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Social Media Copyright and Fair Use Rules to Know

Ignite Social Media

It’s so easy to grab music, sounds or images on social media and reuse them. As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise. Fair Use in the Social Media Age. Photo by Giammarco on Unsplash. TikTok even encourages it.

Fair Use 215
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Social Media Measurement for Pragmatists

Waxing UnLyrical

I like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.

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57 Social Media Policy Examples and Resources

Dave Fleet

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. Social Media Guidelines.

Policies 419
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The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

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Content Creation? Curation? Focus on Publishing Instead

Firebelly

But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube. ” types of discussions.

Curation 194
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10 Observations on “Real” Public Relations and Social Media

Waxing UnLyrical

“Real” people don’t “do” social media like we do. By “we,” I mean people like you and I (or, at least, like I used to be), who are on social all the time. Image: Lanzen via Flickr, CC 2.0. 10 Observations on “Real” Public Relations and Social Media.

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The Strangest Argument I’ve Ever Had On Social Media

Waxing UnLyrical

The points he tweeted back basically amounted to just one: social media cannot be used to sell anything, so why deceive people with tips to help them do that? I’m not a social media evangelist, and I’m very cautious about how I engage in this space. Photo credit: havi , courtesy Flickr, CC 2.0.