Sat.Feb 13, 2016 - Fri.Feb 19, 2016

Is Setting Your Facebook Profile To Private Really Enough To Protect Your Privacy?

SocMed Sean

This week we welcome guest author Cassie Phillips, a technology and internet security blogger. She loves social networking and wants to share her knowledge with other users so they can protect themselves, making the internet a safer place.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences.

B2B 215

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Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. And that includes nonprofits, membership associations and organizations.

Mobile 193

Twitter Best Practices For 2016

Firebelly

Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. How can this be remedied? Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016. Respond.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Second Most Important Button On LinkedIn And Why You Should Click It

SocMed Sean

LinkedIn has been getting pretty annoying lately. In case you haven’t noticed, content like recipes, quizzes, and family photos are starting to creep into the network.

Reflections on the changing digital agency environment

Dave Fleet

We live in interesting times in the digital agency world – a time of constant change in our business landscape that provides both immense opportunity and a real threat to the survival of agencies that fail to adapt. I’ve spent a lot of time thinking about this landscape over the last year or so.

Mobile 239

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Monday Roundup: Stand Out as a Leader

Waxing UnLyrical

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” ” ~ President John Quincy Adams. Leadership qualities never go out of style.

Skills 158

5 Clever Uses of LinkedIn for Unique Customer Experiences

Convince & Convert

In a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn.

Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content.

Social Media Demographic Insights from the 2016 Presidential Race

SocialFish

Demographics Pro has analyzed the Twitter and Instagram reach of 8 presidential candidates in a new report released today, splitting their audiences by age, marital status, parental status, ethnicity, personal income and location by early primary and swing state.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

#measurePR Recap (Feb 2016): Measuring Community

Waxing UnLyrical

Seeing as how February, as a month, is all about love, I wanted to focus this month’s #measurePR chat on the folks who give us the most love in our businesses: our community.

7 Ways to Make Your Business Storytelling Awesome

Convince & Convert

I am super passionate about what I do in the world of telling business and marketing stories. If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly!

B2B 135

State of Texas Passes Legislation Requiring Certain Businesses to Link to Them

Bill Hartzer

Wait, what?!? Yes, you read that headline right. In the latest legislative session, the State of Texas approved legislation that requires certain businesses to link to them with specific anchor text.

Social Distraction (AKA Media) Adventures

Kikolani

Diving into the Social Media pool was like taking a dip in shadowy shark infested waters to me. For the sake of business (and after much contemplation), I decided to get brave and dipped in just one toe.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

4 Ways Technology Can Make You a More Effective Fundraiser

SocialFish

Guest post by Ryan Woroniecki, VP, Strategic Partnerships at DonorSearch. ————– It’d be great if every donor preemptively announced their tastes to your organization. Picture it now: “Hi, XYZ Nonprofit.

How to Control Rich Snippets on Social Media

Convince & Convert

From a brand perspective, social media is the gift of a brand platform, a place to step up to the podium and let your voice ring out. There’s no better place to share content and be heard.

Google Updates to Knowledge Graph Entries

Bill Hartzer

Last week, I wrote about Google allowing those who have knowledge graph entries about themselves or official representatives of a knowledge graph entry to request an update.

Google 101

Top 10 SEO Ebooks for Beginner and Intermediate Online Marketers

Kikolani

We’ve looked through 50+ related online e-books and created this top 10 selection just for you. You will find all sorts of SEO e-books made by top notch companies like Searchmetrics, HubSpot, Hobo and successful entrepreneurs like Neil Patel.

eBook 96

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Here’s the Thing About Superheroes

Ari Herzog

With the exception of The Incredibles aka Mr. Incredible and Elastigirl aka Bob and Helen Parr, it’s unheard of for superheroes to marry each other. The hero would be distracted and lose focus from preserving justice. Think about it.

How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

Image via BigStockPhoto.com. The web is becoming increasingly saturated, which means more sites, more content and—most worryingly—more competitors. Standing out from the crowd can feel like a constant uphill battle, but becoming a front-runner isn’t just about originality.

SEO 123

How to Opt Out of LinkedIn Internal Promotional Emails

Bill Hartzer

I consider LinkedIn one of those necessary evils. As a professional and especially an online marketer, you have to have a LinkedIn account. And sometimes you actually DO get legitimate emails there.

Talkwalker Team Comes Second In Global AI Challenge

Talkwalker SM

Here at Talkwalker, we work hard to provide our clients with the best social data intelligence as well as the best service possible.

Team 88

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Rise and Rise of Emojis – Is The Way We Communicate on Social Changing?

Mindjumpers

Emojis: Another language that is easy to learn but hard to master for brands. Whether we like it or not, the way we communicate on social media is changing. Just last year, Oxford Dictionary named “Face with Tears of Joy” Word of the Year 2015.

6 Accidental Ways Companies Kill Innovation

Convince & Convert

Image via BigStockPhoto.com. Companies pursue innovation with the best of intentions. But all too often, theses efforts quickly lose steam. We’ve all been there—someone pitches an idea, and it’s met with enthusiasm. Everyone is excited! The company wants to evolve; the company needs to evolve.

Suggesting Changes on Google Maps Won’t Get It Manually Reviewed

Bill Hartzer

Well, this is disappointing. Either that, or the person reviewing the suggested changes I had to a spammy listing on Google Maps isn’t doing their job. I recently made a suggestion to what I consider a VERY spammy listing in Google Maps, which appears to violate a several of their guidelines.

Social Media is Dead, Long Live Big Data

Laurel Papworth

Shares Social Media has trained artificial intelligence and now Big Data is taking over. Scary, illuminating, real. Welcome to the Matrix/Minority Report. No wonder Woolworths don’t bother with a Twitter account. That’s for low level customer service stuff.

Data 81

Why Buying Retweets and Likes Actually Works

Devumi

The practice of buying retweets and likes is one which is met with some controversy. It’s seen as a purchase which is made for pure vanity metric reasons. Twitter users picture accounts which buy them to be owned by lonely, ignored, downright unappreciated accounts. This is not the case at all.

Buy 78

What You Didn’t Know About Snapchat’s Power for Social Good

Convince & Convert

Image via BigStockPhoto.com. For anyone who works in tech and media, the new year starts with the annual Consumers Electronics Show (CES). In Las Vegas during the first week in January, advancements in technology are introduced and predictions are made for the year.

Facebook’s Competitor to Google AdSense: Facebook Audience Network

Bill Hartzer

Facebook has created a competitor to Google’s AdSense program. The program, Facebook’s Audience Network, allows you to monetize your mobile app or website with ads from Facebook’s 2.5 million Facebook advertisers.

Social Distraction (AKA Media) Adventures

Kikolani

Diving into the Social Media pool was like taking a dip in shadowy shark infested waters to me. For the The post Social Distraction (AKA Media) Adventures appeared first on Kikolani. Blogging Social Media Strategy social media Social Media Marketing

The First Steps for Social Media Monitoring – A Beginner’s Guide

Talkwalker SM

Each day we work with clients who are taking their first steps when it comes to social media monitoring. At first it can be difficult to know exactly how projects should be set up, what topics should be tracked and how results should be analyzed.

A Marketer’s Guide to User-Generated Content Rights and Ownership

Convince & Convert

Image via BigStockPhoto.com. Since the early days of social media, ordinary people have been creating quality user-generated content. Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing.