Did Facebook Ads CPM Go Up This Holiday Season?
Jon Loomer
DECEMBER 11, 2022
Of course, things got a bit weird and difficult to predict since 2020. There could be biases and small sample issues here. We’re missing the fourth quarter, of course, but it will be interesting to see that data when it comes up. I wrote a blog post about this phenomenon way back in 2014. Year-Over-Year Comparison.
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