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No One Puts Social (PR) In a Corner

Waxing UnLyrical

As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. If you can, please let me know in the comments, and then I’ll create an updated version of the diagrams. Wouldn''t you like to be in her kitchen?

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Stop Wasting Time on Social Media if You don’t KNOW Your Ideal Customer!

Pam Moore

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. So you think you know your audience? Do you know your ideal customer? Only problem is that your business results are dismal at best.

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Four Ways Content Writers Can Change the World

Waxing UnLyrical

Engage in civic innovation. Last week, Houston engaged in an effort to crowd-source solutions to city issues. #WUL writers are also pretty doggone good at keeping digital dialogues rolling. Writers converse well. And the more they converse, the more ideas there are floating out there, waiting to change the world.

Content 262
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Monitoring page likes, engagement rates, and audience insights can help you understand how your customer base is growing and responding to your content. Engagement.

Report 147
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5 Steps to Thinking More Socially About Communications

Dave Fleet

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. Here are five ways to begin to shift your thinking from traditional communications to social communications.

CPM 413
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Monday Roundup: the #IABC15 (IABC World Conference) Edition

Waxing UnLyrical

Why: “… if we are going to engage an audience, our content needs to be compelling. Why: Because I made Venn diagrams! Valuing quality journalism in corporate publishing. Measurement in #PR – Social Network Analysis. Why: Some top-line thoughts from Alex SĂ©vigny on social network analysis.

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The Truth About Social Media Strategy

Convince & Convert

Social media engagement is a trailing indicator of brand relationships, not a leading indicator. I’ve created a handy graphic that diagrams this important difference. highlight to tweet). Can you sell stuff to new people in social media? Sure, but I recommend you mostly do that with paid social media. highlight to tweet).