Waxing UnLyrical

MARCH 21, 2019

I work for Inter-State Studio & Publishing, Co , the nation’s largest family-owned school picture company. Image: Tina Leggio via Flickr, CC 2.0. Matt LaCasse is a digital media marketing specialist for Inter-State Studio in Sedalia, Missouri. Sometimes people are going to show their true engagement by liking or retweeting.

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Waxing UnLyrical

JULY 8, 2013

Image: Sean MacEntee via Flickr, CC 2.0. 4 Questions to Ask Before You Publish Content. Why: In this post for SteamFeed , Jennifer Kane offers some key points to consider before publishing your content. Why: In this post for SteamFeed , Jennifer Kane offers some key points to consider before publishing your content.

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Waxing UnLyrical

JULY 16, 2014

In fact, at one time, many marketers (and creatives in particular) claimed that treating marketing as a science would kill the art. Image: sean dreilinger via Flickr, CC 2.0. We formed a group called “ What I Saw at the Direct Marketing Revolution ” and began having discussions that weren’t really available anywhere else.

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Buffer Social

NOVEMBER 21, 2018

Related: If you are interested in learning how to pick and use such images, you might like our complete guide to using stock images in your marketing.). 24+ websites to find free images for your marketing. Flickr is an image hosting platform where you can find images that can be used and modified for commercial purposes.

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Adam Cohen

OCTOBER 27, 2011

That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Who owns the publishing? Marketing organizations are historically built around generation of “finished” content. photo credit: atrogu via Flickr Tweet. Who owns the maintenance?

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Social Media Marketing

DECEMBER 18, 2012

And just like that, the photo sharing app market is up for grabs. It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. And yet, through all of this, the Dude abides Flickr remains. So what happened? It was the photo sharing site of choice. Backed by Yahoo!,

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Waxing UnLyrical

SEPTEMBER 4, 2015

I couldn’t write about social media and marketing when we’re in the middle of the worst humanitarian crisis in decades. I found the photo I used to create this image from Cluster Munition Coalition on Flickr ( CC 2.0 ). There are millions of people around the world who do not have homes, safety, family.

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Dave Fleet

JULY 26, 2010

As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Employee Social Influence Marketing Guidelines. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance.

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Waxing UnLyrical

OCTOBER 12, 2012

People who are not consultants – and that is most people – could care less if (y)our blogs are publishing on a daily basis. Developing skills in areas such as video editing and content marketing is a huge asset. Image: Lanzen via Flickr, CC 2.0. Why is this? Why aren’t there more? Most bloggers blog too much.

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Waxing UnLyrical

JUNE 22, 2015

Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. The Evolution of Public Relations Through Content Marketing. Why: The inimitable Lee Odden shows us where content marketing fits “in the public relations and communications mix.” Navy via Flickr, CC 2.0.

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Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.

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Waxing UnLyrical

AUGUST 28, 2015

Photo: Geoff Livingston via Flickr , CC 2.0. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. If yes, please do leave a comment below. If no… all will be revealed next week. Have a good weekend! Based in the Washington, D.C.,

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Waxing UnLyrical

JULY 24, 2012

On June 26, Geoff Livingston , co-author of the recent book Marketing in the Round , joined us. This was quite a delight, since Geoff is usually crazy busy, and proved to be an energetic chat, as you can see: A2 Measurement of outcomes forms the foundation of Marketing in the Round. You have to know where you are going to get there.

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Waxing UnLyrical

MARCH 8, 2017

I haven’t heard of too many PR/marketing agencies shuttering their doors today, though maybe someone will email me as soon as they read this, “ WE WENT ON STRIKE!” Elise Perkins : “Don’t be afraid to negotiate but know your market before you do. Image: Ted Eytan via Flickr , CC BY-SA 2.0.

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Waxing UnLyrical

AUGUST 31, 2012

Image: keysi via Flickr, CC 2.0. I did a Flickr search for Manwich and got over 1,500 results! You just read How Manwich Could Use Twitter Without Even Being On It , originally posted on Waxing UnLyrical , published by Shonali Burke. .” And from the team to you – have a terrific Labor Day weekend! Maybe a Manwich.

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Waxing UnLyrical

JULY 12, 2012

Playing on insecurities is something marketing must do to survive. courtesy Flickr, CC 2.0. Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002. “You Stink” headlines promise we’ll come away improved.

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Waxing UnLyrical

DECEMBER 11, 2013

Image: Amit Kumar via Flickr, CC 3.0. Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. In July, Outlook Publishing (India) Pvt. Yes, the rupee is 62 against the U.S.

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Waxing UnLyrical

FEBRUARY 24, 2011

Image: Shareski via Flickr, CC 2.0. Make people post under their own name, which would have to be registered and verified (in an echo of the checks and balances used before letters to the editor are published in physical newspapers) and they might be a little more inclined to behave decently. Image: Joe Edwards via Flickr, CC 2.0.

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Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Q&A with Google’s Avinash Kaushik: Marketing without shouting. Digital Marketing & Analytics: Five Deadly Myths De-mythified!

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Waxing UnLyrical

AUGUST 1, 2012

But neither Michelle nor I could ignore the fact that his points contradicted our experiences as we market and network for our businesses on social media. Photo credit: havi , courtesy Flickr, CC 2.0. I’m not a social media evangelist, and I’m very cautious about how I engage in this space. Did it work?

