Sat.Sep 16, 2017 - Fri.Sep 22, 2017

How to Create a Social Media Marketing Strategy From Scratch

Buffer Social

This post originally published on July 16, 2014. We’ve updated it here with new research and stats and a cool new infographic. When I went rock climbing for the first time, I had no idea what I was doing.

How Brands Should Apologize

Meltwater

2017 has brought us more than its share of communications disasters. Pepsi’s tone-deaf Black Lives… Read More.

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Learn to Measure What Matters

Proactive Report

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. The kick-off event was held in Hong Kong and addressed the touchy subject of AVE’s.

Adopt a strategic approach to audience segmentation. It’s time to think outside the box!

Audiense

We are often faced with customers concerned about their segmentation practices. They are looking for ways to move away from age old traditional methods always turning up the same people to strategic ploys expanding their reach.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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3 Social Video Tools to Make Short Video Like a Pro

Socially Sorted

Are you looking for awesome social video tools to help you create engaging, share-worthy videos? If you’re just not sure where to start,then listen up! In this post I share 3 tools I love for creating social video – easily and quickly – that your audience will. // Read More.

Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page Engagement

Buffer Social

Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers. As a social media marketer, it is worrying to see these trends.

Tips 16

Social Media Marketers: Pinterest Grows To 200 Million Monthly Active Users

Devumi

Pinterest has been one of the fastest growing social media platforms in the last few years. Now, it crosses another milestone by hitting 200 million active users per month. I am going to look at what crossing this milestone means for social media marketers.

How to Increase Website Traffic from YouTube

Social Media Marketing

Depending upon the strategy of your business, you can host videos on free video hosting site like YouTube, Vimeo, metacafe and many more. And, putting those videos on your blog along with some quality content will give a remarkable exposure to your brand and videos.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What (and When) to Post on Facebook

agora pulse

It can be tough being a social media manager responsible for maintaining a Facebook page for a business. You need to engage your fans, grow new ones, generate leads, increase web traffic , and manage your online customer service. All this involves posting the right content at the right times.

CSR 12

Using Facebook Tracking Pixels to Maximize Your Ads

The Social Media Hat

Facebook Pixels are an essential element to successful Facebook advertising, and overall marketing. Learn why, and how to set them up

Save Mobile Data on Pinterest by Stopping Autoplay Videos and Ads

Devumi

While Pinterest’s video autoplay function on mobile has been a boon for marketers, it can be an annoyance to users. Luckily, the platform gives users an easy way to turn the feature off.

People Forgive (and it’s Wonderful)

Waxing UnLyrical

More often than not, people forgive. Where did this epiphany come from? Well, last week I was popping into Facebook (as we are all wont to do), and noticed that there were some new “join requests” for my #measurePR Facebook group. “#measurePR Facebook group, Shonali?!” ” I can just hear your astonished query. “I didn’t know there WAS a #measurePR FB group, I thought it was just on Twitter!”

A World Gone Social

Learn how companies must adapt to survive.

How Pretty Does Your Instagram Account Need to Be?

Jenn's Trend

Instagram is all visual. The better the photos, the better the engagement. You need to be a decent photographer, and use good editing to get good photos. Or do you? Is the “perfect” Instagram account really the holy grail we should all aspire to? Look, I’ve written countless articles and spoken endlessly about the value […]. The post How Pretty Does Your Instagram Account Need to Be? appeared first on Jenn's Trends.

Why you need to be using MonsterInsights for analytics

Razor Social

Are you using Google Analytics to check your content marketing efforts? I hope so. It’s an amazing and powerful free tool. The trouble is it can be overwhelming. Google even has a dedicated Analytics Academy to help you understand it.

Political Social Media Campaign: Get Your Candidates Elected

Devumi

In recent years, a political social media campaign has become an essential part of the electoral process. For candidates to really establish their presence on the various platforms, they need to begin using these platforms long before their campaign even starts.

Why You Should Have an Instagram Business Account | #GetSocialSmart Show Episode 038

Katie Lance

Today we are talking about Instagram business accounts, and I want to share with you three reasons why if you’re in business for yourself, maybe you’re in real estate or you’re a small business owner, three reasons why you should have an Instagram business account.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

3 Benefits of Understanding Paid Social Media as a Community Manager

Ignite Social Media

There’s no doubt that your community manager knows your social audience best. After all, they are in the community, engaging with your fans daily. They know what content resonates, what your fans will and will not engage with, and common questions that arise.

Buy 6

7 Common Newsletter Problems Solved

ProBlogger

Over the past few weeks, we’ve looked at why email newsletters are so important, what your email newsletter might look like, and how to choose the right service for you. So is your newsletter up and running yet? If the answer is “Yes”, is it working as well as you’d like? If not, then read on. I know a lot of bloggers find newsletters a bit daunting. And there are some really common problems that crop up again and again.

Social Media Case Studies: BuzzFeed Tasty’s Social Media Content

Devumi

You might have seen a lot of short cooking videos shared on social media recently. Many of these come from Tasty, a brand created by BuzzFeed. How did BuzzFeed turn these ordinary cooking videos into a successful brand? Read this social media case study to find out the delicious details. What BuzzFeed Tasty offers BuzzFeed […]. The post Social Media Case Studies: BuzzFeed Tasty’s Social Media Content appeared first on Devumi.

How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic

Kikolani

Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Use Your Product Catalog to Drive Online Purchases

Ignite Social Media

With the number of digital shoppers in the US expected to reach 221 million next year , it’s important to find smart ways to remove barriers to purchasing.

How to establish your brand on Pinterest (and make it popular)

ProBlogger

This is a guest post by Larry Alton. If you’re a ‘picture paints a thousand words’ kind of person, then Pinterest may be a great option for you. Its tight-knit community and visual focus make it an ideal board for circulating and popularizing your ideas. And while it may not be as popular as Facebook and Instagram, it still has more than 150 million active users each month. Pinterest also has a number of advantages: All content is publicly visible.

SentiOne Review: Monitor and Augment Your Social Media Presence

Socialmedia.biz

Post by Adi Englander. The social media marketing space can be a tricky playing field for online businesses. If you’re complacent, it can ruin your brand to a pulp. But if you leverage it well, then you can establish a solid brand that the vast online populace will trust.

Strategizing and Putting Together That Online Business Website

Kikolani

The online world is filled with opportunities for people who are willing to put in the time and effort. Do you have dreams of becoming the next Jeff Bezos (Amazon) and building an online business into a success?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Technology Influencers To Follow On Social Media

Ignite Social Media

With technology it’s difficult to stay on top of things; phones are constantly being upgraded, new televisions come out all the time and video games keep releasing. That’s just a few items since computers and gadgets haven’t even been mentioned.

211: Creating a Successful Podcast – Advice from Pat Flynn

ProBlogger

Advice from Pat Flynn on How to Create a Successful Podcast. Today I have a treat for anyone who has ever considered starting a podcast (or already has one), because I’ve just finished a Skype call with Pat Flynn about the art of podcasting. As I’ve mentioned in the past, Pat’s teaching on podcasting is the number one thing that helped me as I was starting the ProBlogger podcast two years ago. If it wasn’t for him, I probably wouldn’t have started at all.

Mobile First Design Make Customers Buy your Product Service

Social Media Marketing

In the present day where business spectrum is becoming immensely competitive, businesses and brands need to ensure they stand out. There are plenty of tools and strategies that can help a business, stand out of the crowd. And among them, a responsive, adaptive website design is the most vital one.

Let’s Get Real… Does Your Content Convert?

Pam Moore

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals?

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.