Writtent Blog

JULY 1, 2014

Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic? In a very recent, fascinating study on content marketing best practices, Nielsen research found that “expert content,” like news coverage or a thought leader endorsement, really works. Spend More Money.

Content 95

Content Nielsen Marketing Repository 95

Twist Image

SEPTEMBER 11, 2014

and just how big of a business this is (and will continue to be) for marketers. And when advertisers designate video views as the objective of their campaigns, that step translates into up to a 60% decrease in cost-per-view for video ads, the company said." consumer engagement. " YouTube Revenue To Hit $1.13

YouTube 80

YouTube Nielsen Mobile Advertising 80

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. This rise in popularity is due, in part, to the fact that short-form video is more accessible and engaging than ever before. daily views globally Whoa.

Video 112

Video HootSuite How To UGC 112

Mindjumpers

JULY 14, 2010

This basically means that profits for instance comes longer down the priority list – great customer service is seldom the most cost effective way to run a business. Customer service is first priority The core of the entire company is bringing happiness and delivering a wow-effect to all everyone that gets in contact with Zappos.com.

Nielsen 223

Nielsen Disqus Social Media Fashion 223

Mindjumpers

JULY 16, 2010

It describes how the business is being done in Silicon Valley and how building a company like Facebook demands fierce fighting, no doubts, full focus and what the costs are in lost friendships and created enemies. So what can I as a marketer or CEO get from reading the book?

Social Networking 176

Social Networking Nielsen Film Facebook 176

The Realtime Report

NOVEMBER 26, 2019

They stressed that they were strongly committed to multiplatform (linear and OTT) entertainment and delivering huge viewer reach and engagement. Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. No kidding!

Advertising 113

Advertising Nielsen Buy Products 113

Idaconcpts

JULY 22, 2013

Throughout my experience in online marketing, I have found that the auto financial service industry has a lot of great opportunities in improving its sites. Takeaway: Responsive Web design (RWD) is a cost-effective way to address all Web users, regardless of what devices they use. Project #2: Improve the Usability of Your Site.

Project 134

Project Nielsen Insurance Mobile 134

Hootsuite

NOVEMBER 25, 2015

while the other will probably greatly impact your marketing budget in 2016 and beyond. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Regardless of your market, you can find ways to make social advertising work for you. marketers were using promoted Tweets. You get my point.

Advertising 112

Advertising Social Media List Statistics 112

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. This is a great strategy to keep your loyal customers engaged. For more expensive products costing more than $100, going for a fixed discount sounds more impressive. Identifying brand advocates.

Discount 41

Discount UGC How To Apparel 41

Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? Why should your brand utilize user generated content marketing ? It also leads to a 50% decrease in cost-per-click and cost-per-acquisition. How to Leverage UGC Effectively.

Content 41

Content UGC Loyalty Nielsen 41

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010.

Google 254

Google Class Creative Commons Yahoo 254

Buzz Marketing for Technology

JUNE 27, 2008

Just get ready because once people start following you, you may feel compelled to start engaging in exciting activities worth posting…in 140 characters or less. Together they can use Questlers toolset to start conversations about various topics and thus engage in knowledge sharing. Five Googley Ideas to Engage Learners.

Education 279

Education Ustream Microsoft Wiki 279

Buffer Social

MARCH 16, 2017

Imagine being able to reach the specific groups of Instagram users you want to connect with, engage them, and convert them into customers. Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. Facebook’s Marketing API. Well, that’s totally possible!

Instagram 111

Instagram Advertising URL FAQ 111

ProBlogger

MARCH 8, 2023

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Most traditional marketing channels report potential reach, for example, circulation numbers for a newspaper.

Brands 31

Brands Metrics Blogger Survey 31

Later

APRIL 14, 2019

Dubbed “the Super Bowl of Instagram advertising”, Coachella is a melting pot of experiential marketing, exclusive parties, and branded events that everyone wants to be part of. Plus, it’s worth noting that marketing your brand at Coachella, is not just marketing to the people who walk through the festival gates.

Trends 58

Trends Instagram Collaboration Hosting 58

Convince & Convert

NOVEMBER 17, 2015

47% of Americans trust advertising, according to Nielsen. All marketers – all businesspeople, really – tell themselves the exact same lie: “Our customers are just too busy to pay attention to us these days.” Image via BigStockPhoto.com. How do you make purchase decisions today? Availability? Reputation?

Nielsen 60

Nielsen Authentication Price B2B 60

Buffer Social

FEBRUARY 19, 2019

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. 3 important video marketing takeaways.

CPC 111

CPC Video Cost CPM 111

Buzz Marketing for Technology

JUNE 27, 2008

Evaluation can take place as part of the retrieval process itself or as a phase engaged in after the retrieval process. Effectiveness in presentation is critical in many areas of global business, especially marketing. This literature focuses on issues and principles related to page design (e.g.,

Skills 100

Skills Collaboration Education Software 100

Buffer Social

FEBRUARY 19, 2019

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. 3 important video marketing takeaways.

CPC 85

CPC Video Cost CPM 85

ProBlogger

JUNE 5, 2016

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Most traditional marketing channels report potential reach, for example, circulation numbers for a newspaper.

Brands 20

Brands Metrics Blogger Survey 20

Buffer Social

AUGUST 9, 2016

Here are just a few reasons why Facebook Advertising is hugely exciting for marketers: Audience size: Facebook now boasts over 1.13 Complete control over your daily budget and maximum Cost-per-click. Instant return on investment (You can easily define a cost per conversion and understand what your profit is). per click).

Advertising 40

Advertising Facebook URL Campaign 40

Oktopost

JUNE 9, 2020

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 21, 2010

More from Convince and Convert The Key to Social Media Success is Just 2 Letters Should Facebook Dominate Your Social Media Strategy 3 Ways Facebook is Killing Your Website Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect (..)

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 212

Research Social Media B2B Marketing 212

Convince & Convert

NOVEMBER 20, 2015

Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. Here are the major takeaways from this new market data, complete with an infographic breakdown.

Advertising 60

Advertising Data Collaboration Blogger 60

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 199

Social Media Tools Tips ROI 199

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 191

Statistics Research Social Media B2B 191

Webbiquity SMM

JANUARY 24, 2012

Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. Social Media Marketing Tips and Tactics. Social Media, What Matters Most for Marketers by iMedia Connection. ” 50 Social Media Marketing Tips and Tactics by Jeff Bullas.

Social Media 190

Social Media Tips ROI Nielsen 190

Buzz Marketing for Technology

JUNE 27, 2008

Even if we adhere to the supposition concerning the learned nature of literacies, we must still tackle the cost-effectiveness aspect of the didactic question: What are we to gain (in skill development) through extensive investment of educational resources? 58] Nielsen, J. Engaging students in a knowledge society. Being Digital.

Skills 207

Skills Education Telecommunications Journal 207

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. A good DIY choice for small brands looking for a no cost option. Clearly the costs of the monitoring space are going to go to zero, it’s just a matter of when. PAID MONITORING SERVICES.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book? We built our own Frankenstein.

Social CRM 147

Social CRM Twitter B2B CoTweet 147