SocMed Sean

JUNE 21, 2012

I’ve been blogging for about 5 years now and as I look back over those years, I’m amazed at how much I have learned. Not just from researching and writing articles, but form the comments/feedback that I have received and the conversations that have been sparked with others via social networks like Twitter. I originally started at IntranetExperience.com and eventually moved over here to SocMedSean.com to expand my writings beyond internal social networks to both internal and external.

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Repository Metadata Tips Creative Commons 279

Mindjumpers

JUNE 20, 2012

Tweet Visual communication is a much-discussed topic here on the blog. A couple of weeks ago I talked about how brands can use the photo sharing app Instagram to create visual engagement. Today I’ll take a look at how brands are using video sharing apps to strengthen their brand identity. Video sharing apps. Photo sharing apps have been popular for quite some time now – both for individuals and brands.

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Video Instagram Brands Advertising 270

Waxing UnLyrical

JUNE 21, 2012

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. Frankly, I think that medium isn’t all that happy. It’s tough to find, and when we do find it, it stays with us for a while before it goes dancing off into the sunset, leaving us to figure it out all over again.

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HootSuite Social Media Curation iPad 269

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. How much more? Daily activity for Facebook: 60 million updates. Twitter: 140 million tweets per day. Email? 188 billion messages per day. Email continues to be used each day by 93% of consumers.

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List Organization Tips Newsletter 257

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Webbiquity SMM

JUNE 21, 2012

Twitter went down for about 80 minutes hours today (more or less, depending on where you are), reminding many people how psychologically dependent on it they’ve become. Here are the top 10 tweets (once service was restored, of course). 10. (factual) ? @ RT_com # Twitter goes down worldwide [link]. 9. (good point) @ rwang0 I have to remember # twitter is a free service. thanks for providing it. 8.

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Twitter Course Examples Products 182

Mindjumpers

JUNE 22, 2012

Tweet The Cannes Lions festival is at its highest these days with the last award winners being announced tomorrow, Saturday, June 23 rd. Browsing through the shortlist of amazing cases in the category “Best Consumer Engagement”, I found a Bronze Lion awarded campaign by TBWA London – Skittles Blue. An interesting case because of its concept of content sharing and user involvement.

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Facebook Transportation Campaign Study 267

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. How much more? Daily activity for Facebook: 60 million updates. Twitter: 140 million tweets per day. Email? 188 billion messages per day. Email continues to be used each day by 93% of consumers.

List 217

List Organization Tips Newsletter 217

Direct Marketing Observations

JUNE 19, 2012

I was watching highlights of a Miami Heat game the other night and after every major replay of the game you could hear the shrill cackle of a woman cheering in the background. You know how some things can gnaw at you pretty quickly for no apparent reason? Well, her cackle got to me pretty quick. Other things that gnaw at me but at a more “come to a boil type” nature, are the current and future states of social media.

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Mashup Mobile Consultant Microsoft 176

Mindjumpers

JUNE 21, 2012

Tweet Need help to tag your friends in your Facebook albums? Face.com, Facebook’s newly announced acquirement, will help you tag all of those pictures by the use of facial recognition technology. But how can brands benefit from the newest addition to the Facebook family? Brand opportunities? According to the Face.com web page their “technology helps people to tag their own photos quickly and easily, and discover photos of themselves and their friends that they never knew existed.

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Brands Guidelines Facebook Eventful 253

Waxing UnLyrical

JUNE 22, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

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Publishing Google Company Twitter 185

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Firebelly

JUNE 20, 2012

There is a saying that goes around Firebelly, “If you build it, they will not come.” Meaning just because your target audience is on Facebook does not automatically mean they will “like” your Facebook Page let alone engage with you. One of the best ways to grow your Facebook community is through Facebook advertising. You have two options to choose from: Facebook Sponsored Stories and Facebook Ads.

