Sat.Sep 16, 2017 - Fri.Sep 22, 2017

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Let’s Get Real… Does Your Content Convert?

Pam Moore

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Bottom line… does your content convert to real business?

Content 164
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The Mindblowing Potential of LinkedIn Lead Ads

agora pulse

LinkedIn has more potential than most people realize. Whether it is their publishing platform , its ability to build your influence , or most commonly, to make connections , LinkedIn is the leader in business social media. Another way to reach your business goals through LinkedIn is Lead Ads. What Are LinkedIn Lead Ads? Whenever you collect email addresses in order to build your marketing funnel, you are faced with possible places that you can lose that lead.

LinkedIn 150
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Using Facebook Tracking Pixels to Maximize Your Ads

The Social Media Hat

Facebook Pixels are an essential element to successful Facebook advertising, and overall marketing. Learn why, and how to set them up.

Facebook 167
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How Brands Should Apologize

Meltwater

2017 has brought us more than its share of communications disasters. Pepsi’s tone-deaf Black Lives… Read More.

Brands 165
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business. It is not driving real traffic to your blog or website.

Content 162
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How Pretty Does Your Instagram Account Need to Be?

Jenn's Trends

Instagram is all visual. The better the photos, the better the engagement. You need to be a decent photographer, and use good editing to get good photos. Or do you? Is the “perfect” Instagram account really the holy grail we should all aspire to? Look, I’ve written countless articles and spoken endlessly about the value […]. The post How Pretty Does Your Instagram Account Need to Be?

Instagram 121

More Trending

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5 Things PR Professionals Hear Too Often

Meltwater

Every B2B or consumer-facing organization wants exposure, increased credibility, third-party validation, and a leadership team… Read More.

B2B 135
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How to Increase Website Traffic from YouTube

Social Media Marketing

Depending upon the strategy of your business, you can host videos on free video hosting site like YouTube, Vimeo, metacafe and many more. And, putting those videos on your blog along with some quality content will give a remarkable exposure to your brand and videos. Numerous professional companies and media brand hire professionals to create awe-inspiring videos for them and especially, who can work on creating a related content strategy for the video blog to educate your readers and drive more

YouTube 113
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3 Benefits of Understanding Paid Social Media as a Community Manager

Ignite Social Media

There’s no doubt that your community manager knows your social audience best. After all, they are in the community, engaging with your fans daily. They know what content resonates, what your fans will and will not engage with, and common questions that arise. Social media platforms are constantly changing, and as a community manager, it’s critical to stay on top of the changes.

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Adopt a strategic approach to audience segmentation. It’s time to think outside the box!

Audiense

We are often faced with customers concerned about their segmentation practices. They are looking for ways to move away from age old traditional methods always turning up the same people to strategic ploys expanding their reach. Here at Audiense we enable those strategies in turn acquiring and activating untapped audiences through the following practices: Conducting market analysis is essential to understand potential audiences, total brand reach and the overlaps with competitor audiences.

Analysis 104
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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7 Quick Reads to Help B2B Marketers Stay Sharp at Work

Oktopost

Top athletes must exercise on a regular basis to maintain peak physical fitness and win competitions. Award-winning musicians and actors are constantly rehearsing their craft to ensure their performances make audiences cheer, laugh, and sometimes cry. Yet even for elite performers, practice alone doesn’t make perfect.

B2B 107
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Mobile First Design Make Customers Buy your Product Service

Social Media Marketing

In the present day where business spectrum is becoming immensely competitive, businesses and brands need to ensure they stand out. There are plenty of tools and strategies that can help a business, stand out of the crowd. And among them, a responsive, adaptive website design is the most vital one. Any website will do? Just any website will not do the desired things for you.

Mobile 107
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Translating Social Value For the Bottom Line

Ignite Social Media

Across the industry, ROI and tying social to business objectives are consistently reported as top challenges in understanding the marketing effectiveness of social media. With the amount of available social data growing every day, marketers are consistently reporting struggles with showcasing value, often due to limitations in time, expertise, or tools to analyze the data.

ROI 101
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3 Social Video Tools to Make Short Video Like a Pro

Socially Sorted

Are you looking for awesome social video tools to help you create engaging, share-worthy videos? If you’re just not sure where to start,then listen up! In this post I share 3 tools I love for creating social video – easily and quickly – that your audience will. // Read More. The post 3 Social Video Tools to Make Short Video Like a Pro appeared first on Socially Sorted.

Video 100
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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111 | Destiny 2, Puppies and Pigeon vs The Internet

Taylor Marek

In today's episode, we review Destiny 2, talk about puppies and read a story where a pigeon faced off against the Internet. What does Destiny 2, puppies and a pigeon have to do with this episode? You'll have to listen to find out! Don't forget to subscribe to the show so that you can keep up to date! Show Notes: #1: Our Thoughts on Destiny 2. #2: Pet Collecting Stories. #3: Real or Fake?

Review 83
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Political Social Media Campaign: Get Your Candidates Elected

Devumi

In recent years, a political social media campaign has become an essential part of the electoral process. For candidates to really establish their presence on the various platforms, they need to begin using these platforms long before their campaign even starts. Keep reading to learn to effectively build a social media presence for the next […].

