacy openapi personalengagement personalinformation privacy publishing technology tweet websiteWho will protect your rights, your opportunities and your privacy online? Do you think that it's the role of government? Is it the corporation's responsibility? Keep yourself alive. google.

Everyone’s a curator now…

The Way of the Web

We’ve talked for years about citizen journalism and self-publishing, but more important than the channels of distribution are the ways in which content and context are discoved via search engines and social recommendations, and the fact that theoretically this leads to any piece of content available online being indexable, findable and potentially popular. All totally normal.

The future of print is in the hands of small retailers

The Way of the Web

As someone who has less time than ever to keep up with the latest news and issues, I’d love to be able to go to a friendly expert on a regular basis who could not only suggest and advise what new titles I should try, but also be able to provide the complete story arcs I should be reading on a regular basis… Image by KickTheBeat on Flickr (CC Licence).

Blogging the Festive Season: The Digital Publisher [Case Study]


I notice that you’ve already published a seasonal post from Petsmart. This is a press release that I agreed to publish on my site, because I’m a Petsmart customer. I’ve been uploading images to Flickr, Pinterest, and creating photo albums on Facebook and Google Plus. What’s your advice to other digital publishers who want to make the most of the festive season? Are you a digital publisher? Blogging the Festive Season: The Digital Publisher [Case Study]. Kimberly Gauthier has been running online pet magazine Keep the Tail Wagging for just on a year.

Living through the Lens Challenge

Geoff Livingston

Two and a half weeks ago I launched the Living through the Lens weekly challenge on Flickr. People are encouraged to post new pictures, not old ones published three years ago. Photography Photos Amateur blue hour challenge facebook Flickr living through photography Social Media the lensSo here we are. The first challenge was “foliage.” This Week’s Challenge.

Four Tools to Help Build Your Social Community

Waxing UnLyrical

Image: orangebrompton via Flickr, CC 2.0. HootSuite Publisher. Recently they introduced a “publisher&# tab, where you can see all your scheduled tweets in calendar view, and it’s pretty cool. So when I find something I think will be useful to people, I might schedule it to publish twice over four days, say , and at different times of day. Yes and no.

Facebook LinkedIn Twitter Flickr YouTube Blogging Blah Blah Blah: Knowing Why You Use Social Media is What Counts

Ari Herzog

This paragraph comprises the first words published on this blog since I asked for your opinions on blogging frequency seven days ago. Or, at the least, take a break as I did. -- Thank you for reading Facebook LinkedIn Twitter Flickr YouTube Blogging Blah Blah Blah: Knowing Why You Use Social Media is What Counts at AriWriter. Never before in the history of this blog (or, at least over the past 18 months) has a week transpired without new content. She owned her world. Those are powerful words. We use social networking sites for different reasons, but it is crucial to grasp the WHY.

Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland. Reminder: do not publish this! Hang on to your draft error page (you know, the one you haven’t published as a post ). Don’t you want the back story first? Fourth?! Yikes.

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How to Use Twitter Cards in Social Media Marketing


Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. Bypassing the character limit also helps increase conversion rates.

What really ended EMAP’s golden days?

The Way of the Web

I also took the chance to start playing with social media – we quickly had a Myspace page and Flickr group up and running, to be joined by Facebook and Twitter. Meanwhile small independant blogs and websites are still appearing every single day, powered by the availability of self-publishing and self-promotion, and the simple fact that some of us, despite the knowledge of the economics of the media, just love to write. It makes for interesting reading – the relationship between Robin Miller and David Arculus for example.

7 Steps to Successful Content Marketing [Infographic]


Publish. Publish your content on platforms that suit the formats you have created: Your website. Flickr. Once you’ve published content, it’s important to promote it. Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . The result? More leads and sales. Lead generation (71%). Research.

Learning via the Social Media Game

Bare Feet Studios

A wiki provides groups with collaborative publishing and work- space. Flickr. Aloha HowTo Social Media #SBOSM facebook flickr foursquare instragram linkedin smcjournal smcobserver twitter ustream youtubeTomorrow I am working with an esteemed group of coral reef scientists here in Hawaii to illustrate various ways to use social media. I will be using a version of The Social Media Game , an interactive learning process originally developed by my darling colleague Beth Kantor a few years ago. And my savvy readers will recognize right away many more that I have not (yet!)

The 21 Best Content Curation Tools

Webbiquity SMM

The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. Expert interview roundups (example: iDigic ).

Essential Content Marketing Editorial Calendar Template Every Marketer Can Use


The pressure to publish timely, engaging, content has never been higher. Brands have evolved into media companies that must think like publishers. Today’s portfolio of content channels — websites, blogs, Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest, Tumblr, Instagram, SlideShare, Flickr, etc. — is constantly growing.

9 Tools to Address Various Aspects of Visual Marketing


It allows you to select images from your phone gallery, add and edit text in different fonts, apply filters, then publish on your Instagram account. Flickr, and Youtube. Visual marketing has been growing steadily throughout the years now. These days readers expect to see visual content when they land on a blog post. Few people enjoy reading a wall of text. Create Images. Canva.

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When Great Content is Disguised as Math

Waxing UnLyrical

Photo: Geoff Livingston via Flickr , CC 2.0. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. One of the most heinous sayings that is frequently repeated by PR practitioners is that they “didn’t study PR to do math.” ” I give you Exhibit A, courtesy my friend Geoff Livingston. Have a good weekend!

Your Blog Stinks! You Should Quit!