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Facebook Communities Feed Feedly 174

Small Business Mavericks

JUNE 16, 2012

If you’re looking for evergreen SEO tactics – those methods of optimizing your website that worked ten years ago, work now, and will continue to work long after most people have forgotten when they started, – then I have some good news for you. Here are 5 ways you can SEO your website that will always work. Page Title – Let’s face it, web pages will always need a page title.

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SEO News Content Google 173

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. Early studies into the question focused on equating the value of a Like to dollars and cents, with some whitepapers making somewhat audacious claims about the monetary value of Likes.

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Facebook Study Apple Consultant 158

Waxing UnLyrical

JUNE 20, 2012

One of the great joys in my current life as a communication professor at both Curry College (undergrad full-time) and Regis College (grad part-time) is being able to participate in the colleges’ commencement ceremonies. In my previous life as a communication professional , I would have been involved in the maddening planning/implementation process and probably wouldn’t (I know I wouldn’t!

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Exercises Banking Flickr Education 180

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Techipedia: Tamar Weinberg

JUNE 19, 2012

This is a guest post by Michael Silverman. The social web has opened the communication floodgates. While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. Can’t a strong social media initiative start inside the walls of your website? If you’re a business that carries a heavy customer support burden, you have options.

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Cost Communities Drupal Forums 135

Small Business Mavericks

JUNE 21, 2012

Here’s an interesting blog post on title tags at SEOmoz. I’ll have to agree with Ruth Burr’s conclusion here. Google seems to be doing some wonky things with title tags now. It used to be 70 characters for your title tags was a hard and fast rule that most SEOs lived and worked by. I’d say that’s probably not the case any more.

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Guidelines SEO Team Questions 164

Idaconcpts

JUNE 18, 2012

When optimizing your site for SEO purposes there are several considerations to take into account. One that is often overlooked is the importance of optimizing the naming conventions of your site’s images. Here is a guide how to achieve this. Folder Structure for Images. If your site relies heavily on images for content, it is a great idea to prep your site with a rich folder structure.

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SEO How To Sites Types 141

Convince & Convert

JUNE 17, 2012

I love this quote from Paul Roetzer , author of The Marketing Agency Blueprint (which I highly recommend): Hybrid agencies will come to rule the marketing world. These emerging leaders are tech savvy, offer integrated services, hire and retain versatile talent, and profit from diversified revenue streams. They thrive on change, and continually apply shifts and advances in technology to strengthen their businesses, evolve their services, and deliver greater value to clients.

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Price Project Social Media Collaboration 139

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Ari Herzog

JUNE 20, 2012

Facebook is an excellent marketing platform for a restaurant to help it increase brand awareness, recruit new customers, and empower patrons to network with each other. But which restaurants are doing a great job and which need help? Using my hometown of Newburyport, Massachusetts as a backdrop, I review five local restaurants — The Grog , The Port Tavern , Ceia Kitchen + Bar , Loretta Restaurant , and Enzo Restaurant + Bar — and compare them to each other and to five national chains

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Review Lurker Facebook Foursquare 133

Small Business Mavericks

JUNE 17, 2012

Google+ made history last year when it became the fastest growing social media website to date – in one month. But it has a special significance beyond being a mere social networking website. It’s also a product of Google, which means it has some SEO benefit. Many Google+ users report that their Google profiles have risen to the top of the SERPs just by using Google+.

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SEO Google Tools Reputation 164

Idaconcpts

JUNE 20, 2012

After learning know how to select an email marketing provider , it is important to establish how you are going to build email lists for your campaigns. From this eMarketer data from 2005 and 2008, you can see that people are comfortable with receiving emails that they have registered with. Even though they may not read it right away, they will still save those emails for review at a later time.

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List How To Sites Campaign 135

Kikolani

JUNE 18, 2012

This is a guest post & video by Andy Havard. Welcome to the online video masterclass. Today we’ll be looking at how you can better your video blogs through 8 simple steps, which will really make your vlog stand out from the crowd. Video Transcription. 1. Know What You’re Talking About. Before you even think about recording your videos take some time to work out what you’re going to say, how you want to say it and who you’re saying it to.

