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What's A Yahoo?

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How much time do you spend thinking about Yahoo? I spend a lot of time thinking about Yahoo. Not the Yahoo you used to use as a gateway to the Internet (or for common searches), but the Yahoo of today. Yahoo is dead." Does Yahoo have a future? This is a profoundly interesting conversation. mirum blog.

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PR needs to Focus on Conversations

Buzz Marketing for Technology

The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. I still hear marketers say – “my CEO just doesn’t care about blogs – they only want to be in the NY Times or Wall Street Journal”.

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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

BlogPulse Conversation Tracker. Yahoo News. Yahoo Pipes. The RSS reader will allow you to easily subscribe to most types of content on the web that include the one’s listed below. Monitoring Tools For: Blogs. Blogdigger. Google Blog search. Technorati. Blogpulse Trends. Ubervu (beta). Web Page Changes. WatchThatPage.com.

Trendrr 267
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In Conversation With Seth Godin

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He's more than a Marketer's Marketer, he is a business thought-leader and change agent. Godin is also a professional speaker (he was named one of the top 21 speakers for the 21st century by Successful Meetings Magazine ) and entrepreneur (Godin was the founder of interactive marketing company Yoyodyne, which Yahoo acquired in 1998).

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Social Media Stock Talk: Five Reasons to Buy Facebook

Waxing UnLyrical

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers.

Buy 263
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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Prior to that, she led social marketing at both MGM Resorts and Yahoo!

Industry 134
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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how! The results were different than I thought (see below).

Quantcast 188