Waxing UnLyrical
DECEMBER 4, 2013
By now your seasonal marketing campaign should be well under way. And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts? Image: Kris Olin via Flickr, CC 2.0. Boosting your Seasonal Marketing with Pinterest.
Harp Interactive
FEBRUARY 23, 2010
Geotagging and local search optimization are two technology-based solutions that savvy marketers are using to attract the crucial local market segment. 4 Tips To Extend Market Reach Through Local Search Optimization & Geotagging. Flickr and Panoramio geotag and display these images in a mapping context.
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Waxing UnLyrical
NOVEMBER 17, 2014
Image: Sung Ming Whang via Flickr, CC 4.0. The Psychology of Pricing. Why: Do you want to know how to price your products more effectively? In this post for Tuts+ , Andrew Blackman explores why paying a little attention to the details of pricing could make a big difference to your bottom line.
Waxing UnLyrical
DECEMBER 1, 2011
I read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change , due to new “personal data vault and brokerage” companies like Personal.com. This begged the question: what data sells at what price, and to whom? How much of it, at what price?
Kikolani
DECEMBER 4, 2012
It seems everyone’s obsessed with online marketing, from the growth of search engine marketing and Google controlling the majority of searches in the US to social media marketing with Facebook and Twitter being the hottest topics at the moment. Photo Credit: Chris Heller on Flickr. Print Advertising. Direct Mail.
Adam Cohen
JULY 12, 2010
Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.
Waxing UnLyrical
JANUARY 3, 2013
Image: Jewels Globe URL via Flickr, CC 2.0. You set the price, and then drivers contact you if they want to rent your driveway for a couple of hours up to a couple of weeks. A large part of marketing is about gathering and analyzing information. You set the price and confirm the arrivals. Field Agent. Easy Shift.
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