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Influencer Restrictions Are Here To Stay – Social You Should Know

Ignite Social Media

While Microsoft and Google bet on influencers, the FTC clamps down on influencer marketing; and LinkedIn hedges bets on new audience network… in this week’s edition of Social You Should Know. Influencer restrictions are here to stay. Last week the FTC released updated guidelines for how Influencers should tread disclosing paid posts. The FTC is not kidding around as they have recently brought complaint against 2 people for failing to disclose their relationship to an online, first-person shoote

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Building Passion Brands With Jeff Rosenblum - This Week's Six Pixels Of Separation Podcast

Twist Image

Episode #584 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Jeff Rosenblum is a marketing agency co-founder, author, documentary filmmaker and a person who likes to shake things up. Have you seen the documentary, The Naked Brand ? If you have not: stop everything and watch it (it is awesome). Jeff was the co-writer and director of that film.

Brands 72
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How The World’s Top Fitness Brands Are Building Social Community To Grow Their Business

Pixlee

The ways in which fitness brands engage with audiences has evolved at warp speed in recent years thanks, in part, to rampant social media adoption. Digital disruption is not unique to this industry, but the opportunity afforded fitness brands is massive. This $31 billion industry has transformed from $30 monthly gym memberships into a lifestyle of expensive targeted classes and bootcamps.

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Social Media Case Studies: BuzzFeed Tasty’s Social Media Content

Devumi

You might have seen a lot of short cooking videos shared on social media recently. Many of these come from Tasty, a brand created by BuzzFeed. How did BuzzFeed turn these ordinary cooking videos into a successful brand? Read this social media case study to find out the delicious details. What BuzzFeed Tasty offers BuzzFeed […]. The post Social Media Case Studies: BuzzFeed Tasty’s Social Media Content appeared first on Devumi.

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5 Technology Influencers To Follow On Social Media

Ignite Social Media

With technology it’s difficult to stay on top of things; phones are constantly being upgraded, new televisions come out all the time and video games keep releasing. That’s just a few items since computers and gadgets haven’t even been mentioned. It can be a struggle to know what’s the best of the best, which is why tech influencers are great sources to use when researching what to buy next.

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#177: How to Design Your Ideal Week with Michael Hyatt

Amy Porterfield

Biggest Takeaways You Don’t Want to Miss: Being productive is really not about “getting things done” and MORE about doing what’s inside your desire zone. You’ve got your big “time savers” like productivity software, your smartphone, your hacks—but how is that all working out for you? These “resources” are actually cutting into your time! You […].

How To 59
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Learn to Measure What Matters

Proactive Report

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. The kick-off event was held in Hong Kong and addressed the touchy subject of AVE’s. (Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) The event promised tips and tricks on how to manage clients and stakeholders who still demand those pesky AVEs.

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Social Media Marketers: Pinterest Grows To 200 Million Monthly Active Users

Devumi

Pinterest has been one of the fastest growing social media platforms in the last few years. Now, it crosses another milestone by hitting 200 million active users per month. I am going to look at what crossing this milestone means for social media marketers. Rapid growth The site proudly announced its latest achievement through a […]. The post Social Media Marketers: Pinterest Grows To 200 Million Monthly Active Users appeared first on Devumi.

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$1700 iPhone X? Yes, Please! Your Tesla Is An App And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world.

iPhone 45
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Personalize Triggered Email Campaign Content with Earned Media

Pixlee

Triggered email campaigns can help you reach potential customers at opportune times with relevant content. Furthermore, after the initial set up, triggered emails can save marketers a ton of time and work while maintaining high levels of customer attentiveness. While adding personalized visual content to even the most specific triggered email campaigns can greatly impact their effectiveness, until recently, it’s often been considered too tedious a task to undertake.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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7 Common Newsletter Problems Solved

ProBlogger

Over the past few weeks, we’ve looked at why email newsletters are so important, what your email newsletter might look like, and how to choose the right service for you. So is your newsletter up and running yet? If the answer is “Yes”, is it working as well as you’d like? If not, then read on. I know a lot of bloggers find newsletters a bit daunting.

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Save Mobile Data on Pinterest by Stopping Autoplay Videos and Ads

Devumi

While Pinterest’s video autoplay function on mobile has been a boon for marketers, it can be an annoyance to users. Luckily, the platform gives users an easy way to turn the feature off. Not only can you turn off auto play videos, saving you mobile data, but you can also turn off advertisements from certain […]. The post Save Mobile Data on Pinterest by Stopping Autoplay Videos and Ads appeared first on Devumi.

Mobile 60
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How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic

Kikolani

Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea. Like with any productivity hacks, the most important thing to keep in mind here: Keep it very simple.

Products 115
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Why you need to be using MonsterInsights for analytics

Razor Social

Are you using Google Analytics to check your content marketing efforts? I hope so. It’s an amazing and powerful free tool. The trouble is it can be overwhelming. Google even has a dedicated Analytics Academy to help you understand it. Previously on Razor Social, we’ve covered the most important terms and reporting in Google Analytics.

Analytics 107
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Why Most Businesses Get Branding Wrong (And How to Fix It)

Rebekah Radice

Whether you like it or not, you’re being judged every day. Judged by how you present yourself and your brand. By what you say, and even what you don’t say. All it takes is one mistake to destroy your positive momentum. Want to disaster-proof your business? You need to nail your branding. Yes, YOU! Too many people overlook branding as something that’s “not for them, doesn’t matter to their business, or isn’t something that will make a difference to the bottom line.”.

Brands 117