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Waxing UnLyrical

SEPTEMBER 13, 2012

Image: The Eyes of New York via Flickr, CC 2.0. Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. originally posted on Waxing UnLyrical , published by Shonali Burke. You just read #measurePR Aug.

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Klout Influencer Journal Flickr 183

Waxing UnLyrical

JUNE 1, 2015

The Art of Repurposing Content – 5 Creative Tips for Content Marketers. Give Your Content Marketing a Human Face. If you stopped publishing your social content, would anybody notice? Image: Search Engine People Blog via Flickr, CC 2.0. Why: “Repurposing content in a way that creates value works great. ” 6.

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Waxing UnLyrical

FEBRUARY 28, 2011

Image: People’s Open Graphics via Flickr, CC 2.0. Image: Johannesen via Flickr, CC 2.0. Another interesting aspect has been watching who is collecting and publishing information. Everyone I had met in Libya was fully aware of events in Tunisia and Egypt and yet no one seemed to think it would happen there too.

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Adam Cohen

AUGUST 10, 2010

Thanks to iMediaConnection.com for publishing my first article submission there this week, called 7 Tips for Choosing a Social Media Provider. Photo credit: caseymfox via Flickr, with apologies to Dr. Seuss. Your company’s current agency ecosystem. Internal resource support and sponsorship. Social media integration. Tweet This!

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Posterous Consultant StumbleUpon Flickr 189

Waxing UnLyrical

SEPTEMBER 20, 2012

He provides a graph of the diffusion of innovation, showing exactly the numbers necessary for a brand to go from special-interest to mass-market gotta-have trend. Photo credit: Clyde Robinson , courtesy Flickr, CC 2.0. originally posted on Waxing UnLyrical , published by Shonali Burke. You can also connect with her on Twitter.

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Waxing UnLyrical

JULY 11, 2011

Image: BenSpark via Flickr, CC 2.0. Use the easiest (and most effective) program you can find for your editing and publishing needs. Once you publish, review it and then head to your YouTube channel (or Vimeo…or both) to load that puppy. Image: Lord Jerome via Flickr, CC 2.0. I say, “Yes!”. I’m still working on it.

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Waxing UnLyrical

OCTOBER 21, 2011

Don recently published an ebook on picking the right monitoring tool for successful measurement and he graciously joined the chat to discuss what we should—and should not—do when faced with picking a tool. Image: ribarnica via Flickr, C C 2.0. , I’m going ahead with it since I know the transcript will be useful to you.

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Waxing UnLyrical

AUGUST 22, 2012

Image: West McGowan via Flickr CC 2.0. He does social media management for KimberMedia and does marketing/PR for @bgckids. originally posted on Waxing UnLyrical , published by Shonali Burke. What do you think? He is a husband, Iowa Hawkeyes and Chicago Cubs fan. He may, or may not, use humor as a defensive mechanism.

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Adam Cohen

JUNE 8, 2010

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. The technologies that are available influence traditional marketing tactics already. Photo credit: niemster via Flickr. 10 Reasons Market Research is Critical to Social Media (6).

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Social Media Paid Search comScore Posterous 236

Kikolani

FEBRUARY 25, 2016

It’s extremely hard to think about digital marketing without considering content production. If you have any experience in online marketing, you should know that the power of marketing communication is shifting away from businesses and more towards customers. Photo courtesy of mkhmarketing via flickr.

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Waxing UnLyrical

NOVEMBER 20, 2012

In a talk that she gave to an audience of marketers, she described that Generation Y and Generation Z view Facebook with a lot of apprehension. Image: Family 1976 via Flickr, CC 2.0. “ You just read How Facebook Could Become Irrelevant , originally posted on Waxing UnLyrical , published by Shonali Burke. What do you think?

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Ari Herzog

SEPTEMBER 20, 2012

2005: Flickr. Do I want to treat Flickr as a serious base for showcasing my photographic works? For writers and artists is it better to have an individual account or let the publisher/gallery/sales site handle it? When he's not blogging, Ari helps brands improve their digital media marketing. This is his story.

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Waxing UnLyrical

JANUARY 3, 2012

In the publishing industry, the creation of subgenres and “crossover” genres differentiates new voices within each category of storytelling. ” And not in your eyes, but in the eyes of the market you’re targeting. To some, social media marketing is as foreign a landscape as the dark side of the moon.

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Ari Herzog

AUGUST 12, 2012

I also source photos from Flickr (go to the bottom of the advanced search page and check the box for Creative Commons licensing). Publish it. You don’t think you’re going to receive more visitors than anything published today on the Huffington Post, do you? Publish it anyway. Use short paragraphs, too.

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Waxing UnLyrical

AUGUST 24, 2015

How to Measure PR and Marketing Outcomes on Snapchat. Image: mkhmarketing via Flickr, CC 2.0. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Know the Difference Between Your Data and Your Metrics. 5 Shifts to Fix Your Social Media Metrics.

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Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

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Social Media Strategy Marketing Vimeo 153

Waxing UnLyrical

MARCH 9, 2015

Image: Al Jazerra English via Flickr, CC 2.0. Six marketing lessons for International Women’s Day. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Let’s hear it for the ladies! Based in the Washington, D.C.,

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