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Video How To Construction Film 128

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Convince & Convert

JUNE 22, 2012

Opa! Assuming its economy and elections haven’t caused a Lord of the Flies-ish de-evolution and a panicky mixture of togas, olives, feta, flames, antiquities, and riot gear, when you read this I will be in Greece. (note: seems like reason prevailed over there, yea!). It’s annual summer vacation time, and we’re in Greece and Spain (it’s the “we dubious about the Euro” tour) injecting the kids with some culture, and injecting me with some calm.

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eBook Authentication Conference Consultant 125

Bill Hartzer

JUNE 19, 2012

Wikipedia , the free encyclopedia that anyone can edit, has just registered 11 new domain names in the past 24 hours. Usually moves like this indicate upcoming projects, especially because Wikipedia does not have a history of regularly registering new domain names. Here is a list of the new domain names registered by Wikipedia; voyagewiki.com. voyagewiki.org. wikguide.org. wikicompass.org. wikidestination.org. wikiguidebook.org. wikiholiday.org. wikilocale.org. wikipath.org. wikivisit.org. wikiv

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Domain Name Wikipedia Wikimedia Upcoming 124

Webbiquity SMM

JUNE 21, 2012

Twitter went down for about 80 minutes hours today (more or less, depending on where you are), reminding many people how psychologically dependent on it they’ve become. Here are the top 10 tweets (once service was restored, of course). 10. (factual) ? @ RT_com # Twitter goes down worldwide [link]. 9. (good point) @ rwang0 I have to remember # twitter is a free service. thanks for providing it. 8.

Twitter 100

Twitter Course Examples Products 100

Kikolani

JUNE 20, 2012

This is a guest post by Carol Tice. For freelancers, LinkedIn is the 21st Century phone book. Increasingly, when companies want to hire a freelancer, they don’t ask around their network. They don’t look at the stack of business cards on their desk. They do searches for “freelance writer” — or graphic designer, or web developer — on LinkedIn.

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LinkedIn How To Skills Retail 126

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Ari Herzog

JUNE 17, 2012

The above photograph was uploaded to a Google Maps server in June 2009. The below photograph was taken last month and shows the same parking lot but instead of different advertisers on the billboard and mural, Molson M blends digital art with traditional advertising. You will also notice a block of small print toward the bottom. Designed by Finnish illustrator Kustaa Saksi and painted by Canadian street artist Patrick Thompson, beer company Molson M commissioned the artwork near the Toronto inte

Twitter 115

Twitter Foursquare Hashtag Advertising 115

Small Business Mavericks

JUNE 20, 2012

Online content must be more than a string of words thrown together with some keywords peppered in. If all you care about is ranking in the search engines, then you can go that route. But real content says something important. It says something relevant. It says something that your audience wants to hear. But it should also elicit a reaction. You want your readers to do something.

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Content Small Business Buy Engineering 111

Convince & Convert

JUNE 16, 2012

Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag.

Consultant 113

Consultant Hosting Social Media Issues 113

Kikolani

JUNE 21, 2012

One of the ways that I promote my most important blog posts, like my massive post on 40+ Tips on How to Become a Social Media Rockstar , is through commenting on blogs enabled with CommentLuv. There are a ton of awesome lists of CommentLuv enabled blogs out there. But what about forums? Sure, you might be thinking CommentLuv only works on WordPress, so how can there be CommentLuv enabled forums?

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Forums NoFollow RSS WordPress 120

Twist Image

JUNE 21, 2012

Yesterday it was about how great Kickstarter is. Today is about how big of a kick in the gut the Internet can be. What, exactly, did Karen Klein do to deserve the publicity that she is now getting? The 68-year-old bus monitor got verbally abused by a group of middle school kids from Athena Middle School in Greece, New York. A ten minute video of said abuse gets posted to YouTube , and now the world gets to see the underbelly of how some people behave.

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YouTube Class Publishing Video 111