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We Need a Better Definition of "Native Advertising"

Twist Image

Beyond best practices, research, education and advocacy, the IAB managed to achieve a common ground in the area of creative standards and measurement guidelines, but this could all go away if marketing professionals can't agree on a clear definition for "native advertising." " We do need a unified definition here.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 Everything is being driven by mobile. Now, in the digital context, the definition of Earned Media it is much broader. Before 2005 this would have included customer magazines, flyers or newsletters. Canadian Media Consumption Trends. We’re leaving mainstream media in droves.

Marketing 199
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Newspapers, Magazines, and the Apple iPad

The Way of the Web

Figures from conferences I’ve attended , Paidcontent , New York Observer , Venturebeat ) All very impressive…but… 1) Friend and former magazine colleague Dave Cushman makes a point which quite a few other people have also discussed – is this an illusion of a long term future for publishers ?

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. Perhaps the definitions below will help to clarify the role of WPO as an overarching management framework.

AJAX 194
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Content Marketing is More Than Just Blogging

Firebelly

Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. Basically anything you can read.

Picasa 177
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How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

Adam Sherk

This is not intended to be a comprehensive list or a definitive ranking. Related posts: Mobile Visits Account for 40% of All Traffic for Publishers. Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest. The bottom line: Google News still matters, and news search optimization efforts are worth your time.

News 279
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The One Screen World

Twist Image

Between us, I never knew if the three screens were traditional media, the Internet and mobile or if it was TV, movie, computers. and now mobile (making it four screens). Much in the same way, trying to tell the difference between a book, magazine or newspaper will be. How is your Marketing working in a three screen world?

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