SocMed Sean

You published 30 articles this year, but none of them have gone viral , you still only have 250 followers on Twitter (none of whom retweet you), and your Google page rank still sits at a 2. Photo courtesy of functoruser on Flickr via Creative Commons license. Photo courtesy of skpy on Flickr via Creative Commons license. Maybe it’s time to…well…quit.

Why Alps Bethneck is 5 Years Old

Ari Herzog

2005: Flickr. Do I want to treat Flickr as a serious base for showcasing my photographic works? For writers and artists is it better to have an individual account or let the publisher/gallery/sales site handle it? This is a guest blog post by Stephen Black. This is his story. Or, do I want to use it as a base for experimentation? Ask Chiaki Williams. 2007: Facebook. Foursquare?

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Four Content Distribution Strategies

Spin Sucks

Once you finally click publish, you sit back, let out a deep sigh, and wait for people to start commenting on its brilliance without a thought to content distribution. . Before putting pen to paper (or finger to keyboard), consider the following: Where will this be published? Publishing content isn’t a one-and-done task. photo credit: Flickr. By Kelsey Meyer. Nice work.

The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

Who owns the publishing? photo credit: atrogu via Flickr Tweet. By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Who owns the maintenance? Someone please tell me, where is the Content Department?

Online Tools that Help with PR

Spin Sucks

Life has recently become a little more intense because you now also have to be your own publisher. Anytime a new article is published, it appears in your account. When they publish something new, you’ll see it in your Feedly page and can read and share from there. Drag files from your desktop, from Dropbox, SlideShare, or Flickr. Canva to the rescue! Feedly.

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Monday Roundup: The Right Business Tools

Waxing UnLyrical

Image: j.reed via Flickr, CC 2.0. Why: If you didn’t read this post when it published not that long ago, here it is again; it covers tools that help you manage email, scheduling, social media, and more. Happy Monday! Did you have a nice weekend? What are your plans for the week ahead? Well, it seemed you liked the roundup posts we did last week. Right? Exactly what it says.

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What You Can Learn About Social Media Marketing from TLC

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > What You Can Learn About Social Media Marketing from TLC What You Can Learn About Social Media Marketing from TLC by Tamar Weinberg on September 15, 2010 Share Because a Flickr photo and tweet I posted eventually was responded to, I debated posting this altogether.

SlideBatch: A Super Cool New PR Tool

Spin Sucks

You can drag media files from your desktop, from Dropbox, SlideShare, or Flickr. Once you’re finished, you can publish it publicly, or decide to keep it private or by invite only. The cool thing about it, though, is once a batch is published and embedded, it automatically refreshes with new content when it’s published (assuming it has your keywords in it). By Gini Dietrich At Content Marketing World in Cleveland, I had the opportunity to meet Paul Shirer , the founder of SlideBatch. It’s super cool and it has huge benefits for a PR pro.

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Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

Image: photommo via Flickr, CC 2.0. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly).

What Kind Of Content Do Buyers Love [Infographic]

Social Selling Masters

Publishers who use infographics tend to see a 12% increase in traffic than those who don’t. Twitter ’s published data shows that 35% of retweets contain photos and 28% contain videos. It also creates Instagram-ready images for easy upload to Instagram, Facebook, Flickr and Twitter. When it comes to content, buyers tend to prefer visual content. Why is this so? Infographics.

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Facebook LinkedIn Twitter in 2013

Ari Herzog

Related, I intend to publish an e-book on my Twitter evolution in the coming months… Other Applications in 2013. I continue to use Foursquare, Instagram, Pinterest, Flickr, Yelp, and other platforms. That is the order of my priorities in 2013. Facebook in 2013. I want to learn my friends’ latest news and chit chat. If you enable me to subscribe to you , even better.

Catching Up

Waxing UnLyrical

He could see how stressed I was getting, and suggested dropping one publishing day, specifically, Mondays. So how would it be if we just didn’t publish on Mondays? Image: irishwildcat via Flickr, CC 2.0. Communication Personal Shonali Burke blog publishing schedule blogging groove time management work life balanceIt almost didn’t get written. ” No!

Bloggers Block – When The Words Just Won’t Come

SocMed Sean

Frustrated courtesy of M artinaK15 on Flickr via Creative Commons Writer’s block sucks. Put something on paper or type something electronically that you never intend to publish. Blogger’s block sucks more. And believe me…there is a difference. No matter what I type, it’s just not right. For instance, I’m a sucker for a good Haiku. Take a break. Cheers!

Photographs, Digital Rights & Social Media Events

Geoff Livingston

Really, if you don’t want your images used and shared freely, why would you put them on Facebook of all places and tag bloggers (Flickr and its Creative Commons licenses offers a much better place for protection)? The book publishing industry is now facing the dramatic change of digital (albeit somewhat more gracefully) thanks to tablets and readers. The world is going digital.

Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

Waxing UnLyrical

as much as I could, what I do find very useful, outside of the publisher, etc., I find this feature very useful; I can simply copy a post and bung it in at various points in the “publisher” view, making minor edits if I want. So they typically contain the @ handle of the blogger publishing that post, etc. Top image: Andy Hares via Flickr, CC 2.0. What to do?

Monday Roundup: Innovative Content

Waxing UnLyrical

6 Rules of Thumb for Successful Brand Publishing. Navy via Flickr, CC 2.0. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Content, content, and more content. It’s been a constant theme on WUL this month, and with good reason. Content can help your business take flight, keep customers coming back, and inspire a wider audience. But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? I thought these posts could help.